Romain Dardour's guest appearances

Romain Dardour

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Today’s accomplished guest is a self-taught entrepreneur who ran and grew a marketing agency for 10 years before starting Hull, a powerful customer data platform designed for high growth companies. Firms that use Hull orchestrate their marketing stacks and growth by collecting, enriching, and synchronizing customer data across all their services in real time. In this episode, Romain shared why they decided to offer free trial, the experiments they did and how it affected their marketing, and why they chose to offer free trial as opposed to other options. Show Notes [00:50] What Hull is and why he decided to start it in the first place [04:11] Why they decided to offer free trial [06:59] What the first attempt looked like for Hull [11:55] How he identified the end value [14:00] The main driver behind people not understanding their problems [17:59] How the experiments they did affected how they market their product [19:19] Why they opted to do free trial as opposed to freemium or some other hybrid model [23:19] How they help people get to a conclusion faster [27:46] What he’ll do differently if he’ll launch the free trial again [31:20] His thoughts on free trial and product-led growth [33:14] How he makes decisions [37:10] Where people can find out more about Hull and what he’s up to About Romain Dardour Romain Dardour is an entrepreneur, self-taught developer, designer, and problem-solver. He is also the co-founder and CEO of Hull, a customer data platform that helps brands create meaningful relationships with their customers by understanding who they are, what they do, and revealing novel insights that can help them personalize experiences at scale. Links HubSpotAmplitude Profile HullHull on LinkedInHull BlogRomain Dardour on LinkedInRomain Dardour on Twitter

Today’s accomplished guest is a self-taught entrepreneur who ran and grew a marketing agency for 10 years before starting Hull, a powerful customer data platform designed for high growth companies. Firms that use Hull orchestrate their marketing stacks and growth by collecting, enriching, and synchronizing customer data across all their services in real time. In this episode, Romain shared why they decided to offer free trial, the experiments they did and how it affected their marketing, and why they chose to offer free trial as opposed to other options. Show Notes [00:50] What Hull is and why he decided to start it in the first place [04:11] Why they decided to offer free trial [06:59] What the first attempt looked like for Hull [11:55] How he identified the end value [14:00] The main driver behind people not understanding their problems [17:59] How the experiments they did affected how they market their product [19:19] Why they opted to do free trial as opposed to freemium or some other hybrid model [23:19] How they help people get to a conclusion faster [27:46] What he’ll do differently if he’ll launch the free trial again [31:20] His thoughts on free trial and product-led growth [33:14] How he makes decisions [37:10] Where people can find out more about Hull and what he’s up to About Romain Dardour Romain Dardour is an entrepreneur, self-taught developer, designer, and problem-solver. He is also the co-founder and CEO of Hull, a customer data platform that helps brands create meaningful relationships with their customers by understanding who they are, what they do, and revealing novel insights that can help them personalize experiences at scale. Links <ul><li><a href="https://www.hubspot.com/" rel="nofollow" target="_blank">HubSpot</a></li><li><a href="https://amplitude.com/" rel="nofollow" target="_blank">Amplitude</a></li></ul> Profile <ul><li><a href="https://www.hull.io/" rel="nofollow" target="_blank">Hull</a></li><li><a href="https://www.linkedin.com/company/hullio/" rel="nofollow" target="_blank">Hull on LinkedIn</a></li><li><a href="https://www.hull.io/blog/" rel="nofollow" target="_blank">Hull Blog</a></li><li><a href="https://www.linkedin.com/in/rdardour/" rel="nofollow" target="_blank">Romain Dardour on LinkedIn</a></li><li><a href="https://twitter.com/rdardour?lang=en" rel="nofollow" target="_blank">Romain Dardour on Twitter</a></li></ul>

Why A Free Trial Model Might Not Work For Your Business

Romain Dardour is the co-founder and CEO of Hull, a SaaS product that collects, unifies, and enriches your product, marketing, and sales data and synchronizes it to all of your tools.The Show NotesHullStefane Koenig (Co-Founder)Stephane Bellity (Co-Founder)Guillaume CabaneRomain on TwitterRomain on LinkedInOmer on TwitterOmer on LinkedInEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training &amp; support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Romain Dardour is the co-founder and CEO of Hull, a SaaS product that collects, unifies, and enriches your product, marketing, and sales data and synchronizes it to all of your tools. The Show Notes<ul><li><a href="https://www.hull.io/" rel="nofollow" target="_blank">Hull</a></li><li><a href="https://www.linkedin.com/in/stefankoenig/" rel="nofollow" target="_blank">Stefane Koenig</a> (Co-Founder)</li><li><a href="https://www.linkedin.com/in/sbellity/" rel="nofollow" target="_blank">Stephane Bellity</a> (Co-Founder)</li><li><a href="https://twitter.com/guillaumecabane" rel="nofollow" target="_blank">Guillaume Cabane</a></li><li><a href="https://twitter.com/rdardour" rel="nofollow" target="_blank">Romain on Twitter</a></li><li><a href="https://www.linkedin.com/in/rdardour/" rel="nofollow" target="_blank">Romain on LinkedIn</a></li><li><a href="http://www.twitter.com/omerkhan" rel="nofollow" target="_blank">Omer on Twitter</a></li><li><a href="https://www.linkedin.com/in/omerkhan/" rel="nofollow" target="_blank">Omer on LinkedIn</a></li></ul>Enjoyed this episode?<ul><li>Subscribe to the podcast</li><li>Leave a rating and review</li><li><a href="https://www.twitter.com/omerkhan" rel="nofollow" target="_blank">Follow Omer</a> on Twitter</li></ul>Need help with your SaaS?<ul><li><a href="https://saasclub.co/plus" rel="nofollow" target="_blank">Join SaaS Club Plus</a>: our membership and community for new and early-stage SaaS founders. Join and get training &amp; support.</li><li><a href="https://saasclub.co/launch" rel="nofollow" target="_blank">Join SaaS Club Launch</a>: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.</li><li><a href="https://saasclub.io/accelerate-saas-coaching/" rel="nofollow" target="_blank">Apply for SaaS Club Accelerate</a>: If you'd like to work directly with Omer 1:1, then request a free strategy session.</li></ul>

254: Hull: A SaaS Startup That Went from Failure to Successful Pivot - with Romain Dardour