Carsten Thode's guest appearances

Carsten Thode

SB Weekly - the sport business podcast

SportsPro Podcast

Unofficial Partner Podcast

Daniel Geey

Barry Hearn

Jimmy Worrall

Ben Blanco

Brett Gosper

John Amaechi

Dan Roan

Ben Morel

Jon Tibbs

Timo Lumme

Elliot Richardson

Steve Martin

Sue Anstiss

Sophie Goldschmidt

George Pyne

OwlTail

SportsPro editor at large Eoin Connolly talks to Carsten Thode, founder and chief executive of the radical event startup Aphetor.   They discuss the insights about the traditional sports rights model that inspired this “gonzo journalism version of the X-Games”, how the “innovator’s dilemma” makes it harder for sport to break out of its commercial conventions, the value of building your own audience, the practical lessons of 2020's pilot edition, prospects for scale and plans for new events in different destinations with a whole range of content creators.   Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/

SportsPro editor at large Eoin Connolly talks to Carsten Thode, founder and chief executive of the radical event startup Aphetor.   They discuss the insights about the traditional sports rights model that inspired this “gonzo journalism version of the X-Games”, how the “innovator’s dilemma” makes it harder for sport to break out of its commercial conventions, the value of building your own audience, the practical lessons of 2020's pilot edition, prospects for scale and plans for new events in different destinations with a whole range of content creators.   Music: Surf Inspector by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4447-surf-inspector" rel="nofollow" target="_blank">https://incompetech.filmmusic.io/song/4447-surf-inspector</a> License: <a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

Aphetor’s Carsten Thode on what can happen when the competitors create the content

We went to Stratford to meet Carsten Thode, the former Synergy and Engine strategy director to talk about his new startup business, Aphetor.This is a conversation we’ve been wanting to have since Carsten left Engine nearly a year ago, one because his views on sports marketing are really interesting and challenging, and secondly because we're nosy and wanted to know what his plan was.His new business is a multi sport event that brings together around 40 of the biggest online influencers and creators for a week of competition in May of this year.Regular listeners of Unofficial Partner will find that Carsten is asking some very good questions of how things are done currently and why the influencer market might be a good route in to disrupting what he sees as the usual restrictions and frustrations faced by many sponsors when they get in to sports marketing.Have a listen and feel free to get in touch afterwards, we'd love to know whether you agree that he's on to something.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday.  These are deep conversations with smart people from inside and outside sport.  Our entire back catalogue of 300 sports business conversations are available free of charge here.  Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.  If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

We went to Stratford to meet Carsten Thode, the former Synergy and Engine strategy director to talk about his new startup business, Aphetor.This is a conversation we’ve been wanting to have since Carsten left Engine nearly a year ago, one because his views on sports marketing are really interesting and challenging, and secondly because we're nosy and wanted to know what his plan was.His new business is a multi sport event that brings together around 40 of the biggest online influencers and creators for a week of competition in May of this year.Regular listeners of Unofficial Partner will find that Carsten is asking some very good questions of how things are done currently and why the influencer market might be a good route in to disrupting what he sees as the usual restrictions and frustrations faced by many sponsors when they get in to sports marketing.Have a listen and feel free to get in touch afterwards, we'd love to know whether you agree that he's on to something.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, <a href="https://linktr.ee/unofficialpartner" rel="nofollow" target="_blank">sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr</a> We publish two podcasts each week, <a href="https://podcasts.apple.com/gb/podcast/unofficial-partner-podcast/id1459630823" rel="nofollow" target="_blank">on Tuesday and Friday</a>. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300<a href="https://www.unofficialpartner.com/podcast" rel="nofollow" target="_blank"> sports business conversations are available free of charge here</a>. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

E46: Carsten Thode's Big Idea

Carsten Thode, Chief Strategy Officer at Synergy, is the feature interview on this week's SB Weekly.Part of the Engine Group, Synergy positions itself as a brand-facing, creatively-driven and digitally-native sports agency that focuses on delivering business value for its array of clients, which include Standard Life Investments, Canterbury and Beko.Carsten started out his career at management consultancy Marakon Associates - working with clients such as Diageo, Schweppes and Lloyds TSB. En route to Synergy he also had a short stint at Manchester United as Head of Strategic Relationships. On the podcast, Carsten discusses:- What's exciting for sports marketing in 2017- How Synergy is rapidly improving its offering through the Engine Group's capabilities- Work being done to optimise the delivery of branded content- Why there's a large disconnect between rights-holder and brand thinking- How the Formula One 'walled garden' is going to come down - to the benefit of agencies and brands- Why the age of the influencer is over - brands now want micro-influencers- What annoys him about the sports marketing sector in America specifically.

Carsten Thode, Chief Strategy Officer at Synergy, is the feature interview on this week's SB Weekly. Part of the Engine Group, Synergy positions itself as a brand-facing, creatively-driven and digitally-native sports agency that focuses on delivering business value for its array of clients, which include Standard Life Investments, Canterbury and Beko. Carsten started out his career at management consultancy Marakon Associates - working with clients such as Diageo, Schweppes and Lloyds TSB. En route to Synergy he also had a short stint at Manchester United as Head of Strategic Relationships. On the podcast, Carsten discusses: - What's exciting for sports marketing in 2017 - How Synergy is rapidly improving its offering through the Engine Group's capabilities - Work being done to optimise the delivery of branded content - Why there's a large disconnect between rights-holder and brand thinking - How the Formula One 'walled garden' is going to come down - to the benefit of agencies and brands - Why the age of the influencer is over - brands now want micro-influencers - What annoys him about the sports marketing sector in America specifically.