Bill Frederick's guest appearances

Bill Frederick

Makers of Sport® Podcast

Orlando Sentinel Conversations

Faith Chapel Church

David Garcia

Grace Lee

Ryan Newman

Stephanie Murphy

Arnold Palmer

Guy Fieri

Norman Van Aken

Alan Stein

John Costacos

Fraser Davidson

Joel Greenberg

Matt Stevens

Marco Rubio

Matt Lange

Jon Contino

OwlTail

Orlando Sentinel Now afternoon update for Thursday, March 25, 2021.  A year of COVID created winners and losers in the world of Central Florida real estate (:40) Florida residency rules for COVID vaccine an obstacle for undocumented people (7:22) Florida Fresh Air: Bill Frederick Park at Turkey Lake is meant for all types of recreation (13:54) Weather presented by Premier Sotheby’s International Realty (17:27) 

Orlando Sentinel Now afternoon update for Thursday, March 25, 2021. <ul> <li>A year of COVID created winners and losers in the world of Central Florida real estate (:40)</li> <li>Florida residency rules for COVID vaccine an obstacle for undocumented people (7:22)</li> <li>Florida Fresh Air: Bill Frederick Park at Turkey Lake is meant for all types of recreation (13:54)</li> <li>Weather presented by Premier Sotheby’s International Realty (17:27)</li> </ul>

#OSNow: COVID-19′s impact on Central Florida real estate, vaccines and undocumented people, and Florida Fresh Air heads to Bill Frederick Park (Ep. 615)

Bill Frederick - King Hezekiah

Michael Raisch

"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program" This week, New Jersey sports branding agency Fanbrandz joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL. Fanbrandz began as the sports and entertainment design agency, Frederick &amp; Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and Styleworks serving the entertainment niche. On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print. Fanbrandz has worked with the MLB for over 20 years on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode. Mentions include: Fanbrandz website Fanbrandz on Instagram Fanbrandz on Twitter Raisch Studios on Twitter Anne Occi, VP Design, MLB Paul Conway, Senior Design Director, NHL Mets All-Star Game Branding 2013 Tom O'Grady, Gameplan Creative Bob Scott, photographer Diamondbacks All-Star Game Branding 2011 NHL Winter Classic branding The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First Tampa Bay Rays identity Anaheim Ducks brand identity Fanbrandz Player Art Michael Schwab Illustration Nancy Stahl Illustration Burton Morris, Illustrator Cincinnati All-Star Game Branding 2015 Matt Carpenter, St Louis Cardinals Michael Raisch's 9/11 project 30 Fans for 30 Cities The next show guest is Aaron Masik, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.

"A well activated brand is more successful than a great brand that is not activated very well...the execution is such an important part of it. It makes or breaks a great program" This week, New Jersey sports branding agency <a href="http://twitter.com/fanbrandz" rel="nofollow" target="_blank">Fanbrandz</a> joins the show. Principal and creative director Bill Frederick, as well as senior designer and new media director Michael Raisch come aboard to talk about creating brands for the MLB and the NHL. Fanbrandz began as the sports and entertainment design agency, Frederick &amp; Froberg. On the 25th anniversary of the business, Bill Frederick and Thomas Froberg split the company into sister companies to serve specific niches, with Fanbrandz serving the sports industry and <a href="http://styleworkscreative.com/" rel="nofollow" target="_blank">Styleworks</a> serving the entertainment niche. On this episode, we discuss what makes a good branding style guide and specifically touch on what Fanbrandz includes in their style guides – including brand activation and asset management in this digital era versus the olden days of print. Fanbrandz has <a href="http://fanbrandz.com/#/mlb-all-star-identities/" rel="nofollow" target="_blank">worked with the MLB for over 20 years</a> on both team branding as well as designing and managing the visual assets of every MLB All-Star Game. Think about the many stories over those years. Lucky for us, Michael and Bill share with us a few of those on this episode. Mentions include: <a href="http://fanbrandz.com/" rel="nofollow" target="_blank">Fanbrandz website</a> <a href="http://instagram.com/fanbrandz" rel="nofollow" target="_blank">Fanbrandz on Instagram</a> <a href="https://twitter.com/Fanbrandz" rel="nofollow" target="_blank">Fanbrandz on Twitter</a> <a href="http://twitter.com/raischstudios" rel="nofollow" target="_blank">Raisch Studios on Twitter</a> <a href="https://www.linkedin.com/pub/anne-occi/5/49/432" rel="nofollow" target="_blank">Anne Occi, VP Design, MLB</a> <a href="https://www.linkedin.com/pub/paul-conway/0/a23/25a" rel="nofollow" target="_blank">Paul Conway, Senior Design Director, NHL</a> <a href="http://fanbrandz.com/#/mlb-all-star/" rel="nofollow" target="_blank">Mets All-Star Game Branding 2013</a> <a href="http://www.gameplancreative.com/" rel="nofollow" target="_blank">Tom O'Grady, Gameplan Creative</a> <a href="http://www.bobscottnyc.com/" rel="nofollow" target="_blank">Bob Scott, photographer</a> <a href="http://fanbrandz.com/#/d-backs-all-star/" rel="nofollow" target="_blank">Diamondbacks All-Star Game Branding 2011</a> <a href="http://fanbrandz.com/blog/2014/9/23/branding-the-winter-classic" rel="nofollow" target="_blank">NHL Winter Classic branding</a> <a href="http://www.amazon.com/The-Extra-2-Street-Strategies/dp/1611203090" rel="nofollow" target="_blank">The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team From Worst to First</a> <a href="http://fanbrandz.com/#/mlb-franchise-identity-tampa-bay-rays/" rel="nofollow" target="_blank">Tampa Bay Rays identity</a> <a href="http://fanbrandz.com/#/nhl-franchise-identities-anaheim-ducks/" rel="nofollow" target="_blank">Anaheim Ducks brand identity</a> <a href="http://fanbrandz.com/#/thematic-player-art/" rel="nofollow" target="_blank">Fanbrandz Player Art</a> <a href="http://www.michaelschwab.com/" rel="nofollow" target="_blank">Michael Schwab Illustration</a> <a href="http://nancystahl.com/" rel="nofollow" target="_blank">Nancy Stahl Illustration</a> <a href="http://burtonmorris.com/" rel="nofollow" target="_blank">Burton Morris, Illustrator</a> <a href="http://makersofsport.com/news/mlb-pays-tribute-cincinnati-reds-history-2015-all-star-game-logo" rel="nofollow" target="_blank">Cincinnati All-Star Game Branding 2015</a> <a href="https://twitter.com/mattcarp13" rel="nofollow" target="_blank">Matt Carpenter, St Louis Cardinals</a> <a href="http://www.raischstudios.com/one-world-trade-center-time-lapse/" rel="nofollow" target="_blank">Michael Raisch's 9/11 project</a> <a href="http://fanbrandz.com/30fans/" rel="nofollow" target="_blank">30 Fans for 30 Cities</a> The next show guest is <a href="https://twitter.com/masik8" rel="nofollow" target="_blank">Aaron Masik</a>, Senior Graphic Designer for the San Antonio Spurs. You may have seen Aaron and I on twitter in deep discussion about professionalism in our industry, free internships, salaries and more. Should be an interesting show.

Episode 18: Bill Frederick and Michael Raisch, Fanbrandz