Andrew Criezis's guest appearances

Andrew Criezis

The Quotable Sales Podcast

The Marketing Rapport

SpringML Vision 2021: Analytics & AI

Tim Ferriss

David Burkus

Viveka von Rosen

Will Harris

Bobbi Brown

John Barrows

Doug Landis

Max Altschuler

Bill Wilson

Mike Martin

Carol Fishman Cohen

Jeff Davis

Oscar Trimboli

David Jacoby

Tim Sanders

OwlTail

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.   In this episode of The Marketing Rapport, Andrew Criezis, the SVP &amp; GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.

In recent years, and especially due to the pandemic, e-commerce has become very popular and the number of online customers has increased. After all, online shopping is very practical and saves time and effort, as you can choose and buy products from your armchair. But some still like to go to stores to consult with the seller about a product, and the like. Others prefer multi-channel shopping and actively combine the physical with the virtual, as they use their phones to research and shop online in physical locations. That's why companies must invest in both channels and find ways to connect them.   In this episode of The Marketing Rapport, Andrew Criezis, the SVP &amp; GM, US at NielsenIQ, gets into the challenges facing brands and CPG today. Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.

Learning How to Strike a Balance Between Personalization & Privacy with Andrew Criezis of NielsenIQ

Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP, Sales Ops &amp; Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By creating sales specialists, Nielsen was able to access a greater share of each company’s wallet. In addition, Nielsen created inside sales teams to focus on new accounts and rolled out a new incentive plan that works to directly correlate to individual and team contributions. https://sfdc.co/vhwnH   Guest: Andrew Criezis (https://www.linkedin.com/in/andrew-criezis-072b716/) Host: KayLeigh Dent (https://www.linkedin.com/in/kayleighdent)

Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP, Sales Ops &amp; Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By creating sales specialists, Nielsen was able to access a greater share of each company’s wallet. In addition, Nielsen created inside sales teams to focus on new accounts and rolled out a new incentive plan that works to directly correlate to individual and team contributions. <a href="https://sfdc.co/vhwnH" rel="nofollow" target="_blank">https://sfdc.co/vhwnH</a> Guest: Andrew Criezis (<a href="https://www.linkedin.com/in/andrew-criezis-072b716/" rel="nofollow" target="_blank">https://www.linkedin.com/in/andrew-criezis-072b716/</a>) Host: KayLeigh Dent (<a href="https://www.linkedin.com/in/kayleighdent" rel="nofollow" target="_blank">https://www.linkedin.com/in/kayleighdent</a>)

Episode #148: How Nielsen Is Transforming Its Sales Organization, with Andrew Criezis