Brian Malkerson's guest appearances

Brian Malkerson

Bowery Capital Startup Sales Podcast

Brick & Mortar Reborn

Product Led Revenue

Vikas Bhambri

Kelly Cook

Jake Dunlap

Jack Altman

Ryan Denehy

Bart Lorang

Ian Andrews

Melissa Gonzalez

Stephan Schambach

Aaron Ross

Ed Fry

Patrick Campbell

Sean Ellis

Doug Landis

Brian Kelly

OwlTail

Attentive

Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product? In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing. According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product? In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing. According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

Discussing Product Led Growth and the Future of SMS Marketing | Brian Malkerson, Attentive

You’re already familiar with SMS messages, but you may not be familiar with their power as a marketing channel. Today’s guest works for a company that harnesses that power and uses it to drive consumers into their customers’ retail location. Listen in to today’s interview with Brian Malkerson, Chief Revenue Officer at Attentive. Today, Brian discusses what it was like building Attentive, how customers work with a company like Attentive, and how people on the consumer end interact with the Attentive platform.”   Topics Discussed in Today’s Episode: ✔ Brian’s background ✔ What it was like building Attentive from the ground up ✔ The typical customer for Attentive ✔ How customers use Attentive ✔ How does a company that wants to get into SMS marketing work with a company like Attentive ✔ How consumers interact with the platform ✔ Strategies retailers look for in a text messaging campaign ✔ Whether consumers are comfortable communicating with brands via SMS ✔ How retailers are engaging shoppers in-store ✔ Attentive’s content team  ✔ Value drivers that may have changed over the past few years  ✔ Favorite in-store experiences that Brian has seen  ✔ Technologies that we’re going to see in the next 10 years  ✔ Cool things that Brian recommends doing in New York   Resources: Brian Malkerson Attentive       QUOTES: “We’re happy to jump on a quick call and walk anyone through just to educate them on the space, even if now is not the right time or they’re looking at other options.” “If you can’t do something at scale and have high-quality users, then no marketing channel is going to be very effective.” “I think that’s kind of the million-dollar question for a lot of people is first early last year, “how do we quickly adapt to this environment?”

You’re already familiar with SMS messages, but you may not be familiar with their power as a marketing channel. Today’s guest works for a company that harnesses that power and uses it to drive consumers into their customers’ retail location. Listen in to today’s interview with Brian Malkerson, Chief Revenue Officer at Attentive. Today, Brian discusses what it was like building Attentive, how customers work with a company like Attentive, and how people on the consumer end interact with the Attentive platform.” Topics Discussed in Today’s Episode: ✔ Brian’s background ✔ What it was like building Attentive from the ground up ✔ The typical customer for Attentive ✔ How customers use Attentive ✔ How does a company that wants to get into SMS marketing work with a company like Attentive ✔ How consumers interact with the platform ✔ Strategies retailers look for in a text messaging campaign ✔ Whether consumers are comfortable communicating with brands via SMS ✔ How retailers are engaging shoppers in-store ✔ Attentive’s content team ✔ Value drivers that may have changed over the past few years ✔ Favorite in-store experiences that Brian has seen ✔ Technologies that we’re going to see in the next 10 years ✔ Cool things that Brian recommends doing in New York Resources: <a href="https://www.linkedin.com/in/bmalkerson/" rel="nofollow" target="_blank">Brian Malkerson</a> <a href="https://www.attentivemobile.com/" rel="nofollow" target="_blank">Attentive</a> QUOTES: “We’re happy to jump on a quick call and walk anyone through just to educate them on the space, even if now is not the right time or they’re looking at other options.” “If you can’t do something at scale and have high-quality users, then no marketing channel is going to be very effective.” “I think that’s kind of the million-dollar question for a lot of people is first early last year, “how do we quickly adapt to this environment?”

PODCAST 57: Brian Malkerson

Brian Malkerson, VP of Sales at Attentive, joins the Bowery Capital Startup Sales Podcast to discuss "Sales Repositioning"

Brian Malkerson, VP of Sales at Attentive, joins the Bowery Capital Startup Sales Podcast to discuss "Sales Repositioning"

Sales Repositioning with Brian Malkerson (Attentive)