Tanisha Raffiuddin's guest appearances

Tanisha Raffiuddin

Business of Architecture UK Podcast

Marketing In Times of Recovery

Susie Lober

Amos Goldreich

Juliette Mitchell

Celeste Bolte

Nikita Morell

Luke Neve

Chris Moore

Bob Borson

Enoch Sears

Joe Thompson

Ben Richards

John Andrews

Ray Brown

Rachel Bell

Mark Watts

OwlTail

Today I have the pleasure of speaking with Tanisha Raffiuddin, the Founder and Creative Director of Concept Culture, a specialist branding and marketing agency for the built environment sector. Tanisha helps built environment organizations strategically grow their brand and business by tapping into the power of storytelling. As a trained architect, Tanisha has over 15 years of combined experience in architectural practice, at AJ100 firms, as a contributor at The Architects’ Journal, and as a communications consultant to sustainability organizations, including the Passivhaus Trust, Good Homes Alliance, and the Sustainable Development Foundation. She also assisted with the publication of London 2012 Sustainable Design: Delivering a Games Legacy. Tanisha’s work sits at the intersection of architecture, sustainability, and communications. Concept Culture was founded in 2019 out of a desire to combine her passion for architecture and storytelling with her expertise in creating engaging brands and visual content. Tanisha regularly speaks at industry events, including the London Festival of Architecture and the Festival of Place. She is also a committee member of Women in Architecture UK, which champion and celebrate the role of women in architecture; and a Creative Member of the LDN Collective, a multidisciplinary group of Built Environment experts and creatives. In today’s episode, we will be discussing:  What is a brand in an architectural practice? What are the benefits of the brand/ What does it solve? Why is it important? Brand strategy, vision framework, positioning statement, market strategy, and persona  The origin story, purpose story    To learn more about Tanisha visit here: LinkedIn: https://www.linkedin.com/in/tanishaa/?originalSubdomain=uk Website: https://www.conceptculture.co/ Twitter: @tanisha.rr Instagram: @tanisha.rr   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to my YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com     Carpe Diem!

Today I have the pleasure of speaking with Tanisha Raffiuddin, the Founder and Creative Director of Concept Culture, a specialist branding and marketing agency for the built environment sector. Tanisha helps built environment organizations strategically grow their brand and business by tapping into the power of storytelling. As a trained architect, Tanisha has over 15 years of combined experience in architectural practice, at AJ100 firms, as a contributor at The Architects’ Journal, and as a communications consultant to sustainability organizations, including the Passivhaus Trust, Good Homes Alliance, and the Sustainable Development Foundation. She also assisted with the publication of London 2012 Sustainable Design: Delivering a Games Legacy. Tanisha’s work sits at the intersection of architecture, sustainability, and communications. Concept Culture was founded in 2019 out of a desire to combine her passion for architecture and storytelling with her expertise in creating engaging brands and visual content. Tanisha regularly speaks at industry events, including the London Festival of Architecture and the Festival of Place. She is also a committee member of Women in Architecture UK, which champion and celebrate the role of women in architecture; and a Creative Member of the LDN Collective, a multidisciplinary group of Built Environment experts and creatives. In today’s episode, we will be discussing: <ul> <li>What is a brand in an architectural practice? What are the benefits of the brand/ What does it solve? Why is it important?</li> <li>Brand strategy, vision framework, positioning statement, market strategy, and persona </li> <li>The origin story, purpose story</li> </ul> To learn more about Tanisha visit here: LinkedIn: <a href="https://www.linkedin.com/in/tanishaa/?originalSubdomain=uk" rel="nofollow" target="_blank">https://www.linkedin.com/in/tanishaa/?originalSubdomain=uk</a> Website: <a href="https://www.conceptculture.co/" rel="nofollow" target="_blank">https://www.conceptculture.co/</a> Twitter: @tanisha.rr Instagram: @tanisha.rr ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at <a href="http://SmartPracticeMethod.com/" rel="nofollow" target="_blank">http://SmartPracticeMethod.com/</a> ► If you want to speak directly to our advisors, book a call at <a href="https://www.businessofarchitecture.com/call" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/call</a> ► Subscribe to my YouTube Channel for updates: <a href="https://www.youtube.com/c/BusinessofArchitecture" rel="nofollow" target="_blank">https://www.youtube.com/c/BusinessofArchitecture</a> * For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: <a href="https://www.facebook.com/groups/businessofarchitecture" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessofarchitecture</a> Instagram: <a href="https://www.instagram.com/enoch.sears/" rel="nofollow" target="_blank">https://www.instagram.com/enoch.sears/</a> Website: <a href="https://www.businessofarchitecture.com/" rel="nofollow" target="_blank">https://www.businessofarchitecture.com/</a> Twitter: <a href="https://twitter.com/BusinessofArch" rel="nofollow" target="_blank">https://twitter.com/BusinessofArch</a> Podcast: <a href="http://www.businessofarchitecture.com/podcast" rel="nofollow" target="_blank">http://www.businessofarchitecture.com/podcast</a> iTunes: <a href="https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926</a> Android Podcast Feed: <a href="http://feeds.feedburner.com/BusinessofArchitecture-podcast" rel="nofollow" target="_blank">http://feeds.feedburner.com/BusinessofArchitecture-podcast</a> Google Podcasts: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz</a> * Access the FREE Architecture Firm Profit Map video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Download the FREE Architecture Firm Marketing Process Flowchart video here: <a href="http://freearchitectgift.com" rel="nofollow" target="_blank">http://freearchitectgift.com</a> Carpe Diem!

190: The Importance of Creating a Brand with Tanisha Raffiuddin

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives  00:04:02: Luke's three steps  00:07:49: Tanisha's MO  00:10:37: Clients' benefits from employing a collective  00:13:31: Downsides to collectives  00:17:17: Collective success stories  00:22:42: How to appoint a collective 00:27:24: Be prepared to receive honest feedback  00:35:39: Final thoughtsMarketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news  Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.  ResourcesAbbas Marketing  Comms Crits LDN Collective Concept Culture Neve.agency

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to collectives 00:17:17: Collective success stories 00:22:42: How to appoint a collective 00:27:24: Be prepared to receive honest feedback 00:35:39: Final thoughtsMarketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out <a href="https://www.abbasmarketing.com/mitc-podcast/ep31-marketing-consultants-freelancers" rel="nofollow" target="_blank">episode 1 here </a>-  group/online programmes and <a href="https://www.abbasmarketing.com/mitc-podcast/ep30-marketing-group-online-programmes" rel="nofollow" target="_blank">episode 2 here</a> - consultants/independents. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my <a href="https://www.abbasmarketing.com/email-list" rel="nofollow" target="_blank">monthly roundup </a>here for the latest built environment marketing news Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. Resources <a href="https://www.abbasmarketing.com/" rel="nofollow" target="_blank">Abbas Marketing</a> <a href="https://commscrits.com/" rel="nofollow" target="_blank">Comms Crits</a> <a href="https://ldn-collective.com/" rel="nofollow" target="_blank">LDN Collective</a> <a href="https://www.conceptculture.co/" rel="nofollow" target="_blank">Concept Culture</a> <a href="https://neve.agency/" rel="nofollow" target="_blank">Neve.agency</a>

Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

A career in architecture doesn't just mean being an architect designing buildings. The industry is wonderfully rich with many different opportunities available in related sectors and disciplines. This week I speak with Tanisha Raffiuddin about her fascinating career path from architecture student to looking for work during the recession to becoming a communications consultant then re-entering traditional world of architecture as an architectural designer to now being the creative director of Concept Culture - a creative agency that helps built environment organisations strategically grow their brand and business. Tanisha has over a decade of combined experience in architectural practice at AJ100 firms, as a contributor at The Architects’ Journal, and a communications consultant at the Passivhaus Trust and the Sustainable Development Foundation. Becoming an architect in practice who designs buildings is just one way of utilising architectural expertise and education, there is a whole world of alternative paths, careers, entrepreneurial ventures and opportunities that now exist and are growing, I hope Tanisha's story inspires and excites those of you who are feeling the itch to follow your adventure. In this episode you will learn: - How Tanisha found work during a recession - Why building a personal brand is crucial to developing your career - How to evolve a career in architecture that is authentic to you This week's resources: https://www.businessofarchitecture.co.uk/discoverycall Concept Culture: https://www.conceptculture.co

A career in architecture doesn't just mean being an architect designing buildings. The industry is wonderfully rich with many different opportunities available in related sectors and disciplines. This week I speak with Tanisha Raffiuddin about her fascinating career path from architecture student to looking for work during the recession to becoming a communications consultant then re-entering traditional world of architecture as an architectural designer to now being the creative director of Concept Culture - a creative agency that helps built environment organisations strategically grow their brand and business. Tanisha has over a decade of combined experience in architectural practice at AJ100 firms, as a contributor at The Architects’ Journal, and a communications consultant at the Passivhaus Trust and the Sustainable Development Foundation. Becoming an architect in practice who designs buildings is just one way of utilising architectural expertise and education, there is a whole world of alternative paths, careers, entrepreneurial ventures and opportunities that now exist and are growing, I hope Tanisha's story inspires and excites those of you who are feeling the itch to follow your adventure. In this episode you will learn: - How Tanisha found work during a recession - Why building a personal brand is crucial to developing your career - How to evolve a career in architecture that is authentic to you This week's resources: <a href="https://www.businessofarchitecture.co.uk/discoverycall" rel="nofollow" target="_blank">https://www.businessofarchitecture.co.uk/discoverycall</a> Concept Culture: <a href="https://www.conceptculture.co" rel="nofollow" target="_blank">https://www.conceptculture.co</a>