John Gumas's guest appearances

John Gumas

Onward Nation

The Business Power Hour with Deb Krier

The B2B Podcast by The App Guys

The Progressive Agency Podcast

Mike Michalowicz

Tony Grebmeier

Melinda Emerson

Darren Virassammy

Cameron Herold

Joe Battista

Joe Vitale

Mike McDerment

Nicole Walters

Roger Whitney

Adam Adams

Greg Dickerson

Mitch Stephen

Stephen Christopher

Jon Vroman

OwlTail

John Gumas is the CEO of Gumas an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing®. John is also the author of two books Marketing Smart and Challenger Brand Marketing which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors.Click here for information on Challenger Brand Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Gumas is the CEO of Gumas an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing®. John is also the author of two books Marketing Smart and Challenger Brand Marketing which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors.Click <a href="https://gumas.com/challenger-brand-marketing-book/" rel="nofollow" target="_blank">here</a> for information on Challenger Brand Marketing. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Austin Miller

You can connect with John on www.Gumas.com or email jgumas@gumas.com. 

You can connect with John on <a href="http://www.Gumas.com" rel="nofollow" target="_blank">www.Gumas.com</a> or email jgumas@gumas.com.

The B2B Podcast: John Gumas – hosted by Austin Miller

John Gumas is a veteran of the advertising and interactive marketing industry. John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the San Francisco Business Times. John is recognized as one of the country’s foremost authorities on challenger brand marketing. He is the author of the popular book “Marketing Smart”, which describes how challenger brands can effectively develop marketing strategies to take on their larger competitors. John is an adjunct professor of branding, advertising and interactive marketing, a sought-after speaker and a regular columnist for several publications and blogs. John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate, the San Francisco Giants, and was selected as the Man of the Year by The Elios Society.  Secret – timesaving techniqueJohn sets one goal a day – accomplishing the daily keeps him positive and moving forward. ONWARD!Daily habit that contributes to successEngage with your key employees – John keeps his team motivated.Could have ruined your business – but now – an invaluable learning experienceJohn had to make tough employment decisions – and John tells the whole story here.Most critical skill you think business owners need to master to be successful“Create the right company culture – your employees need to be proud to come to work each day.”Most influential lesson learned from a mentor“Don’t get burnt out – delegate what you don’t like to do.”  Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner?I would have had a realistic business plan – stay focused on realistic goals.What one strategy or “recipe” would compound into big wins for business owners?Have a perfect elevator pitch – you can’t be everything to everyone.How to exceed expectations and add the most value?An individual would have a good heart – they need to be caring individuals.What strategy would you recommend new business owners focus on to best ensure success? Think like a challenger brand – focus on what makes you unique Create a concise, compelling message – and make sure everyone in the company knows it Love what you do – make your job not feel like workHow best to connect with Olie: jgumas@gumas.com gumas.com    You can also find us here: ------ OnwardNation.com ------

John Gumas is a veteran of the advertising and interactive marketing industry. John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the San Francisco Business Times. John is recognized as one of the country’s foremost authorities on challenger brand marketing. He is the author of the popular book “Marketing Smart”, which describes how challenger brands can effectively develop marketing strategies to take on their larger competitors. John is an adjunct professor of branding, advertising and interactive marketing, a sought-after speaker and a regular columnist for several publications and blogs. John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate, the San Francisco Giants, and was selected as the Man of the Year by The Elios Society.  Secret – timesaving technique John sets one goal a day – accomplishing the daily keeps him positive and moving forward. ONWARD!Daily habit that contributes to success Engage with your key employees – John keeps his team motivated.Could have ruined your business – but now – an invaluable learning experience John had to make tough employment decisions – and John tells the whole story here.Most critical skill you think business owners need to master to be successful “Create the right company culture – your employees need to be proud to come to work each day.”Most influential lesson learned from a mentor “Don’t get burnt out – delegate what you don’t like to do.”  Final Round – “Breaking Down the Recipe for Success”  What systems would you go back and put into place sooner? I would have had a realistic business plan – stay focused on realistic goals.What one strategy or “recipe” would compound into big wins for business owners? Have a perfect elevator pitch – you can’t be everything to everyone.How to exceed expectations and add the most value? An individual would have a good heart – they need to be caring individuals.What strategy would you recommend new business owners focus on to best ensure success? <ol> <li>Think like a challenger brand – focus on what makes you unique</li> <li>Create a concise, compelling message – and make sure everyone in the company knows it</li> <li>Love what you do – make your job not feel like work</li></ol>How best to connect with Olie: <ul> <li><a href="“mailto:jgumas@gumas.com”" rel="nofollow" target="_blank">jgumas@gumas.com</a></li> <li><a href="“http:/www.gumas.com/”" rel="nofollow" target="_blank">gumas.com</a></li> </ul> You can also find us here: ------ <a href="http://OnwardNation.com" rel="nofollow" target="_blank">OnwardNation.com</a> ------

Episode 92: How challenger brands can take on larger competitors, with John Gumas.