Sandrine Zerbib's guest appearances

Sandrine Zerbib

China Business Cast

Luxurynsight X FashionNetwork

Sesame Asie

Les Masterclasses de l'Excellence Commerciale by Incenteev 

Bruno Bensaid

Robyn Shulman

James Stewart

Laurent Dubois

Josh Steimle

Anthony Metivier

Elliott Zaagman

Greg Nance

Emily Cheung

Matt Brennan

John Artman

Elijah Whaley

Stephane Monsallier

Benjamin Joffe

Rebecca Fannin

OwlTail

Vous voulez percer les mystères de Huawei, Alibaba et Xiaomi, ces géants mondiaux qui ont émergé en seulement vingt ans ?Plongez dans l'univers fascinant des entrepreneurs chinois qui ont révolutionné leur pays grâce à leurs méthodes uniques. Sandrine Zerbib, créatrice et PDG d'Adidas Chine, a observé de près l'évolution de ces entreprises et vous décrypte les stratégies des plus grands leaders.Rejoignez Sandrine dans une exploration des valeurs et des pratiques des entreprises les plus prospères. Vous y découvrirez toutes les tactiques essentielles pour devenir les leaders de demain.Inscrivez-vous dès maintenant aux prochaines Masterclasses de l'Excellence Commerciale ici :https://www.incenteev.com/#masterclasseLe replay vidéo disponible sur Youtube :https://youtu.be/ydpkpMGUwIEVous avez aimé cette vidéo ? N'hésitez pas à nous suivre sur LinkedIn :https://www.linkedin.com/company/incenteev/ Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Vous voulez percer les mystères de Huawei, Alibaba et Xiaomi, ces géants mondiaux qui ont émergé en seulement vingt ans ?Plongez dans l'univers fascinant des entrepreneurs chinois qui ont révolutionné leur pays grâce à leurs méthodes uniques. Sandrine Zerbib, créatrice et PDG d'Adidas Chine, a observé de près l'évolution de ces entreprises et vous décrypte les stratégies des plus grands leaders.Rejoignez Sandrine dans une exploration des valeurs et des pratiques des entreprises les plus prospères. Vous y découvrirez toutes les tactiques essentielles pour devenir les leaders de demain.Inscrivez-vous dès maintenant aux prochaines Masterclasses de l'Excellence Commerciale ici :<a href="https://www.incenteev.com/#masterclasse" rel="noopener noreferrer nofollow" target="_blank">https://www.incenteev.com/#masterclasse</a>Le replay vidéo disponible sur Youtube :<a href="https://youtu.be/ydpkpMGUwIE" rel="noopener noreferrer nofollow" target="_blank">https://youtu.be/ydpkpMGUwIE</a>Vous avez aimé cette vidéo ? N'hésitez pas à nous suivre sur LinkedIn :<a href="https://www.linkedin.com/company/incenteev/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/incenteev/</a> Hébergé par Acast. Visitez <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> pour plus d'informations.

Sandrine Zerbib - Décrytez les secrets des Leaders Chinois 

Bio Sandrine ZerbibOver 25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.Sandrine Zerbib founded and is currently running a Shanghai based and China focused brand management and digital agency specialized in digital brand strategy, e-commerce operations and 360 marketing – from performance marketing to community management and event digitalization. Most Full Jet clients are international fashion, lifestyle and sports labels, such as G-Star, Dr. Martens, Lacoste, TOMS, Brooks Running, Skechers, UGG, DeBeers and many others (www.fulljet.com.cn). Early this year, Full Jet was acquired by Baozun, the undisputed e-commerce service provider in China.In addition, she is currently a member of the Advisory Board of Pictet Premium Brands Fund, as well as a director of the board of Allure Systems – a start-up providing fashion companies with a solution for virtualized apparel enabling virtual try-on.She was previously a director of the board of Esprit Holdings Ltd., a director of the China board of Infront Sports &amp; Media, the non-executive Chairman of the Board of Lacoste China and CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange and specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.Until mid-2007, Sandrine Zerbib was the President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position.Under Sandrine’s leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand by 2008. With a network of close to 4,000 adidas brand stores across approx 500 cities when Sandrine left adidas, adidas was already achieving about USD 1 billion in net sales, making China the second largest market for adidas outside the United States.Underpinning these achievements was a fully controlled distribution system and a constant effort to build a distinctive and inspirational brand for China’s young, dynamic and energetic consumers.One of adidas Greater China’s most outstanding milestones has been securing the partnership rights to the Beijing 2008 Olympic Games. The partnership was a platform for ongoing engagement with Chinese consumers and a true point of differentiation that proved adidas commitment to the development of sports in China.While guiding adidas to success in China, Sandrine managed to make and maintain adidas Greater China the most profitable subsidiary of the adidas Group, and in the process built a tightly knit team of about 1000 staff united by their impossible is nothing attitude.Last, Sandrine successfully led the integration of Reebok in the adidas group in China and pioneered a new approach to adidas Group organization by achieving the highest level of integration of Taylor Made (Golf) in the adidas Group.Before her involvement in China, Sandrine was head of acquisition financing at a banking subsidiary of the AGF Group, where one of the most important transactions she led was the sale of adidas by the Dassler family to its new shareholders. Episode content:Sandrine led Adidas China for 13 years starting from 1994. She knows every detail on the Sports Industry and in the past years expanded this knowledge to a wide scope of consumer brands. Sandrine shares the 3 factors that made Adidas China succeed. Also later in the interview she will share why some brands succeed and other fail.The early days of Sandrine's China career at Adidas. And differences between now and then on reaching consumers3 success factors of Adidas China to go from 0 into a billion USD companyWhy most foreign brands are using a TP for their E-commerce businessWhy her company Full Jet merged with BaozunWhy some brands fail and some succeedShould you have China expertise in local market or at head office overseasTo go international as a Chinese company what culture is neededWhat are the main differences comparing Western platforms versus Chinese platformsWill there be ONE global Ecommerce EcosystemHow the consumer experience is leading online shopping in ChinaThe book Sandrine is writing about Chinese businesses, leadership and entrepreneurshipHow to handle uncertainty, thrive in chaos and face digitalizationWhat is next for Sandrine Episode Mentions:Find Sandrine Zerbib on LinkedinTheir website is http://www.fulljet.com.cnBATX = Baidu, Alibaba, Tencent, XiaomiGAFA = Google, Amazon, Facebook, Apple Download and SubscribeDownload this episode right click and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription optionsAdd Jons ('jslemmer'), Lina ('Lina-Litao') or Simon ('sraadt') on WeChat to join China Business Cast WeChat groupFind your host Jons on LinkedIN, Simon on LinkedIN and Lina on LinkedINJoin China Business Cast WeChat group

Bio Sandrine ZerbibOver 25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.Sandrine Zerbib founded and is currently running a Shanghai based and China focused brand management and digital agency specialized in digital brand strategy, e-commerce operations and 360 marketing – from performance marketing to community management and event digitalization. Most Full Jet clients are international fashion, lifestyle and sports labels, such as G-Star, Dr. Martens, Lacoste, TOMS, Brooks Running, Skechers, UGG, DeBeers and many others (<a href="http://www.fulljet.com.cn" rel="nofollow" target="_blank">www.fulljet.com.cn</a>). Early this year, Full Jet was acquired by Baozun, the undisputed e-commerce service provider in China.In addition, she is currently a member of the Advisory Board of Pictet Premium Brands Fund, as well as a director of the board of Allure Systems – a start-up providing fashion companies with a solution for virtualized apparel enabling virtual try-on.She was previously a director of the board of Esprit Holdings Ltd., a director of the China board of Infront Sports &amp; Media, the non-executive Chairman of the Board of Lacoste China and CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange and specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.Until mid-2007, Sandrine Zerbib was the President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position.Under Sandrine’s leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand by 2008. With a network of close to 4,000 adidas brand stores across approx 500 cities when Sandrine left adidas, adidas was already achieving about USD 1 billion in net sales, making China the second largest market for adidas outside the United States.Underpinning these achievements was a fully controlled distribution system and a constant effort to build a distinctive and inspirational brand for China’s young, dynamic and energetic consumers.One of adidas Greater China’s most outstanding milestones has been securing the partnership rights to the Beijing 2008 Olympic Games. The partnership was a platform for ongoing engagement with Chinese consumers and a true point of differentiation that proved adidas commitment to the development of sports in China.While guiding adidas to success in China, Sandrine managed to make and maintain adidas Greater China the most profitable subsidiary of the adidas Group, and in the process built a tightly knit team of about 1000 staff united by their impossible is nothing attitude.Last, Sandrine successfully led the integration of Reebok in the adidas group in China and pioneered a new approach to adidas Group organization by achieving the highest level of integration of Taylor Made (Golf) in the adidas Group.Before her involvement in China, Sandrine was head of acquisition financing at a banking subsidiary of the AGF Group, where one of the most important transactions she led was the sale of adidas by the Dassler family to its new shareholders. Episode content:Sandrine led Adidas China for 13 years starting from 1994. She knows every detail on the Sports Industry and in the past years expanded this knowledge to a wide scope of consumer brands. Sandrine shares the 3 factors that made Adidas China succeed. Also later in the interview she will share why some brands succeed and other fail.<ul><li>The early days of Sandrine's China career at Adidas. And differences between now and then on reaching consumers</li><li>3 success factors of Adidas China to go from 0 into a billion USD company</li><li>Why most foreign brands are using a TP for their E-commerce business</li><li>Why her company Full Jet merged with Baozun</li><li>Why some brands fail and some succeed</li><li>Should you have China expertise in local market or at head office overseas</li><li>To go international as a Chinese company what culture is needed</li><li>What are the main differences comparing Western platforms versus Chinese platforms</li><li>Will there be ONE global Ecommerce Ecosystem</li><li>How the consumer experience is leading online shopping in China</li><li>The book Sandrine is writing about Chinese businesses, leadership and entrepreneurship</li><li>How to handle uncertainty, thrive in chaos and face digitalization</li><li>What is next for Sandrine</li></ul> Episode Mentions:<ul><li>Find Sandrine Zerbib on <a href="https://www.linkedin.com/in/sandrine-zerbib/" rel="nofollow" target="_blank">Linkedin</a></li><li>Their website is <a href="http://www.fulljet.com.cn" rel="nofollow" target="_blank">http://www.fulljet.com.cn</a></li><li>BATX = Baidu, Alibaba, Tencent, Xiaomi</li><li>GAFA = Google, Amazon, Facebook, Apple</li></ul> Download and Subscribe<ul><li><a href="https://china-business-cast-62d2e74f.simplecast.com/episodes/ep-116-the-china-dream-with-fionn-wright" rel="nofollow" target="_blank">Download this episode</a> right click and choose "save as"</li><li>Subscribe to <a href="https://itunes.apple.com/ca/podcast/china-business-cast/id677220250" rel="nofollow" target="_blank">China Business Cast on iTunes</a></li><li>Or check out the full list on <a href="http://www.chinabusinesscast.com/subscribe-to-china-business-cast" rel="nofollow" target="_blank">subscription options</a></li><li>Add Jons ('jslemmer'), Lina ('Lina-Litao') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group</li><li>Find your host Jons on <a href="https://www.linkedin.com/in/jonsslemmer/" rel="nofollow" target="_blank">LinkedIN, </a>Simon on <a href="https://www.linkedin.com/in/simon-de-raadt-西蒙）-56b0048/" rel="nofollow" target="_blank">LinkedIN </a>and Lina on <a href="https://www.linkedin.com/in/linabartuseviciute/" rel="nofollow" target="_blank">LinkedIN</a></li><li>Join <a href="http://www.chinabusinesscast.com/wechat" rel="nofollow" target="_blank">China Business Cast WeChat group</a></li></ul>

Ep. 119: Thriving in China's Eommerce Ecosystem with Sandrine Zerbib

La Chine demande flexibilité sur le court terme et vision sur le long terme Ouvrir 4000 magasins Adidas en Chine pour Robert Louis-Dreyfus, monter Fulljet et se faire racheter par Baozun   Si vous aimez ce podcast, merci de le rendre possible en le supportant sur Patreon   - Principaux sujets abordés dans cet épisode: Arriver en Chine en 1994 Démarrer Adidas en Chine: un head hunter n’aurait même pas lu mon CV La Chine demande resistance et ténacité A l’époque 1 paire d’Adidas = 1 mois de salaire Le consommateur chinois avait peu de moyens mais voulait les meilleurs produits  Adapter la Stratégie Adidas à la Chine, ancrer dans le sport vs lifestyle, football vs basketball  Comment développer un réseau de 4000 magasins, mettre en place une "machine" qui puisse scaler  Après avoir fait tous ces efforts pour comprendre la Chine, vouloir profiter de son essor  Après 15 ans chez Adidas, passer à son compte, monter Full Jett   Décider de devenir TP (TMALL Partner), aider des marques étrangères a s’implanter en Chine  Online, Offline, laisser de côté le online avant d’y revenir par l’omnicanal  Etre un TP avec un positionnement différent, venir du monde des marques  Les plateformes e-commerce chinoises sont des ecosystèmes complexes  Développement du shopping ludique / entertainment à l’image du shopping mall américains  Omnicanal, complexité de la gestion des stocks et du suivi des clients à travers les canaux  Rachat par Baozun, Vincent Qiu, complémentarité avec Full Jet, avenir dans le premium et le luxe  Comment les marques étrangères peuvent relever le défi qu’est le marché chinois  Sortir du lot parmi les 150K marques présentent sur TMALL  Le luxe en Chine, essor pendant le covid, le consommateur chinois et son évolution  - Autres épisodes cités: Fabien @ monbento, Tmall, PME Jean-Baptiste @ Splio, le consommateur chinois  - Liens:  Full Jet Baozun  -Profil de Sandrine  Si ce podcast vous plaît, donnez-moi un coup de pouce, partagez votre épisode préféré à 3 de vos amis! merci ! : ) Chaque épisode représente des heures de travail, envie de me payer un café ?  Liste des précèdents épisodes Sesame Asie par Raphael Seghier 

La Chine demande flexibilité sur le court terme et vision sur le long terme Ouvrir 4000 magasins Adidas en Chine pour Robert Louis-Dreyfus, monter Fulljet et se faire racheter par Baozun  Si vous aimez ce podcast, merci de le rendre possible en le supportant sur <a href="https://www.patreon.com/sesameasie" rel="nofollow" target="_blank">Patreon</a> <ul><li> - Principaux sujets abordés dans cet épisode: Arriver en Chine en 1994</li> <li>Démarrer Adidas en Chine: un head hunter n’aurait même pas lu mon CV</li> <li>La Chine demande resistance et ténacité</li> <li>A l’époque 1 paire d’Adidas = 1 mois de salaire</li> <li>Le consommateur chinois avait peu de moyens mais voulait les meilleurs produits </li> <li>Adapter la Stratégie Adidas à la Chine, ancrer dans le sport vs lifestyle, football vs basketball </li> <li>Comment développer un réseau de 4000 magasins, mettre en place une "machine" qui puisse scaler </li> <li>Après avoir fait tous ces efforts pour comprendre la Chine, vouloir profiter de son essor </li> <li>Après 15 ans chez Adidas, passer à son compte, monter Full Jett  </li> <li>Décider de devenir TP (TMALL Partner), aider des marques étrangères a s’implanter en Chine </li> <li>Online, Offline, laisser de côté le online avant d’y revenir par l’omnicanal </li> <li>Etre un TP avec un positionnement différent, venir du monde des marques </li> <li>Les plateformes e-commerce chinoises sont des ecosystèmes complexes </li> <li>Développement du shopping ludique / entertainment à l’image du shopping mall américains </li> <li>Omnicanal, complexité de la gestion des stocks et du suivi des clients à travers les canaux </li> <li>Rachat par Baozun, Vincent Qiu, complémentarité avec Full Jet, avenir dans le premium et le luxe </li> <li>Comment les marques étrangères peuvent relever le défi qu’est le marché chinois </li> <li>Sortir du lot parmi les 150K marques présentent sur TMALL </li> <li>Le luxe en Chine, essor pendant le covid, le consommateur chinois et son évolution</li> </ul> - Autres épisodes cités: <ul><li><a href="https://smartlink.ausha.co/sesame-asie/3-fabien-marret-chairman-at-monbento-demarrer-a-clermont-ferrand-et-percer-sur-tmall" rel="nofollow" target="_blank">Fabien</a> @ monbento, Tmall, PME</li> <li><a href="https://smartlink.ausha.co/sesame-asie/17-chine-retail-digital-adaptation-jean-baptiste-le-blan-gm-apac-at-splio" rel="nofollow" target="_blank">Jean-Baptiste</a> @ Splio, le consommateur chinois</li> </ul> - Liens:  <ul><li><a href="http://www.fulljet.com.cn/" rel="nofollow" target="_blank">Full Jet</a></li> <li><a href="https://www.baozun.com/" rel="nofollow" target="_blank">Baozun</a></li> </ul> -Profil de <a href="https://www.linkedin.com/in/sandrine-zerbib/" rel="nofollow" target="_blank">Sandrine</a> Si ce podcast vous plaît, donnez-moi un coup de pouce, partagez votre épisode préféré à 3 de vos amis! merci ! : ) Chaque épisode représente des heures de travail, envie de me payer un <a href="https://www.patreon.com/sesameasie" rel="nofollow" target="_blank">café</a> ?  Liste des <a href="https://www.sesameasie.com/episodes" rel="nofollow" target="_blank">précèdents épisodes</a> Sesame Asie par <a href="https://www.linkedin.com/in/raphaelseghier/" rel="nofollow" target="_blank">Raphael Seghier</a>

#36 Shanghai: Sandrine Zerbib [Full Jet] Ouvrir 4000 magasins Adidas en Chine, Rachat Full Jet rachat par Baozun