Jacki Strum's guest appearances

Jacki Strum

Bridechilla- Wedding Planning Podcast

Italian Wine Podcast

XChateau Wine Podcast

Shannah Compton

Robert Morris

BRUCE RUSSELL

Jeffrey Shaw

Madeline Puckette

Laura Willcox

Jane Anson

Esther Mobley

Michael Cruse

Carole Meredith

Aleisha McCormack

Dan Hinz

Jen Glantz

Meghan Ely

Cheryl Seidel

OwlTail

Juliana Colangelo

Welcome to Episode 1473 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Jacqueline Strum.More about Jacqueline Strum: Jacqueline Strum was named the President and Publisher of Wine Enthusiast Media in 2021. She leads all media teams at the company including editorial, advertising, public relations, events, and the tasting department. Raised in the wine and spirits industry, Jacqueline has worked professionally in the space for over a decade. Previously, she held PR and digital media roles for global brands at Hunter Public Relations, Mission Media, and UrbanDaddy. She is also the founder of ThirstyNest. Jacqueline graduated from George Washington University and completed an Advanced Degree with Distinction with WSET.To learn more visit: www.WineEnthusiast.comInstagram: @JackiStrum  and @WineEnthusiast  Facebook: @WineEnthusiastTwitter: @WineEnthusiastLinkedIn: @WineEnthusiastMore about Juliana Colangelo:Juliana Colangelo is a Vice President at Colangelo &amp; Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo &amp; Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&amp;P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador.To learn more visit:Instagram: www.instagram.com/julezcolang/Facebook: www.facebook.com/jules.colangelo/Twitter: twitter.com/JulezColangLinkedIn: www.linkedin.com/in/juliana-colan…lo-mba-04345539/Instagram: www.instagram.com/colangelopr/Facebook: www.facebook.com/ColangeloPRTwitter: twitter.com/ColangeloPRLinkedIn: www.linkedin.com/company/colangel…public-relationsLet's keep in touch! Follow us on our social media channels:Instagram @italianwinepodcastFacebook @ItalianWinePodcastTwitter @itawinepodcastTiktok @MammaJumboShrimpLinkedIn @ItalianWinePodcastIf you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/Until next time, Cin Cin!

Welcome to Episode 1473 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Jacqueline Strum. More about Jacqueline Strum: Jacqueline Strum was named the President and Publisher of Wine Enthusiast Media in 2021. She leads all media teams at the company including editorial, advertising, public relations, events, and the tasting department. Raised in the wine and spirits industry, Jacqueline has worked professionally in the space for over a decade. Previously, she held PR and digital media roles for global brands at Hunter Public Relations, Mission Media, and UrbanDaddy. She is also the founder of ThirstyNest. Jacqueline graduated from George Washington University and completed an Advanced Degree with Distinction with WSET. To learn more visit: <a href="http://www.WineEnthusiast.com" rel="nofollow" target="_blank">www.WineEnthusiast.com</a> Instagram: @JackiStrum and @WineEnthusiast Facebook: @WineEnthusiast Twitter: @WineEnthusiast LinkedIn: @WineEnthusiast More about Juliana Colangelo: Juliana Colangelo is a Vice President at Colangelo &amp; Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo &amp; Partners in 2013 with previous experience in events, hospitality, and nonprofit development. During her tenure at C&amp;P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 13 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University, allowing her to bring a strategic and sales-oriented approach to communications strategy for the agency. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. To learn more visit: Instagram: <a href="http://www.instagram.com/julezcolang/" rel="nofollow" target="_blank">www.instagram.com/julezcolang/</a> Facebook: <a href="http://www.facebook.com/jules.colangelo/" rel="nofollow" target="_blank">www.facebook.com/jules.colangelo/</a> Twitter: <a href="http://twitter.com/JulezColang" rel="nofollow" target="_blank">twitter.com/JulezColang</a> LinkedIn: <a href="http://www.linkedin.com/in/juliana-colan…lo-mba-04345539/" rel="nofollow" target="_blank">www.linkedin.com/in/juliana-colan…lo-mba-04345539/</a> Instagram: <a href="http://www.instagram.com/colangelopr/" rel="nofollow" target="_blank">www.instagram.com/colangelopr/</a> Facebook: <a href="http://www.facebook.com/ColangeloPR" rel="nofollow" target="_blank">www.facebook.com/ColangeloPR</a> Twitter: <a href="http://twitter.com/ColangeloPR" rel="nofollow" target="_blank">twitter.com/ColangeloPR</a> LinkedIn: <a href="http://www.linkedin.com/company/colangel…public-relations" rel="nofollow" target="_blank">www.linkedin.com/company/colangel…public-relations</a> Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here <a href="http://www.italianwinepodcast.com/donate-to-show/" rel="nofollow" target="_blank">www.italianwinepodcast.com/donate-to-show/</a> Until next time, Cin Cin!

Ep. 1473 Jacki Strum | Masterclass US Wine Market With Juliana Colangelo

Growing up around wine has not dimmed the passion Jacki Strum brings to her work as President of Wine Enthusiast Media.  In the first of a series on the evolution of the wine critic, Jacki tells us about how Wine Enthusiast has expanded its platform from print into web, social media, podcasts, and even Tik Tok.  As well as how they assess wines (blindly) as a wine critic and how those ratings are used to help people buy wine.  We really get under the hood of the wine media business in this episode of XChateau! Detailed Show Notes: Jacki's backgroundShe grew up in wine (her parents founded Wine Enthusiast in the late 1970s)Studied wine through WSET Level 3Digital media in wine &amp; spirits backgroundFounded Thirsty Nest - a wine &amp; spirits gift registry platform, media, and commerce hybrid that is part of Wine EnthusiastWine media in the late 1980sWine Enthusiast (“WE”) magazine founded in 1988, Robert Parker wrote for WE for a whileWine Spectator was around, but not much else“French Paradox” on 60 Minutes (1991) about the health benefits of wine was the catalyst for the entire wine industry in the US, which helped the magazine take off as wellWE media platformPrint publication - still successfulDid well during Covid as people were sick of screens and hard newsWebsite - growing exponentiallyHouses the entire database of wine reviewsBuying guide went “through the roof” during Covid due to an increase in online wine sales65% of visitors go to the website to buy wineSocial mediaInstagram - now the biggest platform, easy to shop, easy to commentFacebook - still important, but fading vs. InstagramTwitterTesting Tik Tok - believes will be the future of educational contentPodcast - done well and testing a few other seriesNewsletter / email - still coreBeverage Industry Enthusiast - trade/industry news grew a lot during CovidWE company motto - “We bring wine to life”It plays into the journalism approach - including the lifestyle elements of wineRatings help people buy wineCore demographic - “the curious wine consumer,” which is more of a mindset vs. an age or genderWine criticism and ratingsTaste completely blindTaste w/in 1 regionAdvertisers have no say on ratingsDo points still sell wine? 100 points or Wine of the Year can still build a brandMost ratings are a powerful tool in the marketing toolset, but just a piece of the puzzleCertain critic/magazine names still carry more weight than othersMore at the bottom of the marketing funnel - helps close the saleAt the top of the funnel - general brand awareness - WE builds partnerships with brands for marketing, including various content and social influencersWE Buying Guide (ratings)It comes up 1st on Google, which gives it more credibilityReview ~25,000 wines per yearPath to building a wine brand todayScores are still helpful and freeNeed to build out the marketing stack and figure out the storytelling - start with social mediaThe catalog did well during Covid - people needed wine storage, upgraded glassware, etc.…Return on ad spend with WEPartners wanted to get closer to the sale, have become more ROI drivenImplemented digital shopping carts to track purchasesKey metrics for ROAS (return on ad spend)Email acquisitionWine salesImpressionsPodcasts - can use discount codes to track the impactThe natural feeling of podcasts make an ad feel more realWebinars did well for email acquisitionAny campaigns that boosted DTC sales or signups did wellDigital advertising has grown a lot during CovidLots of influencer marketing - leverage 40 Under 40 contacts, usually people WE has written aboutOften custom build ad partnership plans with clientsWE Catalog provides the richest database in the industry to create good ad targeting Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

Growing up around wine has not dimmed the passion Jacki Strum brings to her work as President of Wine Enthusiast Media.  In the first of a series on the evolution of the wine critic, Jacki tells us about how <a href="https://www.winemag.com/" rel="nofollow" target="_blank">Wine Enthusiast</a> has expanded its platform from print into web, social media, podcasts, and even Tik Tok.  As well as how they assess wines (blindly) as a wine critic and how those ratings are used to help people buy wine.  We really get under the hood of the wine media business in this episode of <a href="https://www.xchateau.com/" rel="nofollow" target="_blank">XChateau</a>! Detailed Show Notes: <ul><li>Jacki's background<ul><li>She grew up in wine (her parents founded <a href="https://www.wineenthusiast.com/" rel="nofollow" target="_blank">Wine Enthusiast</a> in the late 1970s)</li><li>Studied wine through <a href="https://www.wsetglobal.com/" rel="nofollow" target="_blank">WSET</a> Level 3</li><li>Digital media in wine &amp; spirits background</li><li>Founded <a href="https://www.thirstynest.com/" rel="nofollow" target="_blank">Thirsty Nest</a> - a wine &amp; spirits gift registry platform, media, and commerce hybrid that is part of Wine Enthusiast</li></ul></li><li>Wine media in the late 1980s<ul><li><a href="https://www.winemag.com/" rel="nofollow" target="_blank">Wine Enthusiast</a> (“WE”) magazine founded in 1988, Robert Parker wrote for WE for a while</li><li>Wine Spectator was around, but not much else</li><li><a href="https://en.wikipedia.org/wiki/French_paradox" rel="nofollow" target="_blank">“French Paradox” on 60 Minutes</a> (1991) about the health benefits of wine was the catalyst for the entire wine industry in the US, which helped the magazine take off as well</li></ul></li><li>WE media platform<ul><li>Print publication - still successful<ul><li>Did well during Covid as people were sick of screens and hard news</li></ul></li><li>Website - growing exponentially<ul><li>Houses the entire database of wine reviews</li><li>Buying guide went “through the roof” during Covid due to an increase in online wine sales</li><li>65% of visitors go to the website to buy wine</li></ul></li><li>Social media<ul><li>Instagram - now the biggest platform, easy to shop, easy to comment</li><li>Facebook - still important, but fading vs. Instagram</li><li>Twitter</li><li>Testing Tik Tok - believes will be the future of educational content</li><li>Podcast - done well and testing a few other series</li></ul></li><li>Newsletter / email - still core</li><li><a href="https://www.winemag.com/trade-news/" rel="nofollow" target="_blank">Beverage Industry Enthusiast</a> - trade/industry news grew a lot during Covid</li></ul></li><li>WE company motto - “We bring wine to life”<ul><li>It plays into the journalism approach - including the lifestyle elements of wine</li><li>Ratings help people buy wine</li><li>Core demographic - “the curious wine consumer,” which is more of a mindset vs. an age or gender</li></ul></li><li>Wine criticism and ratings<ul><li>Taste completely blind</li><li>Taste w/in 1 region</li><li>Advertisers have no say on ratings</li><li>Do points still sell wine? <ul><li>100 points or Wine of the Year can still build a brand</li><li>Most ratings are a powerful tool in the marketing toolset, but just a piece of the puzzle</li><li>Certain critic/magazine names still carry more weight than others</li><li>More at the bottom of the marketing funnel - helps close the sale</li><li>At the top of the funnel - general brand awareness - WE builds partnerships with brands for marketing, including various content and social influencers</li></ul></li></ul></li><li>WE Buying Guide (ratings)<ul><li>It comes up 1st on Google, which gives it more credibility</li><li>Review ~25,000 wines per year</li></ul></li><li>Path to building a wine brand today<ul><li>Scores are still helpful and free</li><li>Need to build out the marketing stack and figure out the storytelling - start with social media</li></ul></li><li>The catalog did well during Covid - people needed wine storage, upgraded glassware, etc.…</li><li>Return on ad spend with WE<ul><li>Partners wanted to get closer to the sale, have become more ROI driven</li><li>Implemented digital shopping carts to track purchases</li><li>Key metrics for ROAS (return on ad spend)<ul><li>Email acquisition</li><li>Wine sales</li><li>Impressions</li></ul></li><li>Podcasts - can use discount codes to track the impact<ul><li>The natural feeling of podcasts make an ad feel more real</li></ul></li><li>Webinars did well for email acquisition</li><li>Any campaigns that boosted DTC sales or signups did well</li><li>Digital advertising has grown a lot during Covid</li><li>Lots of influencer marketing - leverage 40 Under 40 contacts, usually people WE has written about</li><li>Often custom build ad partnership plans with clients</li><li>WE Catalog provides the richest database in the industry to create good ad targeting</li></ul></li></ul> <a href="https://open.acast.com/public/patreon/fanSubscribe/7472761" rel="noopener noreferrer nofollow" target="_blank">Get access to library episodes</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Bringing Wine to Life w/ Jacki Strum, Wine Enthusiast Media

On this episode of the Bridechilla podcast, guest Jack Strum, founder of Thirstynest.com, joins Aleisha to address all of your wedding alcohol questions. Aleisha and Jacki answer questions about how to provide quality booze at your wedding, how to budget for alcohol and making sure your guests have a good time without having to tap out to early.Be on your way to wedding Planning Zen with the Bridechilla Guides! Visit the Bridechilla Store and use the Codeword LISTEN for 10% off your order! Join the Bridechilla Community on Facebook. The best Wedding Planning community around. It's bullshit-free, jerk-free and a nice place to be! Keep up to date with the Bridechilla Blog, read podcast show notes and be inspired by real Bridechilla Weddings Join Bridechilla founder, Aleisha on Instagram, for wedding inspiration and more!

On this episode of the Bridechilla podcast, guest Jack Strum, founder of <a href="http://Thirstynest.com" rel="nofollow" target="_blank">Thirstynest.com</a>, joins Aleisha to address all of your wedding alcohol questions. Aleisha and Jacki answer questions about how to provide quality booze at your wedding, how to budget for alcohol and making sure your guests have a good time without having to tap out to early. Be on your way to wedding Planning Zen with the Bridechilla Guides! Visit the Bridechilla Store and use the Codeword LISTEN for 10% off your order! Join the Bridechilla Community on Facebook. The best Wedding Planning community around. It's bullshit-free, jerk-free and a nice place to be! Keep up to date with the Bridechilla Blog, read podcast show notes and be inspired by real Bridechilla Weddings Join Bridechilla founder, Aleisha on Instagram, for wedding inspiration and more!

366- Wedding Alcohol Q&A with Jacki Strum