Marco Scabioli's guest appearances

Marco Scabioli

Business of Apps

Emily Tate

David Barnard

Jason Smith

Jimmy Davis

Luke Taylor

Ritam Gandhi

Sacha Lazimi

Paul Barnes

Geoff Cook

Gessica Bicego

Ryan Thorpe

Win Mobile

David Bell

George Sharpe

Anh Nguyen

OwlTail

Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app. In this episode, we talk with Marco about how to retain app users using geo-localized ads.Today’s Topics Include:💡 What are hyper-localized ad campaigns? 🇬🇧 A smart strategy to localize paid and non-paid ads 💪 Retention Rate: Rely on data and customized communication through the customer journey 💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns 💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback 🤝 Media Buying: Streamline the process by screening partners/networks and creating backlog Links and Resources:Marco Scabioli on LinkedIn FlixBus Business Of Apps – connecting the app industryQuotes by Marco Scabioli:“Our aim is, actually, change the way most people travel.” “I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.” “Hyper-localized ads are a solution that we came up with to match the right products with the right people.” “Learn how different campaigns react to different spending budgets.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app. In this episode, we talk with Marco about how to retain app users using geo-localized ads.Today’s Topics Include: 💡 What are hyper-localized ad campaigns? 🇬🇧 A smart strategy to localize paid and non-paid ads 💪 Retention Rate: Rely on data and customized communication through the customer journey 💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns 💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback 🤝 Media Buying: Streamline the process by screening partners/networks and creating backlog Links and Resources: <ul><li><a href="https://it.linkedin.com/in/marco-scabioli-a32b70106/en" rel="nofollow" target="_blank">Marco Scabioli on LinkedIn</a></li> <li><a href="https://www.flixbus.com/" rel="nofollow" target="_blank">FlixBus</a></li> <li><a href="https://www.businessofapps.com/" rel="nofollow" target="_blank">Business Of Apps – connecting the app industry</a></li></ul>Quotes by Marco Scabioli: “Our aim is, actually, change the way most people travel.” “I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.” “Hyper-localized ads are a solution that we came up with to match the right products with the right people.” “Learn how different campaigns react to different spending budgets.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="nofollow" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="nofollow" target="_blank">YouTube</a>

#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

FlixBus

Today the very next goal on every app marketer's agenda, after acquiring app users, - to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app. In this episode we talk with Marco about how to retain app users using geo-localized ads. Today’s Topics Include: 💡 What are hyper-localized ad campaigns? 🇬🇧 A smart strategy to localize paid and non-paid ads 💪 Retention Rate: Rely on data and customized communication through customer journey 💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns 💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback 🤝 Media Buying: Streamline process by screening partners/networks and creating backlog  Links and Resources:  Marco Scabioli on LinkedIn FlixBus Business Of Apps - connecting the app industry  Quotes by Marco Scabioli: “Our aim is, actually, change the way most people travel.” “I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.” “Hyper-localized ads are a solution that we came up with to match the right products with the right people.” “Learn how different campaigns react to different spending budgets.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today the very next goal on every app marketer's agenda, after acquiring app users, - to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app. In this episode we talk with Marco about how to retain app users using geo-localized ads. <h2>Today’s Topics Include:</h2> 💡 What are hyper-localized ad campaigns? 🇬🇧 A smart strategy to localize paid and non-paid ads 💪 Retention Rate: Rely on data and customized communication through customer journey 💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns 💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback 🤝 Media Buying: Streamline process by screening partners/networks and creating backlog  <h2>Links and Resources:</h2> <ul> <li><a href="https://it.linkedin.com/in/marco-scabioli-a32b70106/en" rel="noopener noreferrer nofollow external" target="_blank">Marco Scabioli on LinkedIn</a></li> <li><a href="https://www.flixbus.com/" rel="noopener noreferrer nofollow external" target="_blank">FlixBus</a></li> <li><a href="https://www.businessofapps.com" rel="noopener nofollow" target="_blank">Business Of Apps - connecting the app industry</a></li> </ul> <h2>Quotes by Marco Scabioli:</h2> “Our aim is, actually, change the way most people travel.” “I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.” “Hyper-localized ads are a solution that we came up with to match the right products with the right people.” “Learn how different campaigns react to different spending budgets.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="noopener nofollow external" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="noopener nofollow external" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="noopener nofollow external" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="noopener nofollow external" target="_blank">YouTube</a>