PJ Bouten's guest appearances

PJ Bouten

The Official SaaStr Podcast: SaaS | Founders | Investors

Bowery Capital Startup Sales Podcast

Raising The Bar on Leadership

Jack Altman

Sangram Vajre

Jason VandeBoom

Allen Gannett

Doug Landis

Mark Jung

Tien Tzuo

Mark Roberge

David Rodnitzky

Allison Pickens

Lawrence Coburn

Michael Katz

Patrick Campbell

Aaron Ross

Dannie Herzberg

OwlTail

In this episode, PJ Bouten, Co-Founder and CEO of Showpad, recognized a need to empower sales and marketing teams to deliver a better buyer experience. Since 2011, PJ has helped build a global company with more than 1,000 customers in 50 countries and grew the organization to 350 team members. But when the pandemic hit, he was faced with difficult decisions in order to save the company as a whole. PJ talks about the importance of finding a great co-founder, investing in your managers, and treating your people with compassion and empathy.

In this episode, PJ Bouten, Co-Founder and CEO of Showpad, recognized a need to empower sales and marketing teams to deliver a better buyer experience. Since 2011, PJ has helped build a global company with more than 1,000 customers in 50 countries and grew the organization to 350 team members. But when the pandemic hit, he was faced with difficult decisions in order to save the company as a whole. PJ talks about the importance of finding a great co-founder, investing in your managers, and treating your people with compassion and empathy.

Change is the only constant: PJ Bouten | Co-Founder & CEO, Showpad

Pieterjan (PJ) Bouten is the Founder &amp; CEO @ Showpad, the world’s leading sales enablement platform that allows for the creation of amazing buyer experiences. To date they have raised over $89m in VC funding from the likes of Insight Venture Partners, Dawn Capital and Hummingbird. As for PJ, Showpad is the second company he has founded. In 2010 he co-founded the mobile development agency, In The Pocket and still serves on its board. Prior to In The Pocket, Pieterjan held senior roles at Netlog and Accenture. In Today’s Episode You Will Learn:  How PJ made his way from the world of Accenture to founding the world’s leading sales enablement platform in Showpad? What was the most challenging element for PJ and Showpad in scaling from $1m-10m in ARR? How does the go-to-market change with this scaling? How does the team structure and composition alter? How does the branding and positioning change? PJ has said before that you must “reiterate value at every touchpoint”, what does he mean by this? How can one look to build a structure and framework to ensure one is effective with this? How  does one scale this when serving thousands of SMBs? What were PJs biggest lessons from their experiences of discounting? What advice would PJ give to founders on when and how much to discount? How does PJ think about the use of pilots and trials? How can one ensure optimal efficiency of conversion with both methods?  60 Second SaaStr  Does the role of CEO ever get easier? What does PJ know now that he wishes he had known at the beginning? What keeps PJ up at night?  If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Pieterjan Bouten

<a href="https://twitter.com/pieterjan" rel="nofollow" target="_blank">Pieterjan (PJ) Bouten</a> is the Founder &amp; CEO @ <a href="https://www.showpad.com/" rel="nofollow" target="_blank">Showpad</a>, the world’s leading sales enablement platform that allows for the creation of amazing buyer experiences. To date they have raised over $89m in VC funding from the likes of Insight Venture Partners, Dawn Capital and Hummingbird. As for PJ, Showpad is the second company he has founded. In 2010 he co-founded the mobile development agency, In The Pocket and still serves on its board. Prior to In The Pocket, Pieterjan held senior roles at Netlog and Accenture. In Today’s Episode You Will Learn: <ul> <li>How PJ made his way from the world of Accenture to founding the world’s leading sales enablement platform in Showpad?</li> <li>What was the most challenging element for PJ and Showpad in scaling from $1m-10m in ARR? How does the go-to-market change with this scaling? How does the team structure and composition alter? How does the branding and positioning change?</li> <li>PJ has said before that you must “reiterate value at every touchpoint”, what does he mean by this? How can one look to build a structure and framework to ensure one is effective with this? How  does one scale this when serving thousands of SMBs?</li> <li>What were PJs biggest lessons from their experiences of discounting? What advice would PJ give to founders on when and how much to discount? How does PJ think about the use of pilots and trials? How can one ensure optimal efficiency of conversion with both methods?</li> </ul> 60 Second SaaStr <ol> <li>Does the role of CEO ever get easier?</li> <li>What does PJ know now that he wishes he had known at the beginning?</li> <li>What keeps PJ up at night?</li> </ol> If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: <a href="https://twitter.com/jasonlk" rel="nofollow" target="_blank">Jason Lemkin</a> <a href="https://twitter.com/HarryStebbings" rel="nofollow" target="_blank">Harry Stebbings</a> <a href="https://twitter.com/saastr" rel="nofollow" target="_blank">SaaStr</a> <a href="https://twitter.com/pieterjan" rel="nofollow" target="_blank">Pieterjan Bouten</a>

SaaStr 167: The Biggest Challenges In Scaling From $1-10m in ARR, How To Navigate Enterprise Sales Negotiations Successfully & Why You Must Reiterate Value At Every Touchpoint with PJ Bouten, Founder & CEO @ Showpad

This week we welcomed PJ Bouten, the co-founder and CEO at Showpad, onto the show to discuss the importance of Aligning Sales and Marketing teams. We begin the discussion by covering exactly why aligning sales and marketing is essential to business performance. We then move the conversation into how a B2B business can go about aligning sales and marketing, what systems are needed, checks in place, and meetings should be scheduled to ensure and encourage sales and marketing work together. PJ shares exactly how Showpad's sales and marketing teams are aligned, the Service Level Agreement (SLA) they have in place, what's included in the SLA, and how Showpad initially wrote up the SLA. PJ and I discuss the important of compensation when it comes to sales and marketing alignment and he shares how Showpad compensates their teams to encourage teamwork across the entire company. We also dig in on the typical friction that existing between sales and marketing and how to break this down for the benefit of the organization. This episode touches on nearly all aspects of aligning sales and marketing and is worth a listen if you are interested in understanding how your B2B business could be better aligned too.

This week we welcomed PJ Bouten, the co-founder and CEO at <a href="https://www.showpad.com/" rel="nofollow" target="_blank">Showpad</a>, onto the show to discuss the importance of Aligning Sales and Marketing teams. We begin the discussion by covering exactly why aligning sales and marketing is essential to business performance. We then move the conversation into how a B2B business can go about aligning sales and marketing, what systems are needed, checks in place, and meetings should be scheduled to ensure and encourage sales and marketing work together. PJ shares exactly how Showpad's sales and marketing teams are aligned, the Service Level Agreement (SLA) they have in place, what's included in the SLA, and how Showpad initially wrote up the SLA. PJ and I discuss the important of compensation when it comes to sales and marketing alignment and he shares how Showpad compensates their teams to encourage teamwork across the entire company. We also dig in on the typical friction that existing between sales and marketing and how to break this down for the benefit of the organization. This episode touches on nearly all aspects of aligning sales and marketing and is worth a listen if you are interested in understanding how your B2B business could be better aligned too.

Aligning Sales and Marketing with PJ Bouten (Showpad)