Eric Heller's guest appearances

Eric Heller

The Things We Say

Unpacking the Digital Shelf

Business Matters with Karl Fitzpatrick

Scott Johnson

Jason Goldberg

Tom Goodwin

Nolan Ryan

Jimmy Stewart

Brian Beck

James Thomson

Michelle Bacharach

Matt Krueger

Terry Lin

Justin King

John Wesley

Chris Parsons

David Morin

Paula Courtney

OwlTail

Amazon COE

In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.

<p>In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.</p>

Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP

Science teacher, game master, and AK Rowdies founder Eric Heller joins the guys to talk about public speaking, blind luck, and why nothing actually sucks. This one is gold all the way through!

<p>Science teacher, game master, and AK Rowdies founder Eric Heller joins the guys to talk about public speaking, blind luck, and why nothing actually sucks. This one is gold all the way through!</p>

Sweepers, Bottlecaps, & a Gold Jacket - with Eric Heller