R.J. Lewis's guest appearances

R.J. Lewis

Business Book Talk

AMM Conversation

The Above The Bar Podcast

Nir Eyal

Kevin Jordan

Dan Lok

Sarah Cooper

Mark Goulston

Dee Ann Turner

Jay Papasan

Rory Vaden

Jonathan Raymond

Rohit Bhargava

Geoff Colvin

Amy Morin

Ryan Holiday

Paul Lawrence

David Lewis

OwlTail

Amy Turnquist

TOPIC: Pharma Forecast 2021  LENGTH: 29:46 PANELISTS: R.J. Lewis and Amy Turnquist HOST: Jason E. Carris Today’s episode of AMM Conversation, the official podcast of the Association of Medical Media, continues our exploration of the emerging trends in medical media. Our guests today: R.J. Lewis is founder and CEO of eHealthcare Solutions. EHS exclusively represents 85 high-quality healthcare publishers. EHS has been named a PM360 Trailblazer Company of the Year, and RJ previously was named to the PharmaVOICE 100 list. Amy Turnquist is Executive Vice President of Digital at eHealthcare Solutions. Amy is a recognized thought leader and frequent speaker at industry events, including eyeforpharma, Digital Phama East, and the Digital Health Coalition. She serves on AMM’s Board of Directors.  Topical Timestamps:  1:25 RJ thinks that, during the Covid-19 pandemic, Pharma as an industry has regained   much of the credibility it lost in years past 5:55 Amy explains innovation has been forced upon marketers and publishers, and the pandemic has forced Pharma to loosen its grip on new and innovative ideas 9:35 Campaign measurement is table stakes, and not just impressions or clicks or engagements, but they want to know exact physicians 10:12 Amy says Pharma is starting to understand innovations in 2020 are now standard in 2021, including strong budgets for native advertising and video advertising 12:25 RJ expects clients to require real-time campaign data in the not-too-distant future 14:04 Amy explains that if your campaign can’t be measured, you will be phased out 18:41 Amy says HCP marketing is quickly moving to an e-commerce model, with ROI and cost-per-acquisition the new KPIs 20:10 RJ says the cookie-less future is a “wonderful opportunity” for HCP publishers 24:49 Amy outlines use cases for native advertising, and what she calls the “Moment of Next” 26:37 RJ says native advertising is performing 3X better than other digital tactics Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next: TrendMD's Paul Kudlow discusses emerging trends in digital marketing. The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us:  AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

TOPIC: Pharma Forecast 2021  LENGTH: 29:46 PANELISTS: R.J. Lewis and Amy Turnquist HOST: Jason E. Carris Today’s episode of AMM Conversation, the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>, continues our exploration of the emerging trends in medical media. Our guests today: <ul><li>R.J. Lewis is founder and CEO of eHealthcare Solutions. EHS exclusively represents 85 high-quality healthcare publishers. EHS has been named a PM360 Trailblazer Company of the Year, and RJ previously was named to the PharmaVOICE 100 list.</li> <li>Amy Turnquist is Executive Vice President of Digital at eHealthcare Solutions. Amy is a recognized thought leader and frequent speaker at industry events, including eyeforpharma, Digital Phama East, and the Digital Health Coalition. She serves on AMM’s Board of Directors.</li> </ul> Topical Timestamps: 1:25 RJ thinks that, during the Covid-19 pandemic, Pharma as an industry has regained  much of the credibility it lost in years past 5:55 Amy explains innovation has been forced upon marketers and publishers, and the pandemic has forced Pharma to loosen its grip on new and innovative ideas 9:35 Campaign measurement is table stakes, and not just impressions or clicks or engagements, but they want to know exact physicians 10:12 Amy says Pharma is starting to understand innovations in 2020 are now standard in 2021, including strong budgets for native advertising and video advertising 12:25 RJ expects clients to require real-time campaign data in the not-too-distant future 14:04 Amy explains that if your campaign can’t be measured, you will be phased out 18:41 Amy says HCP marketing is quickly moving to an e-commerce model, with ROI and cost-per-acquisition the new KPIs 20:10 RJ says the cookie-less future is a “wonderful opportunity” for HCP publishers 24:49 Amy outlines use cases for native advertising, and what she calls the “Moment of Next” 26:37 RJ says native advertising is performing 3X better than other digital tactics Resources: Find additional medical media resources via AMM's <a href="https://www.ammonline.org/knowledge-ex-" rel="nofollow" target="_blank">Knowledge Exchange Center</a>. Next: TrendMD's Paul Kudlow discusses emerging trends in digital marketing. The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us:  AMM Conversation is the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>. Send questions and comments about this podcast series to <a href="mailto:jcarris525@gmail.com">jcarris525@gmail.com</a>.

S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future

RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions…

R.J. Lewis – A Powerful Pill Worth Swallowing