Amy Turnquist's guest appearances

Amy Turnquist

The MM+M Podcast

AMM Conversation

Eugene Lee

Matt Holland

Amy Houck

Paul Murasko

Eli Lilly

Johns Hopkins

Steve Madden

Bill Rancic

Erin Fitzgerald

James Brady

Mike Myers

Osama Hashmi

Tom Harrison

Joe Miles

Augustine Fou

OwlTail

R.J. Lewis

TOPIC: Pharma Forecast 2021  LENGTH: 29:46 PANELISTS: R.J. Lewis and Amy Turnquist HOST: Jason E. Carris Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, continues our exploration of the emerging trends in medical media. Our guests today: R.J. Lewis is founder and CEO of eHealthcare Solutions. EHS exclusively represents 85 high-quality healthcare publishers. EHS has been named a PM360 Trailblazer Company of the Year, and RJ previously was named to the PharmaVOICE 100 list. Amy Turnquist is Executive Vice President of Digital at eHealthcare Solutions. Amy is a recognized thought leader and frequent speaker at industry events, including eyeforpharma, Digital Phama East, and the Digital Health Coalition. She serves on AMM’s Board of Directors.  Topical Timestamps:  1:25 RJ thinks that, during the Covid-19 pandemic, Pharma as an industry has regained   much of the credibility it lost in years past 5:55 Amy explains innovation has been forced upon marketers and publishers, and the pandemic has forced Pharma to loosen its grip on new and innovative ideas 9:35 Campaign measurement is table stakes, and not just impressions or clicks or engagements, but they want to know exact physicians 10:12 Amy says Pharma is starting to understand innovations in 2020 are now standard in 2021, including strong budgets for native advertising and video advertising 12:25 RJ expects clients to require real-time campaign data in the not-too-distant future 14:04 Amy explains that if your campaign can’t be measured, you will be phased out 18:41 Amy says HCP marketing is quickly moving to an e-commerce model, with ROI and cost-per-acquisition the new KPIs 20:10 RJ says the cookie-less future is a “wonderful opportunity” for HCP publishers 24:49 Amy outlines use cases for native advertising, and what she calls the “Moment of Next” 26:37 RJ says native advertising is performing 3X better than other digital tactics Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next: TrendMD's Paul Kudlow discusses emerging trends in digital marketing. The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

TOPIC: Pharma Forecast 2021  LENGTH: 29:46 PANELISTS: R.J. Lewis and Amy Turnquist HOST: Jason E. Carris Today’s episode of AMM Conversation, the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>, continues our exploration of the emerging trends in medical media. Our guests today: <ul><li>R.J. Lewis is founder and CEO of eHealthcare Solutions. EHS exclusively represents 85 high-quality healthcare publishers. EHS has been named a PM360 Trailblazer Company of the Year, and RJ previously was named to the PharmaVOICE 100 list.</li> <li>Amy Turnquist is Executive Vice President of Digital at eHealthcare Solutions. Amy is a recognized thought leader and frequent speaker at industry events, including eyeforpharma, Digital Phama East, and the Digital Health Coalition. She serves on AMM’s Board of Directors.</li> </ul> Topical Timestamps: 1:25 RJ thinks that, during the Covid-19 pandemic, Pharma as an industry has regained  much of the credibility it lost in years past 5:55 Amy explains innovation has been forced upon marketers and publishers, and the pandemic has forced Pharma to loosen its grip on new and innovative ideas 9:35 Campaign measurement is table stakes, and not just impressions or clicks or engagements, but they want to know exact physicians 10:12 Amy says Pharma is starting to understand innovations in 2020 are now standard in 2021, including strong budgets for native advertising and video advertising 12:25 RJ expects clients to require real-time campaign data in the not-too-distant future 14:04 Amy explains that if your campaign can’t be measured, you will be phased out 18:41 Amy says HCP marketing is quickly moving to an e-commerce model, with ROI and cost-per-acquisition the new KPIs 20:10 RJ says the cookie-less future is a “wonderful opportunity” for HCP publishers 24:49 Amy outlines use cases for native advertising, and what she calls the “Moment of Next” 26:37 RJ says native advertising is performing 3X better than other digital tactics Resources: Find additional medical media resources via AMM's <a href="https://www.ammonline.org/knowledge-ex-" rel="nofollow" target="_blank">Knowledge Exchange Center</a>. Next: TrendMD's Paul Kudlow discusses emerging trends in digital marketing. The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us:  AMM Conversation is the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>. Send questions and comments about this podcast series to <a href="mailto:jcarris525@gmail.com">jcarris525@gmail.com</a>.

S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.

HLTH 2019 Takeouts: eHC's Amy Turnquist