Pieter-Paul von Weiler's guest appearances

Pieter-Paul von Weiler

Marketing Meetup Podcast

Inspiring Futures 

The Brief Bros.

Chris Smith

Rory Sutherland

Bryony Thomas

Jay Acunzo

Rand Fishkin

Hannah Anderson

Oscar Trimboli

Carrie Rose

Rachel Jones

Rob Lawrence

Chris Williams

Alex Cooper

Sarah Roberts

Dave Collins

Matt Davies

OwlTail

Approximately US$80 billion in marketing spend is wasted each year due to poor briefs. That's one-third of the marketing spend in the US. The BetterBriefs Project surveyed marketers and creative agencies in the US, UK, and Australia and uncovered frightening gaps between what marketers think about their briefs to agencies, and what agencies think about those briefs. Henry Gomez and Howard Ibach talk to Matt and Pieter-Paul about their findings, why this news is important and what can be done to improve briefs. Download the free report.

Approximately US$80 billion in marketing spend is wasted each year due to poor briefs. That's one-third of the marketing spend in the US. The <a href="http://betterbriefs.com" rel="nofollow" target="_blank">BetterBriefs</a> Project surveyed marketers and creative agencies in the US, UK, and Australia and uncovered frightening gaps between what marketers think about their briefs to agencies, and what agencies think about those briefs. <a href="http://henrylouisgomez.com" rel="nofollow" target="_blank">Henry Gomez</a> and <a href="https://www.creativebriefworkshops.com" rel="nofollow" target="_blank">Howard Ibach</a> talk to Matt and Pieter-Paul about their findings, why this news is important and what can be done to improve briefs. Download the free <a href="http://betterbriefs.com" rel="nofollow" target="_blank">report</a>.

41. The Better Briefs Project with Matt Davies and Pieter-Paul von Weiler.

Vaughan Flood

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

BetterBriefs – Marketing briefs: Marketeers and agencies are speaking different languages - Pieter-Paul von Weiler and Matt Davies, BetterBriefs; Vaughan Flood, Flood + Partners