Timo Lumme's guest appearances

Timo Lumme

SportsPro Podcast

Unofficial Partner Podcast

Sean Bratches

Patrick Nally

John Amaechi

Gareth Balch

Barry Hearn

Sue Anstiss

Jon Tibbs

Brett Gosper

Manoj Badale

Tom Harrison

Daniel Geey

Yannick Ramcke

Ellie Norman

Carsten Thode

Jane Purdon

OwlTail

SportsPro editor-at-large Eoin Connolly talks to Timo Lumme, the managing director of television and marketing services at the International Olympic Committee.    They discuss the adaptations made to pull the Games together for Tokyo 2020, the significance of a stable hosting schedule for the next decade, how the IOC’s TOP global sponsorship programme has been regenerated in recent years, digital expansion, athlete-led storytelling, original filmmaking and the other steps towards an Olympic media project that lives from “flame to flame”, and much more.  Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/

SportsPro editor-at-large Eoin Connolly talks to Timo Lumme, the managing director of television and marketing services at the International Olympic Committee.    They discuss the adaptations made to pull the Games together for Tokyo 2020, the significance of a stable hosting schedule for the next decade, how the IOC’s TOP global sponsorship programme has been regenerated in recent years, digital expansion, athlete-led storytelling, original filmmaking and the other steps towards an Olympic media project that lives from “flame to flame”, and much more. Music: Surf Inspector by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4447-surf-inspector" rel="nofollow" target="_blank">https://incompetech.filmmusic.io/song/4447-surf-inspector</a> License: <a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

The IOC’s Timo Lumme on the commercial future of the Olympic Games

We’ve been wanting to talk to Timo Lumme for ages - but he’s been quite busy apparently.It’s sometimes said Lumme has had the perfect sports business career: IMG then Nike then Disney/ESPN then for the last decade and a half, the IOC’s big commercial job overseeing broadcast revenue and the TOP sponsorship programme, the largest of its type in sport.(And we haven’t mentioned a stint running Quokka, an early sports tech startup around the first Dotcom boom).So it’s fair to say that with that CV, not much surprises him. But then came Covid, and Tokyo 2020 became Tokyo 2021. So this was a great chance to spend an hour or so in Timo’s company and peer in to the business of the Olympics and the future of the greatest show on earth.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday.  These are deep conversations with smart people from inside and outside sport.  Our entire back catalogue of 300 sports business conversations are available free of charge here.  Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.  If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

We’ve been wanting to talk to Timo Lumme for ages - but he’s been quite busy <a href="http://apparently.It" rel="nofollow" target="_blank">apparently.It</a>’s sometimes said Lumme has had the perfect sports business career: IMG then Nike then Disney/ESPN then for the last decade and a half, the IOC’s big commercial job overseeing broadcast revenue and the TOP sponsorship programme, the largest of its type in sport.(And we haven’t mentioned a stint running Quokka, an early sports tech startup around the first Dotcom boom).So it’s fair to say that with that CV, not much surprises him. But then came Covid, and Tokyo 2020 became Tokyo 2021. So this was a great chance to spend an hour or so in Timo’s company and peer in to the business of the Olympics and the future of the greatest show on earth.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, <a href="https://linktr.ee/unofficialpartner" rel="nofollow" target="_blank">sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr</a> We publish two podcasts each week, <a href="https://podcasts.apple.com/gb/podcast/unofficial-partner-podcast/id1459630823" rel="nofollow" target="_blank">on Tuesday and Friday</a>. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300<a href="https://www.unofficialpartner.com/podcast" rel="nofollow" target="_blank"> sports business conversations are available free of charge here</a>. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

E112: Timo Lumme