Susie Lober's guest appearances

Susie Lober

Business of Architecture UK Podcast

Marketing In Times of Recovery

Luke Neve

Juliette Mitchell

Celeste Bolte

Tanisha Raffiuddin

Amos Goldreich

Nikita Morell

Chris Moore

Bob Borson

Enoch Sears

Joe Thompson

Ben Richards

John Andrews

Ray Brown

Rachel Bell

Mark Watts

OwlTail

This week, we speak with marketing consultant and co-editor at Cambridge Architecture, Susie Lober, as we pick her brains and get some of her 18 years of experience in developing and implementing successful marketing strategies for architects. Since 2014, she's been running LO Marketing, a specialist marketing agency and communication support for architects. Before that, she was the Communications Manager and an associate at Fosters' and Partners. For this interview, Susie brings a broad and deep perspective on the architecture industry. Listen as she shares a lot of insights into how marketing and comms work both from a larger practice perspective and, from her experience working at LO Marketing, with smaller practices. In this episode, you will discover  The obstacles architects face with their marketing The value of both outward-facing marketing and internal marketing How to best approach bid writing and make sure your message lands  THIS WEEK'S RESOURCES Discovery Call with Rion https://www.businessofarchitecture.co.uk/discoverycall Know more about Susie Lober and Lo Marketing https://lomarketing.co.uk/ Susie's LinkedIn https://www.linkedin.com/in/susie-lober

This week, we speak with marketing consultant and co-editor at Cambridge Architecture, Susie Lober, as we pick her brains and get some of her 18 years of experience in developing and implementing successful marketing strategies for architects. Since 2014, she's been running LO Marketing, a specialist marketing agency and communication support for architects. Before that, she was the Communications Manager and an associate at Fosters' and Partners. For this interview, Susie brings a broad and deep perspective on the architecture industry. Listen as she shares a lot of insights into how marketing and comms work both from a larger practice perspective and, from her experience working at LO Marketing, with smaller practices. In this episode, you will discover <ul> <li>The obstacles architects face with their marketing</li> <li>The value of both outward-facing marketing and internal marketing</li> <li>How to best approach bid writing and make sure your message lands</li> </ul> THIS WEEK'S RESOURCES Discovery Call with Rion <a href="https://www.businessofarchitecture.co.uk/discoverycall" rel="nofollow" target="_blank">https://www.businessofarchitecture.co.uk/discoverycall</a> Know more about Susie Lober and Lo Marketing <a href="https://lomarketing.co.uk/" rel="nofollow" target="_blank">https://lomarketing.co.uk/</a> Susie's LinkedIn <a href="https://www.linkedin.com/in/susie-lober" rel="nofollow" target="_blank">https://www.linkedin.com/in/susie-lober</a>

131: How to Market an Architecture Practice with Susie Lober

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.  It's an interesting fun chat that I really enjoyed and I hope you do too. Key takeawaysMarketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.Rate and review usPlease don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. ResourcesGraham Handley ArchitectsAbbas Marketing websiteLober MarketingRecorded on Friday 15 January 2021. 

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge.   It's an interesting fun chat that I really enjoyed and I hope you do too. Key takeaways<ul><li>Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. </li><li>Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.</li><li>Be yourself and do marketing that represents what's important to you (pancakes, books etc :).  It'll resonate with your clients too.</li></ul>Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources <a href="https://www.gharchitects.com/" rel="nofollow" target="_blank">Graham Handley Architects</a> <a href="https://www.abbasmarketing.com/" rel="nofollow" target="_blank">Abbas Marketing website </a><a href="https://lomarketing.co.uk/" rel="nofollow" target="_blank">Lober Marketing</a> Recorded on Friday 15 January 2021.

Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie Lober 