Beth Storz's guest appearances

Beth Storz

Onward Nation

School for Startups Radio

Critical Mass Business Talk Show | Orange County‘s Longest-Running Business Talk Show | Hosted by Ric Franzi

Kim Garst

David Mattson

Craig Cody

Craig Ballantyne

Bernie Swain

Kevin Van Eekeren

Mitch Stephen

Scott Schwertly

Matt Curry

Mark Willis

Robert Glazer

Ron Carucci

John Warrillow

Paul Zak

Bryan Adams

OwlTail

Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth's experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.” What you’ll learn about in this episode:  What cognitive biases are The cognitive biases that impede innovation How to overcome the cognitive biases and get your business to the next level How the negativity bias holds back innovative thinking The power of using positive words to trick the brain into problem solving What the curse of knowledge is and how it puts constraints on innovation How the fear factor can hold you back from trying new ideas Understanding that you alone do not have all the answers is a critical skill to master The impact of surrounding yourself with those who are smarter than you The importance of continuous improvement within your business  Ways to contact Beth:  Website: www.ideastogo.com Twitter: @bethstorz LinkedIn: Beth Storz Book:  "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your   Company Forward" 

Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth's experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.” What you’ll learn about in this episode: <ul> <li>What cognitive biases are</li> <li>The cognitive biases that impede innovation</li> <li>How to overcome the cognitive biases and get your business to the next level</li> <li>How the negativity bias holds back innovative thinking</li> <li>The power of using positive words to trick the brain into problem solving</li> <li>What the curse of knowledge is and how it puts constraints on innovation</li> <li>How the fear factor can hold you back from trying new ideas</li> <li>Understanding that you alone do not have all the answers is a critical skill to master</li> <li>The impact of surrounding yourself with those who are smarter than you</li> <li>The importance of continuous improvement within your business</li> </ul> Ways to contact Beth: <ul> <li>Website: <a href="http://www.ideastogo.com" rel="nofollow" target="_blank">www.ideastogo.com</a></li> <li>Twitter: <a href="https://twitter.com/bethstorz?lang=en" rel="nofollow" target="_blank">@bethstorz</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/bethstorz" rel="nofollow" target="_blank">Beth Storz</a></li> <li>Book: <a href="https://www.amazon.com/Outsmart-Your-Instincts-Behavioral-Innovation/dp/0997384506" rel="nofollow" target="_blank"> "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your   Company Forward"</a></li> </ul>

Episode 615: Curse of knowledge, with Beth Storz

Greg Hartley

June 20, 2017 - Body Language Guru Greg Hartley, Innovation Facilitator Beth Storz, Strategist &amp; Negotiator Corey Kupfer

June 20, 2017 - Body Language Guru Greg Hartley, Innovation Facilitator Beth Storz, Strategist & Ne