George Sharpe's guest appearances

George Sharpe

SpyCast

YPE Podcast

Business of Apps

Michelle Obama

Brad Meltzer

Michele Rigby Assad

Jack Barsky

Chuck Todd

Shane Harris

Sean Parnell

Greg Miller

Stanley McChrystal

James Gordon

Jon Ronson

Daniel Silva

Jack Bryan

Emily Tate

John Brennan

OwlTail

Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn't stop there - app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In this episode we decided to take a holistic view on what is app marketing and its components and dissect the Full Funnel Marketing concept. To do that we invited George Sharpe, ex-Apple's Senior Marketing Manager for Apple Music &amp; App Store, founder of Favoured, a marketing, content and branding agency based in London, UK. The Marketing Funnel Source: TrackMaven Today’s Topics Include: 🔻What is full-funnel marketing? 👩‍🏫 Education and Awareness: what are people doing in your app? ☝️ Investors and Active Users: infrastructure for retention, churn, growth, and acquisition 👉 Performance Marketing: test channels to optimize creative, content, and calls to action 💰 Tools and channels to generate revenue: what's working today ☝️ Common mistakes in app marketing 📈 Effective Ways: Growth-hacking mindset and more testing Links and Resources:  George Sharpe on LinkedIn Favoured Business Of Apps - connecting the app industry  Quotes by George Sharpe: “Full-funnel marketing, to me, means marketing beyond the app install.” “An app install is the equivalent of a Website visit. That’s all it is.” “It’s a massive challenge to then try and retune the mindset of app founders or head of marketing.” “Companies should test more. Make sure you understand that there are different types of people that are willing to part with their cash in different types of ways.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn't stop there - app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In this episode we decided to take a holistic view on what is app marketing and its components and dissect the Full Funnel Marketing concept. To do that we invited George Sharpe, ex-Apple's Senior Marketing Manager for Apple Music &amp; App Store, founder of <a href="https://www.businessofapps.com/marketplace/favoured/" rel="noopener noreferrer nofollow" target="_blank">Favoured</a>, a marketing, content and branding agency based in London, UK. The Marketing Funnel Source: TrackMaven <h2>Today’s Topics Include:</h2> 🔻What is full-funnel marketing? 👩‍🏫 Education and Awareness: what are people doing in your app? ☝️ Investors and Active Users: infrastructure for retention, churn, growth, and acquisition 👉 Performance Marketing: test channels to optimize creative, content, and calls to action 💰 Tools and channels to generate revenue: what's working today ☝️ Common mistakes in app marketing 📈 Effective Ways: Growth-hacking mindset and more testing <h2>Links and Resources:</h2> <ul> <li><a href="https://uk.linkedin.com/in/georgesharpe" rel="noopener noreferrer nofollow external" target="_blank">George Sharpe on LinkedIn</a></li> <li><a href="https://favoured.co.uk/" rel="noopener noreferrer nofollow external" target="_blank">Favoured</a></li> <li><a href="https://www.businessofapps.com" rel="noopener nofollow" target="_blank">Business Of Apps - connecting the app industry</a></li> </ul> <h2>Quotes by George Sharpe:</h2> “Full-funnel marketing, to me, means marketing beyond the app install.” “An app install is the equivalent of a Website visit. That’s all it is.” “It’s a massive challenge to then try and retune the mindset of app founders or head of marketing.” “Companies should test more. Make sure you understand that there are different types of people that are willing to part with their cash in different types of ways.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="noopener nofollow external" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="noopener nofollow external" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="noopener nofollow external" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="noopener nofollow external" target="_blank">YouTube</a>

#18: Full Funnel App Marketing with George Sharpe, founder of Favoured

Episode 004 featuring George Sharpe, Investment Manager at Merrion Oil &amp; Gas (https://merrion.bz/)George was a wealth of knowledge and fascinating to talk to. We loved his perspective shaped by a career of investments - some good, some not so good. We discussed:	• George's background in the industry	• History of Merrion Oil &amp; Gas	• Morrow gas well purchased in a Clearing House auction which eventually turned $360,000 into $10,000,000	• The outreach and advocacy George has done for the energy industry		○ George has made a series of educational videos, and we discuss this one briefly: Climate Change and Our Energy Future	• Engaging people about energy without losing them on politics	• Lithium math: how much lithium will we need for 2 million electric vehicles vs. how much is available? 	• Benefits of oil and gas to the United States	• ET-Braddock project - providing gas directly from Marcellus wells for a steel mill to use as a heat source		○ Payment in minerals and golf courses is often more lucrative than cash	• George's Lessons for Young Professionals:		1. Exploration is for the other guys. Come in later and do the development drilling.		2. When on a winning streak, don't feel like you have to keep investing. 		3. Be careful about going into debt.		4. As a professional in the industry, stay flexible, and be able to do as many jobs as you can.George Sharpe's LinkedIn profile can be found here: https://www.linkedin.com/in/george-sharpe-89385713/George's email: gsharpe@merrion.bzMark Hinaman's LinkedIn profile can be found here: https://www.linkedin.com/in/markhinaman/Mark's email: mark.hinaman@gmail.comJake Adamson's LinkedIn profile can be found here: https://www.linkedin.com/in/jacob-adamson-ei-git-a3bba4103/Jake's email: jadamson@ruleengineering.comEllen Scott's LinkedIn profile can be found here: https://www.linkedin.com/in/ellen-scott/

Episode 004 featuring George Sharpe, Investment Manager at Merrion Oil &amp; Gas (<a href="https://merrion.bz/" rel="nofollow" target="_blank">https://merrion.bz/</a>) George was a wealth of knowledge and fascinating to talk to. We loved his perspective shaped by a career of investments - some good, some not so good. We discussed: 	• George's background in the industry 	• History of Merrion Oil &amp; Gas 	• Morrow gas well purchased in a Clearing House auction which eventually turned $360,000 into $10,000,000 	• The outreach and advocacy George has done for the energy industry 		○ George has made a series of educational videos, and we discuss this one briefly: Climate Change and Our Energy Future 	• Engaging people about energy without losing them on politics 	• Lithium math: how much lithium will we need for 2 million electric vehicles vs. how much is available? 	• Benefits of oil and gas to the United States 	• ET-Braddock project - providing gas directly from Marcellus wells for a steel mill to use as a heat source 		○ Payment in minerals and golf courses is often more lucrative than cash 	• George's Lessons for Young Professionals: 		1. Exploration is for the other guys. Come in later and do the development drilling. 		2. When on a winning streak, don't feel like you have to keep investing. 		3. Be careful about going into debt. 		4. As a professional in the industry, stay flexible, and be able to do as many jobs as you can. George Sharpe's LinkedIn profile can be found here: <a href="https://www.linkedin.com/in/george-sharpe-89385713/" rel="nofollow" target="_blank">https://www.linkedin.com/in/george-sharpe-89385713/</a> George's email: gsharpe@merrion.bz Mark Hinaman's LinkedIn profile can be found here: <a href="https://www.linkedin.com/in/markhinaman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markhinaman/</a> Mark's email: mark.hinaman@gmail.com Jake Adamson's LinkedIn profile can be found here: <a href="https://www.linkedin.com/in/jacob-adamson-ei-git-a3bba4103/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jacob-adamson-ei-git-a3bba4103/</a> Jake's email: jadamson@ruleengineering.com Ellen Scott's LinkedIn profile can be found here: <a href="https://www.linkedin.com/in/ellen-scott/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ellen-scott/</a>

George Sharpe - Investment Manager at Merrion Oil and Gas

Peter Tsouras

SPY Historian Vince Houghton sat down with former military intelligence officer and prolific author Peter Tsouras to discuss the role of George Sharpe and the Bureau of Military Information in helping the Union win the Civil War

SPY Historian Vince Houghton sat down with former military intelligence officer and prolific author Peter Tsouras to discuss the role of George Sharpe and the Bureau of Military Information in helping the Union win the Civil War

George Sharpe and the BMI: A Conversation with Peter Tsouras