Carolin Rohte's guest appearances

Carolin Rohte

The Mobile User Acquisition Show

Samuel Hulick

Gina Gotthilf

David Barnard

Michael Jessen

Michael Taylor

Robbie Kellman Baxter

Josh Burns

John Koetsier

Jon Hook

Brian Krebs

Steve P

Selcuk Atli

Matej Lancaric

Aurora Klaeboe Berg

Shamanth Rao

OwlTail

Thomas Petit

Lisa Kennelly

Today’s episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for Subscriptions Apps in 2022” and the panelists were Carolin Rohte – Performance Marketing Manager at Yazio, Hichem Belouizdad – Senior New Business CSE at Liftoff + Vungle, Thomas Petit – growth consultant &amp; Lisa Kennelly – CMO at Fishbrain. The panel was moderated by me, Shamanth Rao, Founder &amp; CEO at Rocketship HQ. We discuss a number of things around subscription apps like partnerships, exploring offline channels, measurement disruptions, web based flows and so much more in this episode. If you’re working with a subscription app, I highly recommend this episode , because there are some great takeaways to help you with tackling head on the realities of subscription growth in 2022.KEY HIGHLIGHTS:⭐️ Challenges for subscription apps in 2022 🌨 Aggressive paywalls are not the primary way going forward. 🍉 How the advertising channel mix is changing in 2022  How schemas for subscription apps differ 🧇 Dissecting post backs in iOS 15 and why they are not useful. 🥜 The effectiveness of probabilistic models 🥤 Understanding multiple measurement paradigms 🧉 Incrementality based measurements for subscription apps 🥎 Exploring web flows for subscription apps 🥊 The importance of first party data 🎨 App payment policy changes by Apple**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/subscription-apps-webinar-liftoff-vungle-rocketshiphq/**Note:Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/ If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5 **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today’s episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for Subscriptions Apps in 2022” and the panelists were Carolin Rohte – Performance Marketing Manager at Yazio, Hichem Belouizdad – Senior New Business CSE at Liftoff + Vungle, Thomas Petit – growth consultant &amp; Lisa Kennelly – CMO at Fishbrain. The panel was moderated by me, Shamanth Rao, Founder &amp; CEO at Rocketship HQ. We discuss a number of things around subscription apps like partnerships, exploring offline channels, measurement disruptions, web based flows and so much more in this episode. If you’re working with a subscription app, I highly recommend this episode , because there are some great takeaways to help you with tackling head on the realities of subscription growth in 2022. KEY HIGHLIGHTS: ⭐️ Challenges for subscription apps in 2022 🌨 Aggressive paywalls are not the primary way going forward. 🍉 How the advertising channel mix is changing in 2022  How schemas for subscription apps differ 🧇 Dissecting post backs in iOS 15 and why they are not useful. 🥜 The effectiveness of probabilistic models 🥤 Understanding multiple measurement paradigms 🧉 Incrementality based measurements for subscription apps 🥎 Exploring web flows for subscription apps 🥊 The importance of first party data 🎨 App payment policy changes by Apple ** Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/subscription-apps-webinar-liftoff-vungle-rocketshiphq/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/subscription-apps-webinar-liftoff-vungle-rocketshiphq/ </a>** Note: Join <a href="https://mobileuseracquisitionshow.com/slack/" rel="nofollow" target="_blank">The Mobile Growth Slack</a>. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: <a href="https://mobileuseracquisitionshow.com/slack/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/slack/</a> If you’re ready to join the growing community, fill this form: <a href="https://forms.gle/cRCYM4gT1tdXgg6u5" rel="nofollow" target="_blank">https://forms.gle/cRCYM4gT1tdXgg6u5</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consultant) & Shamanth Rao (Rocketship HQ))🌏