Alex De Fina's guest appearances

Alex De Fina

Fitness Business Asia Podcast

The One Life Show

Jack Thomas

Anthony Kelly

Ross Campbell

Andrea Bell

Jake Anderson

Brad Robinson

Emma Barry

Jim Adams

Barry Ennis

Bobby Cappuccio

Mike Arce

Ed Haynes

Owen Bowling

Pete McCall

Steve Bruce

OwlTail

Jack talks to Alex De Fina of Pherform in part 2 of their interview about building community, strong branding and how you can’t fake consistency. Alex has done these things very well at Pherform and he’s happy to share his thoughts and insights. Listen to episode 26 to take some important lessons from his journey and experience.  In today’s episode we discuss:  How do you build community? “Their health and happiness really become part of our responsibility” “Work as a team to win as individuals” You can’t fake consistency Prepare and build up each client profile “The accumulation of small details means big results” Brand is hard to quantify, is the sum of all experiences    RESOURCES WEBSITE www.fitnessbusinessasia.com INSTAGRAM www.instagram.com/fitnessbusinessasia EPISODE https://fitnessbusinessasia.com/alex-de-fina-pherform-hk   CONTACT ALEX DE FINA https://www.instagram.com/alex_de_fina PHERFORM http://www.pherform.com/ JACK THOMAS ON LINKEDIN https://www.linkedin.com/in/fitnessbusinessasia/

Jack talks to Alex De Fina of Pherform in part 2 of their interview about building community, strong branding and how you can’t fake consistency. Alex has done these things very well at Pherform and he’s happy to share his thoughts and insights. Listen to episode 26 to take some important lessons from his journey and experience.  In today’s episode we discuss: <ol> <li>How do you build community?</li> <li>“Their health and happiness really become part of our responsibility”</li> <li>“Work as a team to win as individuals”</li> <li>You can’t fake consistency</li> <li>Prepare and build up each client profile</li> <li>“The accumulation of small details means big results”</li> <li>Brand is hard to quantify, is the sum of all experiences</li> </ol> RESOURCES WEBSITE <a href="http://www.fitnessbusinessasia.com" rel="nofollow" target="_blank">www.fitnessbusinessasia.com</a> INSTAGRAM <a href="http://www.instagram.com/fitnessbusinessasia" rel="nofollow" target="_blank">www.instagram.com/fitnessbusinessasia</a> EPISODE <a href="https://fitnessbusinessasia.com/alex-de-fina-pherform" rel="nofollow" target="_blank">https://fitnessbusinessasia.com/alex-de-fina-pherform</a>-hk CONTACT ALEX DE FINA <a href="https://www.instagram.com/alex_de_fina" rel="nofollow" target="_blank">https://www.instagram.com/alex_de_fina</a> PHERFORM <a href="http://www.pherform.com/" rel="nofollow" target="_blank">http://www.pherform.com/</a> JACK THOMAS ON LINKEDIN <a href="https://www.linkedin.com/in/fitnessbusinessasia/" rel="nofollow" target="_blank">https://www.linkedin.com/in/fitnessbusinessasia/</a>

FBA 26: Community, branding and "you cannot fake consistency" with Alex De Fina of Pherform

Alex De Fina is the owner and CEO of Pherform and was twice voted Hong Kong’s best trainer. Pherform is one of Hong Kong’s only elite fitness studios specifically for women.-  Best ways to acquire more paying members and grow- Using a CRM to follow up with leads for maximum conversions- Long term social media strategy for getting prospects through your door- Why gym and studio owners should get experts to help with their marketing- Using data in your decision makingSupport the show (http://bit.ly/OLSMminiquiz)

Alex De Fina is the owner and CEO of Pherform and was twice voted Hong Kong’s best trainer. Pherform is one of Hong Kong’s only elite fitness studios specifically for women. -  Best ways to acquire more paying members and grow - Using a CRM to follow up with leads for maximum conversions - Long term social media strategy for getting prospects through your door - Why gym and studio owners should get experts to help with their marketing - Using data in your decision making<a href="http://bit.ly/OLSMminiquiz" rel="payment nofollow" target="_blank">Support the show</a> (<a href="http://bit.ly/OLSMminiquiz" rel="nofollow" target="_blank">http://bit.ly/OLSMminiquiz</a>)

#5 - Alex De Fina

Jack talks to Alex De Fina, founder of Pherform and the now defunct Bikini Fit in Hong Kong. Alex is an industry veteran with a wealth of knowledge in fitness business. Alex has creating something very special with Pherform, building both a strong differentiator as well as a business that he can run remotely from abroad. In today’s episode we discuss:  Delving into the Alex’s USP Running his HK gym remotely from Phuket The greyhound chasing the rabbit trap when it comes to growth How detaching from city life can improve his performance in the business world Building studio company structure How did Alex recruit the right staff No one is bigger than the team - military analogies Simple trick to weed out 80% of applicants How having a strong team that believe in what you do can keep standards so high    RESOURCES WEBSITE www.fitnessbusinessasia.com INSTAGRAM www.instagram.com/fitnessbusinessasia EPISODE https://fitnessbusinessasia.com/alex-de-fina-pherform   CONTACT  ALEX DE FINA https://www.instagram.com/alex_de_fina PHERFORM http://www.pherform.com/ JACK THOMAS ON LINKEDIN https://www.linkedin.com/in/fitnessbusinessasia/

Jack talks to Alex De Fina, founder of Pherform and the now defunct Bikini Fit in Hong Kong. Alex is an industry veteran with a wealth of knowledge in fitness business. Alex has creating something very special with Pherform, building both a strong differentiator as well as a business that he can run remotely from abroad. In today’s episode we discuss: <ol> <li>Delving into the Alex’s USP</li> <li>Running his HK gym remotely from Phuket</li> <li>The greyhound chasing the rabbit trap when it comes to growth</li> <li>How detaching from city life can improve his performance in the business world</li> <li>Building studio company structure</li> <li>How did Alex recruit the right staff</li> <li>No one is bigger than the team - military analogies</li> <li>Simple trick to weed out 80% of applicants</li> <li>How having a strong team that believe in what you do can keep standards so high</li> </ol> RESOURCES WEBSITE <a href="http://www.fitnessbusinessasia.com" rel="nofollow" target="_blank">www.fitnessbusinessasia.com</a> INSTAGRAM <a href="http://www.instagram.com/fitnessbusinessasia" rel="nofollow" target="_blank">www.instagram.com/fitnessbusinessasia</a> EPISODE <a href="https://fitnessbusinessasia.com/alex-de-fina-pherform" rel="nofollow" target="_blank">https://fitnessbusinessasia.com/alex-de-fina-pherform</a> CONTACT  ALEX DE FINA <a href="https://www.instagram.com/alex_de_fina" rel="nofollow" target="_blank">https://www.instagram.com/alex_de_fina</a> PHERFORM <a href="http://www.pherform.com/" rel="nofollow" target="_blank">http://www.pherform.com/</a> JACK THOMAS ON LINKEDIN <a href="https://www.linkedin.com/in/fitnessbusinessasia/" rel="nofollow" target="_blank">https://www.linkedin.com/in/fitnessbusinessasia/</a>