Michael Raisch's guest appearances

Michael Raisch

Makers of Sport® Podcast

The Logo Geek Podcast

James Victore

James Martin

Aaron Draplin

David Garcia

Tom Ross

Grace Lee

Dina Rodriguez

Craig Burton

Bill Gardner

Ryan Robinson

Douglas Davis

Brian Collins

Aarron Walter

Steven Heller

Louise Fili

OwlTail

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed. Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and People Magazine. Michael Raisch is a graphic designer at Fanbrandz where he’s developed sports brands with MLB and the NHL. Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/sports-branding/  Resources DiscussedLinks to Michaels work: Raisch Studios FanBrandz Content Examples: PreSchool Olympic 2020 Tokyo Logo Design The Football Atlas 1990’s Kid Remake Jurassic Park  Thank you to the sponsorsI’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial. I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed. Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and People Magazine. <a href="http://www.raischstudios.com/" rel="nofollow" target="_blank">Michael Raisch</a> is a graphic designer at <a href="http://fanbrandz.com/" rel="nofollow" target="_blank">Fanbrandz</a> where he’s developed sports brands with MLB and the NHL. Show notes along with an episode transcription can be found here: <a href="https://logogeek.uk/podcast/sports-branding/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/sports-branding/</a>  Resources Discussed Links to Michaels work: <ul><li><a href="http://www.raischstudios.com/" rel="nofollow" target="_blank">Raisch Studios</a></li> <li><a href="http://fanbrandz.com/" rel="nofollow" target="_blank">FanBrandz</a></li> </ul>Content Examples: <ul><li><a href="http://www.raischstudios.com/preschool-tokyo2020-logo" rel="nofollow" target="_blank">PreSchool Olympic 2020 Tokyo Logo Design</a></li> <li><a href="http://www.raischstudios.com/thefootballatlas/" rel="nofollow" target="_blank">The Football Atlas</a></li> <li><a href="http://www.raischstudios.com/retelling-of-jurassic-park" rel="nofollow" target="_blank">1990’s Kid Remake Jurassic Park</a></li> </ul> Thank you to the sponsors I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring the show!. FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>. I’m also thankful to <a href="https://www.holabrief.com/" rel="nofollow" target="_blank">HolaBrief</a> who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  <a href="https://www.holabrief.com/" rel="nofollow" target="_blank">Sign up for free here</a>.

Sports Branding & Successful Content Creation - An interview with Michael Raisch

Bill Frederick

"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program" This week, New Jersey sports branding agency Fanbrandz joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL. Fanbrandz began as the sports and entertainment design agency, Frederick &amp; Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and Styleworks serving the entertainment niche. On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print. Fanbrandz has worked with the MLB for over 20 years on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode. Mentions include: Fanbrandz website Fanbrandz on Instagram Fanbrandz on Twitter Raisch Studios on Twitter Anne Occi, VP Design, MLB Paul Conway, Senior Design Director, NHL Mets All-Star Game Branding 2013 Tom O'Grady, Gameplan Creative Bob Scott, photographer Diamondbacks All-Star Game Branding 2011 NHL Winter Classic branding The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First Tampa Bay Rays identity Anaheim Ducks brand identity Fanbrandz Player Art Michael Schwab Illustration Nancy Stahl Illustration Burton Morris, Illustrator Cincinnati All-Star Game Branding 2015 Matt Carpenter, St Louis Cardinals Michael Raisch's 9/11 project 30 Fans for 30 Cities The next show guest is Aaron Masik, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.

"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program" This week, New Jersey sports branding agency <a href="http://twitter.com/fanbrandz" rel="nofollow" target="_blank">Fanbrandz</a> joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL. Fanbrandz began as the sports and entertainment design agency, Frederick &amp; Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and <a href="http://styleworkscreative.com/" rel="nofollow" target="_blank">Styleworks</a> serving the entertainment niche. On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print. Fanbrandz has <a href="http://fanbrandz.com/#/mlb-all-star-identities/" rel="nofollow" target="_blank">worked with the MLB for over 20 years</a> on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode. Mentions include: <a href="http://fanbrandz.com/" rel="nofollow" target="_blank">Fanbrandz website</a> <a href="http://instagram.com/fanbrandz" rel="nofollow" target="_blank">Fanbrandz on Instagram</a> <a href="https://twitter.com/Fanbrandz" rel="nofollow" target="_blank">Fanbrandz on Twitter</a> <a href="http://twitter.com/raischstudios" rel="nofollow" target="_blank">Raisch Studios on Twitter</a> <a href="https://www.linkedin.com/pub/anne-occi/5/49/432" rel="nofollow" target="_blank">Anne Occi, VP Design, MLB</a> <a href="https://www.linkedin.com/pub/paul-conway/0/a23/25a" rel="nofollow" target="_blank">Paul Conway, Senior Design Director, NHL</a> <a href="http://fanbrandz.com/#/mlb-all-star/" rel="nofollow" target="_blank">Mets All-Star Game Branding 2013</a> <a href="http://www.gameplancreative.com/" rel="nofollow" target="_blank">Tom O'Grady, Gameplan Creative</a> <a href="http://www.bobscottnyc.com/" rel="nofollow" target="_blank">Bob Scott, photographer</a> <a href="http://fanbrandz.com/#/d-backs-all-star/" rel="nofollow" target="_blank">Diamondbacks All-Star Game Branding 2011</a> <a href="http://fanbrandz.com/blog/2014/9/23/branding-the-winter-classic" rel="nofollow" target="_blank">NHL Winter Classic branding</a> <a href="http://www.amazon.com/The-Extra-2-Street-Strategies/dp/1611203090" rel="nofollow" target="_blank">The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First</a> <a href="http://fanbrandz.com/#/mlb-franchise-identity-tampa-bay-rays/" rel="nofollow" target="_blank">Tampa Bay Rays identity</a> <a href="http://fanbrandz.com/#/nhl-franchise-identities-anaheim-ducks/" rel="nofollow" target="_blank">Anaheim Ducks brand identity</a> <a href="http://fanbrandz.com/#/thematic-player-art/" rel="nofollow" target="_blank">Fanbrandz Player Art</a> <a href="http://www.michaelschwab.com/" rel="nofollow" target="_blank">Michael Schwab Illustration</a> <a href="http://nancystahl.com/" rel="nofollow" target="_blank">Nancy Stahl Illustration</a> <a href="http://burtonmorris.com/" rel="nofollow" target="_blank">Burton Morris, Illustrator</a> <a href="http://makersofsport.com/news/mlb-pays-tribute-cincinnati-reds-history-2015-all-star-game-logo" rel="nofollow" target="_blank">Cincinnati All-Star Game Branding 2015</a> <a href="https://twitter.com/mattcarp13" rel="nofollow" target="_blank">Matt Carpenter, St Louis Cardinals</a> <a href="http://www.raischstudios.com/one-world-trade-center-time-lapse/" rel="nofollow" target="_blank">Michael Raisch's 9/11 project</a> <a href="http://fanbrandz.com/30fans/" rel="nofollow" target="_blank">30 Fans for 30 Cities</a> The next show guest is <a href="https://twitter.com/masik8" rel="nofollow" target="_blank">Aaron Masik</a>, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.

Episode 18: Bill Frederick and Michael Raisch, Fanbrandz