3 Podcast Episodes
FBA 26: Community, branding and "you cannot fake consistency" with Alex De Fina of Pherform
FBA 26: Community, branding and "you cannot fake consistency" with Alex De Fina of Pherform
Jack talks to Alex De Fina of Pherform in part 2 of their interview about building community, strong branding and how yo... Read more
1 Apr 2019
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20mins
#5 - Alex De Fina
#5 - Alex De Fina
Alex De Fina is the owner and CEO of Pherform and was twice voted Hong Kong’s best trainer. Pherform is one of Hong Kong... Read more
29 Mar 2019
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40mins
FBA 25: Finding your USP and running a fitness business remotely with Alex De Fina of Pherform
FBA 25: Finding your USP and running a fitness business remotely with Alex De Fina of Pherform
Jack talks to Alex De Fina, founder of Pherform and the now defunct Bikini Fit in Hong Kong. Alex is an industry veteran... Read more
25 Mar 2019
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38mins