Anton Schwartz's guest appearances

Anton Schwartz

New Dimensions

The New Dimensions Café

Regina Louise

Jane Hirshfield

Jonathan Robinson

Rupert Spira

Justine Willis Toms

Zen HoneyCutt

James Fadiman

Kara Valentine

Phil Cousineau

Jeffrey Mishlove

Don Lattin

Lisa Schrader

Azarm Ghareman

Thomas Huebl

Skylar Wilson

OwlTail

Anton Schwartz is a Jazz musician and son of the late Tony Schwartz who was a pioneer of the communications revolution of the 20th Century. He is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017)Tags: Anton Schwartz, Tony Schwartz, media, communications, hard sell, soft sell, advertising, marketing, John Jay College of Criminal Justice, jingles, indoor media, outdoor media, Folkways Records, Media, History, Social Change, Politics

Anton Schwartz is a Jazz musician and son of the late Tony Schwartz who was a pioneer of the communications revolution of the 20th Century. He is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017) Tags: Anton Schwartz, Tony Schwartz, media, communications, hard sell, soft sell, advertising, marketing, John Jay College of Criminal Justice, jingles, indoor media, outdoor media, Folkways Records, Media, History, Social Change, Politics

Understanding How Advertising Works - Anton Schwartz - C0410

Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.Tags: Anton Schwartz, Tony Schwartz, media, communications, Folkway Records, advertising, partipulation, Subaru ad, American Cancer Society ad, focus groups, viral media, bots, fake news, life-long learning, Media, Education, History, Social Change/Politics

Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work. Tags: Anton Schwartz, Tony Schwartz, media, communications, Folkway Records, advertising, partipulation, Subaru ad, American Cancer Society ad, focus groups, viral media, bots, fake news, life-long learning, Media, Education, History, Social Change/Politics

Understanding the Principles of the New Communications Landscape - Anton Schwartz - ND3614