Juliana Colangelo's guest appearances

Juliana Colangelo

Italian Wine Podcast

The Alexi Cashen Podcast

XChateau Wine Podcast

Aaron Sherman

Laura Catena

Paul Yanon

Jordan Salcito

Adam Teeter

Maureen Downey

Deborah Brenner

Paul Mabray

Dave Parker

Jane Anson

Heini Zachariassen

Madeline Puckette

Natalie MacLean

Amy Ezrin

Rania Zayyat

OwlTail

Juliana Colangelo is the Vice President, California, for Colangelo &amp; Partners. Colangelo &amp; Partners is an integrated communications firm that propels a brand story across the modern media landscape for beverage alcohol brands seeking to grow their business in the US and beyond.  In this episode… The COVID-19 pandemic has forced creative pivots in the alcoholic beverage industry. Wholesalers have changed their approach to wine tastings and sales and restaurants are coming up with creative ways to sell meals and wine despite the ban on in-house dining in many cities. And all of these are made possible through strategic and integrated communications.  Juliana Colangelo knows all too well about creative pivots and integrated communications. She recently created The Supper Share, a personal concierge service for virtual food and wine experiences. Through integrated communications, she has been able to create awareness and buzz around their brand in order to drive sales. On this episode of the Alexi Cashen Podcast, Alexi talks with Juliana Colangelo, the Vice President, California for Colangelo &amp; Partners, as she shares her creative pivots in the industry. She also talks about the value of integrated communications in the wine industry and how it can strategically drive sales higher. Stay tuned.

Juliana Colangelo is the Vice President, California, for Colangelo &amp; Partners. Colangelo &amp; Partners is an integrated communications firm that propels a brand story across the modern media landscape for beverage alcohol brands seeking to grow their business in the US and beyond.  In this episode… The COVID-19 pandemic has forced creative pivots in the alcoholic beverage industry. Wholesalers have changed their approach to wine tastings and sales and restaurants are coming up with creative ways to sell meals and wine despite the ban on in-house dining in many cities. And all of these are made possible through strategic and integrated communications.  Juliana Colangelo knows all too well about creative pivots and integrated communications. She recently created The Supper Share, a personal concierge service for virtual food and wine experiences. Through integrated communications, she has been able to create awareness and buzz around their brand in order to drive sales. On this episode of the Alexi Cashen Podcast, Alexi talks with Juliana Colangelo, the Vice President, California for Colangelo &amp; Partners, as she shares her creative pivots in the industry. She also talks about the value of integrated communications in the wine industry and how it can strategically drive sales higher. Stay tuned.

Juliana Colangelo: Creative Pivots & Integrated Communication

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview Juliana Colangelo, Vice President of Colangelo &amp; Partners’ San Francisco Office.  Colangelo &amp; Partners is an integrated communications agency for food, wine, and spirits brands.  Robert and Peter discuss how wine brands should plan, execute, and measure the results of social media influencer campaigns, covering details like budget, how to find the right influencers, and what to expect from the campaign.  Other topics covered in this episode include:Why use influencers? 74% of people use social networks for purchasing decisionsReach younger audience - 44% of Gen Z drinking more during COVIDBuild brand awarenessInfluencer marketing a convergence of earned (journalist driven) and paid media advertisingInfluencer platformsMostly Instagram - IG reels (new) are like TikTokTikTok and YouTube a littleWeb blogsContent - what are you trying to say about your brand? Get real-life situations with brandOwn the content and can incorporate into brand social and web strategiesOutcomes - brand awareness, build a social following, email signups, salesBased on the brand business model - availability of DTC, etcTracking - UTM codes in links with story swipes, follower counts around a campaignBudget - based on the size of influencers and campaignBy influencer followingNano - 1.5-2.5k followersMicro - 2.5-15k followers; ~$250/postMid-tier - 20-100k followers; ~$750-1,000/postMacro - 200k+ Celebrities - start at $250kSome influencers post organically (just for the product)Some influencers have media kits with pricingOther costsAgency to manage campaign - find target influencers, negotiate influencer contractsProduct and shippingOptional: Advertising behind social media strategyNormally at least 5 influencer partners, around the same time to create buzzGoals - smaller wineries target general brand awareness, larger wineries often want to promote a specific wine or new campaignTypes of influencers - 50/50 on non-beverage vs beverage influencers, depending on the audience the brand is trying to reachTypes of contentPostsStories - usually 3-4 frames, usually cheaper than posts since they are less produced and more casualVideo (YouTube, other) - more expensiveWeb blog - more permanent, hits SEOFinding influencers - Colangelo uses DoveTaleLook at the following and engagement rateContent subject (e.g. - have they posted about wine before?)Tone of contentProduction qualityLonger-term relationships - can be like a brand ambassador, multiple touchpoints for consumersThe brand direction of contentIf only sending product - no controlPaid contract - can have brand guidelines (hashtags, tone of voice, keywords, can ask to see content before posted)Calls to action: follow the brand page, swipe up, promote events/ticket link, donate for fundraising/auctionsBest campaign: Prosecco DOC for Prosecco week - did video content, food pairings, partnered with ~350 retailers and 15-20 influencersIf you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers! Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments in the wine industry.In this episode, Robert Vernick and Peter Yeung interview <a href="http://linkedin.com/in/juliana-colangelo-mba-04345539" rel="nofollow" target="_blank">Juliana Colangelo</a>, Vice President of <a href="https://colangelopr.com/" rel="nofollow" target="_blank">Colangelo &amp; Partners</a>’ San Francisco Office.  Colangelo &amp; Partners is an integrated communications agency for food, wine, and spirits brands.  Robert and Peter discuss how wine brands should plan, execute, and measure the results of social media influencer campaigns, covering details like budget, how to find the right influencers, and what to expect from the campaign.  Other topics covered in this episode include:<ul><li>Why use influencers? <ul><li>74% of people use social networks for purchasing decisions</li><li>Reach younger audience - 44% of Gen Z drinking more during COVID</li><li>Build brand awareness</li><li>Influencer marketing a convergence of earned (journalist driven) and paid media advertising</li></ul></li><li>Influencer platforms<ul><li>Mostly Instagram - IG reels (new) are like TikTok</li><li>TikTok and YouTube a little</li><li>Web blogs</li></ul></li><li>Content - what are you trying to say about your brand? <ul><li>Get real-life situations with brand</li><li>Own the content and can incorporate into brand social and web strategies</li></ul></li><li>Outcomes - brand awareness, build a social following, email signups, sales<ul><li>Based on the brand business model - availability of DTC, etc</li></ul></li><li>Tracking - UTM codes in links with story swipes, follower counts around a campaign</li><li>Budget - based on the size of influencers and campaign<ul><li>By influencer following<ul><li>Nano - 1.5-2.5k followers</li><li>Micro - 2.5-15k followers; ~$250/post</li><li>Mid-tier - 20-100k followers; ~$750-1,000/post</li><li>Macro - 200k+ </li><li>Celebrities - start at $250k</li></ul></li><li>Some influencers post organically (just for the product)</li><li>Some influencers have media kits with pricing</li><li>Other costs<ul><li>Agency to manage campaign - find target influencers, negotiate influencer contracts</li><li>Product and shipping</li><li>Optional: Advertising behind social media strategy</li></ul></li><li>Normally at least 5 influencer partners, around the same time to create buzz</li></ul></li><li>Goals - smaller wineries target general brand awareness, larger wineries often want to promote a specific wine or new campaign</li><li>Types of influencers - 50/50 on non-beverage vs beverage influencers, depending on the audience the brand is trying to reach</li><li>Types of content<ul><li>Posts</li><li>Stories - usually 3-4 frames, usually cheaper than posts since they are less produced and more casual</li><li>Video (YouTube, other) - more expensive</li><li>Web blog - more permanent, hits SEO</li></ul></li><li>Finding influencers - Colangelo uses <a href="https://dovetale.com/" rel="nofollow" target="_blank">DoveTale</a><ul><li>Look at the following and engagement rate</li><li>Content subject (e.g. - have they posted about wine before?)</li><li>Tone of content</li><li>Production quality</li></ul></li><li>Longer-term relationships - can be like a brand ambassador, multiple touchpoints for consumers</li><li>The brand direction of content<ul><li>If only sending product - no control</li><li>Paid contract - can have brand guidelines (hashtags, tone of voice, keywords, can ask to see content before posted)</li></ul></li><li>Calls to action: follow the brand page, swipe up, promote events/ticket link, donate for fundraising/auctions</li><li>Best campaign: <a href="https://www.prosecco.wine/en" rel="nofollow" target="_blank">Prosecco DOC</a> for <a href="https://www.casaprosecco.com/national-prosecco-week/" rel="nofollow" target="_blank">Prosecco week</a> - did video content, food pairings, partnered with ~350 retailers and 15-20 influencers</li></ul>If you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers! <a href="https://open.acast.com/public/patreon/fanSubscribe/7472761" rel="noopener noreferrer nofollow" target="_blank">Get access to library episodes</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Wine Influencer Overview: Juliana Colangelo, Colangelo & Partners

Juliana Colangelo interviews Heini Zachariassen and learns of some of his newfound hobbies while quarantining - especially hiking and outdoor activities. Heini describes his family time at home and the two exchange pointers on how to reduce stress between work hours. Heini also notes an overall increase in wine sales and consumption via online deliveries. He analyzes an apparent increase in Italian wine consumption and discusses how this information has helped to support the industry. Juliana and Heini conclude that people adapting to digital tools during the global pandemic has been an important development.

Ep. 334 #iobevoacasa - LOCKDOWN SERIES | Juliana Colangelo and Heini Zachariassen