Julie Harrelson's guest appearances

Julie Harrelson

She Invests!

Shape the Conversation

All Shine, No Flash

Grow Clark County

Vidya Dinamani

Rand Fishkin

Vicki Saunders

Teri Ijeoma

Mary Meeker

Amy Duncan

Ryan Moor

Andrea Guendelman

Mike Wallace

Brandon Dawson

Angela Lee

Amy Chang

Kirk Williams

Terri Mead

Julie Kantor

OwlTail

On this episode of #AllShineNoFlash, we’re learning how to start planting seeds for success with Julie Harrelson, managing director of Cascade Seed Fund, an early-stage investment fund in the Pacific Northwest. Julie gives us industry tips for growing your roots in entrepreneurship and discusses her hopes for future generations to break the glass ceiling in venture capitalism. 

On this episode of #AllShineNoFlash, we’re learning how to start planting seeds for success with Julie Harrelson, managing director of Cascade Seed Fund, an early-stage investment fund in the Pacific Northwest. Julie gives us industry tips for growing your roots in entrepreneurship and discusses her hopes for future generations to break the glass ceiling in venture capitalism.

Season 2, Episode 36: Julie Harrelson, Managing Director of Cascade Seed Fund

Under Julie Harrelson's leadership, Cascade Angels has become a go to place for early stage companies looking seed funding in the Northwest. It's no mystery as to why. Julie and her investors have a reputation for being extremely founder friendly during the pitching process. In this episode, we dig into what it is like to pitch a room full of investors and how you can prepare. Jon has experience being on the other side of the table. He pitched Julie and her investors (unsuccessfully) in 2015 when Shape was raising a seed round. They compare notes on how to craft your pitch deck to really get attention from investors. Julie detailed the challenges that women face in today's environment where less than 10% of VC funds are women led and how she believes true change will begin to occur. Julie also covered:Why Getting Founders Quick Answers Is Important to Cascade AngelsThree months can be an eternity for a startup so time is of the essence when fund raising.Common Reasons She'll Pass on an OpportunityIt's not always as simple as whether or not the company is built on a good idea. Timing is crucial. The Shared Trait of Founders They Have BackedJulie thinks there are founders who want to be "king of the world" successful financially and then there are those that want to be successful on levels in addition to just financials. She talks about which type she invests in.How Julie Evaluates a Marketing and Sales PlanAre you telling a story? Are you being authentic? Can you scale this plan?Why "Operational Strength" in a Company is a Key FactorHaving an idea is one thing. It's a whole other thing to turn the idea into an investable company.  Why Not All Succesful Companies are Investable CompaniesA company can be a success but also a bad fit for investors.The Challenges Faced By Women EntreprenuersStudies have been done that show when pitching investors, male entrepreneurs are asked about the opportunity and female entrepreneurs are asked more about the risk. "Turns out it’s much more difficult to defend risk then promote opportunity." Why Julie Believes Women Are Over-Mentored and Under-SponsoredJulie challenges mentors to take the extra step of being a sponsor to a women entrepreneur, not just a mentor, and getting more skin in the game.The Biggest Changes Julie Has Seen in Marketing Over the Last 15 YearsThere is more noise and data then ever before. But scaling marketing and sales in often the differentiator Julie sees in her portfolio companies that are able to "break through the growth curve." Checkout Julie on Twitter @JulieHarrelsonReach out to us with any ideas, questions, or feedback on the podcast!✉️ Nicole@shape.io✉️ Jon@shape.io

Under Julie Harrelson's leadership, <a href="http://www.cascadeangels.com/" rel="nofollow" target="_blank">Cascade Angels</a> has become a go to place for early stage companies looking seed funding in the Northwest. It's no mystery as to why. Julie and her investors have a reputation for being extremely founder friendly during the pitching process.  In this episode, we dig into what it is like to pitch a room full of investors and how you can prepare. Jon has experience being on the other side of the table. He pitched Julie and her investors (unsuccessfully) in 2015 when Shape was raising a seed round. They compare notes on how to craft your pitch deck to really get attention from investors. Julie detailed the challenges that women face in today's environment where less than 10% of VC funds are women led and how she believes true change will begin to occur. Julie also covered: Why Getting Founders Quick Answers Is Important to Cascade Angels Three months can be an eternity for a startup so time is of the essence when fund raising.Common Reasons She'll Pass on an Opportunity It's not always as simple as whether or not the company is built on a good idea. Timing is crucial. The Shared Trait of Founders They Have Backed Julie thinks there are founders who want to be "king of the world" successful financially and then there are those that want to be successful on levels in addition to just financials. She talks about which type she invests in.How Julie Evaluates a Marketing and Sales Plan Are you telling a story? Are you being authentic? Can you scale this plan?Why "Operational Strength" in a Company is a Key Factor Having an idea is one thing. It's a whole other thing to turn the idea into an investable company.  Why Not All Succesful Companies are Investable Companies A company can be a success but also a bad fit for investors.The Challenges Faced By Women Entreprenuers Studies have been done that show when pitching investors, male entrepreneurs are asked about the opportunity and female entrepreneurs are asked more about the risk. "Turns out it’s much more difficult to defend risk then promote opportunity." Why Julie Believes Women Are Over-Mentored and Under-Sponsored Julie challenges mentors to take the extra step of being a sponsor to a women entrepreneur, not just a mentor, and getting more skin in the game.The Biggest Changes Julie Has Seen in Marketing Over the Last 15 Years There is more noise and data then ever before. But scaling marketing and sales in often the differentiator Julie sees in her portfolio companies that are able to "break through the growth curve." Checkout Julie on Twitter <a href="https://twitter.com/JulieHarrelson" rel="nofollow" target="_blank">@JulieHarrelson</a> Reach out to us with any ideas, questions, or feedback on the podcast!✉️ Nicole@shape.io ✉️ Jon@shape.io

Inside the Mind of a VC with Julie Harrelson, Fund Manager, Cascade Angels

Oregon-based entrepreneur, investor, and philanthropist, Julie Harrelson, is the CEO of Harrelson Group and the fund manager of Cascade Angels Fund, in which she co-founded in 2013. Throughout her entrepreneurial career, she has had multiple executive roles in design, technology, and angel investing. She has received many accolades for her hard work and success, including the 2017 Bend Chamber of Commerce Woman of the Year Award and the Oregon 2014 Women of Influence Orchid Award. She is an active member of the Angel Capital Association, the Oregon State University Advantage Accelerator and Metropolitan Family Service, and the Portland State University’s Center for Women’s Leadership Honorary Council. In this episode, Julie explores the topic of philanthropy in entrepreneurship and using collaboration to create a thriving entrepreneurial ecosystem.  09:23 - Entrepreneurship in the Oregon 12:04 - How Julie created a fund in Bend, Oregon 14:09 - Fund managers are over 90% men 16:10 - The beginnings of Cascade Angel Fund 18:03 - Julie’s biggest asset from collaboration 22:05 - Persistent effort over time leads to valuable progress 23:41 - The “three-legged stool” for investing in Bend, Oregon 25:00 -  Why angel investors are attracted to Bend, Oregon 26:03 - Up and coming industries in Bend, Oregon and Pacific Northwest 28:47 - The importance of the entrepreneurial ecosystem 30:50 - How can angel investors really make a mark on the entrepreneurial ecosystem 32:13 - What Julie looks for as an individual angel investor 34:20 - How to manage your portfolio as an angel investor 35:33 - Fund Five’s investments 39:12 - Being civically engaged as ecosystem builders 42:41 - Julie’s favorite angel investing resource 42:55 - Julie’s favorite book 43:44 - Major influences in Julie’s life 44:37 - What “abundance mindset” means to Julie  Full show notes: http://www.sheinvests.com/22

Oregon-based entrepreneur, investor, and philanthropist, Julie Harrelson, is the CEO of Harrelson Group and the fund manager of Cascade Angels Fund, in which she co-founded in 2013. Throughout her entrepreneurial career, she has had multiple executive roles in design, technology, and angel investing. She has received many accolades for her hard work and success, including the 2017 Bend Chamber of Commerce Woman of the Year Award and the Oregon 2014 Women of Influence Orchid Award. She is an active member of the Angel Capital Association, the Oregon State University Advantage Accelerator and Metropolitan Family Service, and the Portland State University’s Center for Women’s Leadership Honorary Council. In this episode, Julie explores the topic of philanthropy in entrepreneurship and using collaboration to create a thriving entrepreneurial ecosystem. <ul> <li>09:23 - Entrepreneurship in the Oregon</li> <li>12:04 - How Julie created a fund in Bend, Oregon</li> <li>14:09 - Fund managers are over 90% men</li> <li>16:10 - The beginnings of Cascade Angel Fund</li> <li>18:03 - Julie’s biggest asset from collaboration</li> <li>22:05 - Persistent effort over time leads to valuable progress</li> <li>23:41 - The “three-legged stool” for investing in Bend, Oregon</li> <li>25:00 -  Why angel investors are attracted to Bend, Oregon</li> <li>26:03 - Up and coming industries in Bend, Oregon and Pacific Northwest</li> <li>28:47 - The importance of the entrepreneurial ecosystem</li> <li>30:50 - How can angel investors really make a mark on the entrepreneurial ecosystem</li> <li>32:13 - What Julie looks for as an individual angel investor</li> <li>34:20 - How to manage your portfolio as an angel investor</li> <li>35:33 - Fund Five’s investments</li> <li>39:12 - Being civically engaged as ecosystem builders</li> <li>42:41 - Julie’s favorite angel investing resource</li> <li>42:55 - Julie’s favorite book</li> <li>43:44 - Major influences in Julie’s life</li> <li>44:37 - What “abundance mindset” means to Julie</li> </ul> Full show notes: <a href="http://www.sheinvests.com/22" rel="nofollow" target="_blank">http://www.sheinvests.com/22</a>

022 Julie Harrelson - Collaborative Angel Investing in the Pacific Northwest