Ben Zeidler's guest appearances

Ben Zeidler

Sweathead, A Strategy Podcast

Thriving Room

Speak Ai Office Hours

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

Gunny Scarfo

How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that might just open a soul or two.   We discuss:  - Having an "unassailable" research methodology  - Unusual experts such as bank robbers  - Building a research business like Non-Fiction with a clear set of values  - Insights they've discovered on their adventures   You can find Nonfiction here: http://www.nonfiction.co ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that might just open a soul or two.   We discuss: - Having an "unassailable" research methodology - Unusual experts such as bank robbers - Building a research business like Non-Fiction with a clear set of values - Insights they've discovered on their adventures   You can find Nonfiction here: <a href="http://wwwnonfiction.co/" rel="noopener noreferrer nofollow" target="_blank">http://www.nonfiction.co</a> ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: <a href="http://www.sweathead.com" rel="nofollow" target="_blank">http://www.sweathead.com</a>

If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

Justin Finkelstein

Office Hours 09 – Ben Zeidler Of Nonfiction Research, Justin Finkelstein, Neuralink & Data Analysis

Ben Zeidler is Co-Founder of Nonfiction Research--nonfiction.co--a company on a mission to understand the informal, unfiltered lives of customers. Before co-founding Nonfiction Research, Ben was Global Head of Consumer Packaged Goods Research at L2, where he worked directly with the world’s largest consumer brands, including Procter &amp; Gamble, Unilever, and Nestlé. Prior to L2, he established Tenthwave's research and analytics practice, which he grew in revenue annually. Ben is on the advisory board at Harvard Business Review and is routinely quoted and featured in industry news. He is a graduate of Georgetown University. Learn about the value of research areas where there is a difference between people's public and private lives, Nonfiction's origin story, Ben's mighty partnership with Co-Founder Gunny Scarfo and their team, and how Ben's upbringing indelibly influenced him. Get a preview of Nonfiction's upcoming studies. For a quick tip on how to assess the value of feedback you get when you put yourself out there, check out 16:30, when Ben talks about discerning whether a comment is in good faith or not. To get a sense of how a leader like Ben envisions the future, take a listen at 43:15. We would love to hear from you. To get additional resources related to this and other episodes, please subscribe to our newsletter at thrivingroom.substack.com. E-mail: thrivingroom@substack.com.--- Send in a voice message: https://anchor.fm/thrivingroom/messageSupport this podcast: https://anchor.fm/thrivingroom/support

Ben Zeidler is Co-Founder of Nonfiction <a href="http://Research--nonfiction.co" rel="nofollow" target="_blank">Research--nonfiction.co</a>--a company on a mission to understand the informal, unfiltered lives of customers. Before co-founding Nonfiction Research, Ben was Global Head of Consumer Packaged Goods Research at L2, where he worked directly with the world’s largest consumer brands, including Procter &amp; Gamble, Unilever, and Nestlé. Prior to L2, he established Tenthwave's research and analytics practice, which he grew in revenue annually. Ben is on the advisory board at Harvard Business Review and is routinely quoted and featured in industry news. He is a graduate of Georgetown University. Learn about the value of research areas where there is a difference between people's public and private lives, Nonfiction's origin story, Ben's mighty partnership with Co-Founder Gunny Scarfo and their team, and how Ben's upbringing indelibly influenced him. Get a preview of Nonfiction's upcoming studies. For a quick tip on how to assess the value of feedback you get when you put yourself out there, check out 16:30, when Ben talks about discerning whether a comment is in good faith or not. To get a sense of how a leader like Ben envisions the future, take a listen at 43:15. We would love to hear from you. To get additional resources related to this and other episodes, please subscribe to our newsletter at <a href="http://thrivingroom.substack.com" rel="nofollow" target="_blank">thrivingroom.substack.com</a>. E-mail: thrivingroom@substack.com.--- Send in a voice message: <a href="https://anchor.fm/thrivingroom/message" rel="nofollow" target="_blank">https://anchor.fm/thrivingroom/message</a> Support this podcast: <a href="https://anchor.fm/thrivingroom/support" rel="payment nofollow" target="_blank">https://anchor.fm/thrivingroom/support</a>

Ben Zeidler of Nonfiction Research, Uncensored