Paul Gatza's guest appearances

Paul Gatza

The Beer Temple Podcast

Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories

Elon Musk

David Allen

Russell Simmons

Mike Miller

Bill Pierce

John Jantsch

Randy Mosher

Ray Daniels

Ron Pattinson

Ben Bailey

Amy Brown

Obadiah Poundage

Mike Siegel

Kate Bernot

Charles Moore

OwlTail

Neil Caskey

Kyle Brown

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light.But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors.In this episode, Neil Caskey from the NCGA recounts the tale of their beer war with Bud Light, Paul Gatza from the Brewers Association explains why big brewers are feeling the pinch and might resort to such infighting, and Kyle Brown helps break down the ultimate failures of "the Corn Syrup Offensive." Learn more about your ad choices. Visit megaphone.fm/adchoices

During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light.But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors.In this episode, Neil Caskey from the NCGA recounts the tale of their beer war with Bud Light, Paul Gatza from the Brewers Association explains why big brewers are feeling the pinch and might resort to such infighting, and Kyle Brown helps break down the ultimate failures of "the Corn Syrup Offensive." Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

3. Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey from the National Corn Growers Association, Paul Gatza from the Brewers Association, and Kyle Brown

Bryan Roth

Melani Domingues

Adi Hastings

Episode #169 of The Insiders Roundtable! Recorded Live at the Co-Prosperity Sphere in Chicago.  Guests: Paul Gatza, Melani Domingues, Bryan Roth, Adi HastingsIntro and Outro music: Gorilla Meat by JoggerUYD4L!

Episode #169 of The Insiders Roundtable! Recorded Live at the Co-Prosperity Sphere in Chicago. Guests: Paul Gatza, Melani Domingues, Bryan Roth, Adi Hastings Intro and Outro music: Gorilla Meat by Jogger UYD4L!

Episode #169 Listen To Melani - Guests: Paul Gatza, Melani Domingues, Bryan Roth, Adi Hastings