Shruti Ghatge's guest appearances

Shruti Ghatge

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

SaaSBOOMi

Partner Led Growth

Neil Patel

Wade Foster

Laura Roeder

Peter Shallard

Ryan O'Donnell

Rob Walling

Alex Berman

Dennis Mortensen

Olof Mathé

Bart Lorang

Josh Pigford

Brian Gardner

Steve Carroll

Aaron Epstein

Russ Perry

OwlTail

Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder &amp; CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum.Zomentum's end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and cost-effectively. From finding Partner customers on Reddit forums in its early days, Zomentum has grown into a company with almost 3500 partners. In 2021, they raised $13 Million in Series A funding. Shruti speaks to us about Zomentum’s founding philosophy, navigating early product market fit challenges, some very interesting ‘guerrilla research tactics’ like eavesdropping on office conversations, meeting geeky customers on Reddit forums, and requesting Partner customers if they could work from their offices,  and how her experience as a VC investment analyst came as a leverage.Tune in for an entertaining and unusual conversation.Key Takeaways: 2:03 - What is Zomentum and what is its role in the SaaS world? 2:42 - Where did the idea for Zomentum originate? 4:56 - Shruti’s early days of building the company and its founding philosophy 6:21 - Ideal customer profile.10:53 - What are some examples of a 100% channel-driven sales motion? 12:51 - How does Zomentum recruit partners for the marketplace and what is its value proposition?13:04 - How do you solve the chicken egg problem?18:20 - Navigating product-market fit and challenges.  24:49 - What is their go-to-market strategy and how does it reflect on their organizational structure? 26:03 - Unconventional Wisdom - Reddit threads and Facebook communities to find customers. 33:09 - Why did Zomentum choose to acquire a company in its early days? 36:15 - Fundraising journey.37:53 - Tips on recruiting and retaining talent. 39:22 - Managing a cross-geographical team and shaping culture.40:33 - Practical tactics and takeaways in the area of sales and marketing.42:40 - Hiring practices in Zomentum’s early days.43:06 - Meeting her co-founder, Rahil Shah, and deciding on equity. 45:51 - Learnings for founders about dealing with investors/board in the early days of the company. Happy Listening!

Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder &amp; CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum.Zomentum's end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and cost-effectively. From finding Partner customers on Reddit forums in its early days, Zomentum has grown into a company with almost 3500 partners. In 2021, they raised $13 Million in Series A funding. Shruti speaks to us about Zomentum’s founding philosophy, navigating early product market fit challenges, some very interesting ‘guerrilla research tactics’ like eavesdropping on office conversations, meeting geeky customers on Reddit forums, and requesting Partner customers if they could work from their offices,  and how her experience as a VC investment analyst came as a leverage.Tune in for an entertaining and unusual conversation.Key Takeaways: 2:03 - What is Zomentum and what is its role in the SaaS world? 2:42 - Where did the idea for Zomentum originate? 4:56 - Shruti’s early days of building the company and its founding philosophy 6:21 - Ideal customer profile.10:53 - What are some examples of a 100% channel-driven sales motion? 12:51 - How does Zomentum recruit partners for the marketplace and what is its value proposition?13:04 - How do you solve the chicken egg problem?18:20 - Navigating product-market fit and challenges.  24:49 - What is their go-to-market strategy and how does it reflect on their organizational structure? 26:03 - Unconventional Wisdom - Reddit threads and Facebook communities to find customers. 33:09 - Why did Zomentum choose to acquire a company in its early days? 36:15 - Fundraising journey.37:53 - Tips on recruiting and retaining talent. 39:22 - Managing a cross-geographical team and shaping culture.40:33 - Practical tactics and takeaways in the area of sales and marketing.42:40 - Hiring practices in Zomentum’s early days.43:06 - Meeting her co-founder, Rahil Shah, and deciding on equity. 45:51 - Learnings for founders about dealing with investors/board in the early days of the company. Happy Listening!

Empowering the Channel Partner-led GTM motion with Shruti Ghatge of Zomentum

The challenges for MSPs and SMBs are ever-evolving and increasingly intertwined leading to a highly complex and specialized environment. Shruti Ghatge, the founder of Zomentum shares her thoughts on the largest issues in the industry and some of the solutions to them. Despite the problems caused by the growing adoption of tech solutions by SMBs, Technology Partners have a way to find real success that can provide solutions at scale to an ever-growing customer base.   Takeaways: SMBs are adopting tech at an unprecedented rate which has only been accelerated by the COVID-19 Pandemic. SMBs are moving away from the main 2 to 3 legacy apps and going to highly specific problem-solving tools. This makes SMBs highly reliant on their partners. Zomentum is based on providing consolidated and vetted solutions that solve the emerging business challenges that partners face. Zomentum completely closes the loop for technology partners and is an all-encompassing revenue platform. For MSPs, choosing the right innovative SAAS solutions is a nightmare because there are tens of thousands of them that exist and every client is different. Because every client is different, the research that MSPs put into solutions for one client isn’t reusable for other clients. Zomentum is in a special position because it is adaptable enough to help partners provide solutions for all of their clients.    Quote of the Show:  “Frankly speaking, partners deserve better solutions for their own business and solutions that they resell to their end clients” - Shruti Ghatge    Links LinkedIn: https://www.linkedin.com/in/shrutighatge/ Company website: https://www.zomentum.com/    Ways to Tune In Amazon Music Apple Podcast Spotify Google Podcast Stitcher YouTube https://youtu.be/Mler0J1a_8Q

The challenges for MSPs and SMBs are ever-evolving and increasingly intertwined leading to a highly complex and specialized environment. Shruti Ghatge, the founder of Zomentum shares her thoughts on the largest issues in the industry and some of the solutions to them. Despite the problems caused by the growing adoption of tech solutions by SMBs, Technology Partners have a way to find real success that can provide solutions at scale to an ever-growing customer base. Takeaways: <ul><li>SMBs are adopting tech at an unprecedented rate which has only been accelerated by the COVID-19 Pandemic.</li> <li>SMBs are moving away from the main 2 to 3 legacy apps and going to highly specific problem-solving tools. This makes SMBs highly reliant on their partners.</li> <li>Zomentum is based on providing consolidated and vetted solutions that solve the emerging business challenges that partners face.</li> <li>Zomentum completely closes the loop for technology partners and is an all-encompassing revenue platform.</li> <li>For MSPs, choosing the right innovative SAAS solutions is a nightmare because there are tens of thousands of them that exist and every client is different.</li> <li>Because every client is different, the research that MSPs put into solutions for one client isn’t reusable for other clients.</li> <li>Zomentum is in a special position because it is adaptable enough to help partners provide solutions for all of their clients.</li> </ul> Quote of the Show:  <ul><li>“Frankly speaking, partners deserve better solutions for their own business and solutions that they resell to their end clients” - Shruti Ghatge</li> </ul> Links <ul><li>LinkedIn: <a href="https://www.linkedin.com/in/shrutighatge/" rel="nofollow" target="_blank">https://www.linkedin.com/in/shrutighatge/</a></li> <li>Company website: <a href="https://www.zomentum.com/" rel="nofollow" target="_blank">https://www.zomentum.com/</a></li> </ul> Ways to Tune In <ul><li>Amazon Music</li> <li>Apple Podcast</li> <li>Spotify</li> <li>Google Podcast</li> <li>Stitcher</li> <li>YouTube <a href="https://youtu.be/Mler0J1a_8Q" rel="nofollow" target="_blank">https://youtu.be/Mler0J1a_8Q</a></li></ul>

SMBs Adopting Tech - Shruti Ghatge - Partner Led Growth - Episode #001

Shruti Ghatge is the co-founder and CEO of Zomentum, an all-in-one sales product built for IT managed service providers (MSPs).Show Notes:https://saasclub.io/269Become a VIP Member:http://thesaaspodcast.comSponsored by Typeform:Create friendly surveys, friction-free forms, and interactive experiences that get more responses.Start a free trial and get a 20% discount on any plan:https://saasclub.io/typeform

Shruti Ghatge is the co-founder and CEO of Zomentum, an all-in-one sales product built for IT managed service providers (MSPs). Show Notes:<a href="https://saasclub.io/269" rel="nofollow" target="_blank">https://saasclub.io/269</a> Become a VIP Member:<a href="http://thesaaspodcast.com/" rel="nofollow" target="_blank">http://thesaaspodcast.com</a> Sponsored by Typeform:Create friendly surveys, friction-free forms, and interactive experiences that get more responses.Start a free trial and get a 20% discount on any plan:<a href="https://saasclub.io/typeform" rel="nofollow" target="_blank">https://saasclub.io/typeform</a>

269: Zomentum: SaaS Customer Development and No-Code Prototypes - with Shruti Ghatge