Vaughan Flood's guest appearances

Vaughan Flood

Marketing Meetup Podcast

Chris Smith

Rory Sutherland

Bryony Thomas

Jay Acunzo

Rand Fishkin

Hannah Anderson

Oscar Trimboli

Carrie Rose

Rachel Jones

Rob Lawrence

Chris Williams

Alex Cooper

Sarah Roberts

Dave Collins

Matt Davies

OwlTail

Market research is one of the most underused tools in the armory of a marketer. But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright. Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world. In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.

Market research is one of the most underused tools in the armory of a marketer. But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright. Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world. In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.

Quantitative Market Research: How to find out what people aren’t saying - Vaughan Flood, Founding Director at Flood and Partners

Pieter-Paul von Weiler

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

BetterBriefs – Marketing briefs: Marketeers and agencies are speaking different languages - Pieter-Paul von Weiler and Matt Davies, BetterBriefs; Vaughan Flood, Flood + Partners