Joe Oblas's guest appearances

Joe Oblas

People. Process. Service.

The Irresistible Factor

TJ Mehta

Adam Bernhardt

Kyle Noonan

Mike Snyder

Amine Bentahar

Cortney Baker

Jan Murfield

Scott Lowe

Bobby Barajas

Bill Kasko

Elly Truesdell

Tyler Hess

Susan Griffin-Black

Andrew Pudalov

Bob Burke

OwlTail

Can jerky be disruptive? Absolutely.Joe Oblas, co-founder and CEO of Stryve, decided to disrupt the beef snacks category with a brand that doesn’t believe in compromises. Stryve’s “jerky without the junky” product is nutritious and delicious. That’s because they use biltong, an air-dried meat snack with 50% more protein than jerky — and no sugar, nitrates, preservatives, or chemicals. “Typically, the healthier a snack product is, the worse it tastes,” Joe shared. But that isn’t true with biltong — it’s almost like a miracle snack.Together, Joe and host Kristi Bridges explore biltong’s South African roots and its growing foothold in the U.S. market. “It checked every single box we had,” Joe said. “We were all in.”Despite hurdles — a pandemic and drastically increased commodity prices — Stryve has grown significantly since its founding in 2018. Joe shares why he and his business partner chose to become a publicly-traded company, what keeps him motivated through difficult times, and some valuable advice for entrepreneurs at the beginning of their founding journey.

Can jerky be disruptive? Absolutely. Joe Oblas, co-founder and CEO of Stryve, decided to disrupt the beef snacks category with a brand that doesn’t believe in compromises. Stryve’s “jerky without the junky” product is nutritious and delicious. That’s because they use biltong, an air-dried meat snack with 50% more protein than jerky — and no sugar, nitrates, preservatives, or chemicals. “Typically, the healthier a snack product is, the worse it tastes,” Joe shared. But that isn’t true with biltong — it’s almost like a miracle snack. Together, Joe and host Kristi Bridges explore biltong’s South African roots and its growing foothold in the U.S. market. “It checked every single box we had,” Joe said. “We were all in.” Despite hurdles — a pandemic and drastically increased commodity prices — Stryve has grown significantly since its founding in 2018. Joe shares why he and his business partner chose to become a publicly-traded company, what keeps him motivated through difficult times, and some valuable advice for entrepreneurs at the beginning of their founding journey.

Interview with Joe Oblas — Stryve Co-Founder and CEO

Joe Oblas, Co-CEO of Stryve Biltong, joined People. Process. Service.™️ to discuss his company’s mission to bring people healthier snacks. The product is Biltong, a high protein, low sugar snack made from a centuries-old process of drying and preserving meat that originated in South Africa. The product may seem similar, but it is anything but beef jerky. One instant convert was co-host, Bill Kasko, President and CEO of Frontline Source Group. Kasko had a bag of Biltong with him in the studio, and after a few bites of Biltong, he wasn’t sharing with anyone. Oblas’ excitement about Biltong stems from the fact it is a snack that is healthy. Biltong doesn’t contain all of the processed sugar and additives similar meat-based snacks have. It’s high protein, with minimal processing, air-dried, and not cooked. “You rarely find a product that is truly good for you,” said Oblas. “Name another snack that is actually healthy for you. It’s really a challenge.” How did Oblas begin his entrepreneurial journey? Oblas and his friends, at 12 years of age, bought and sold baseball cards at card conventions. Shortly after graduating college, Oblas and friends started a successful fruit smoothie chain. As he grew his business and needed capital to expand, Oblas learned a harsh lesson in moving away from doing the things that made his company successful in the first place. A re-branding effort, with no research, testing, led to plummeting sales and the end of the venture. But Oblas took this lesson to heart and used it as a reminder to be true to the mission of the future company’s he went on to start. “A combination for success is a competent entrepreneur teamed up with very experienced complementary pieces,” said Oblas.

<a href="https://marketscale.com/industries/contributors/joe-oblas/" rel="nofollow" target="_blank">Joe Oblas</a>, Co-CEO of <a href="https://stryve.com/" rel="nofollow" target="_blank">Stryve Biltong</a>, joined People. Process. Service.™️ to discuss his company’s mission to bring people healthier snacks. The product is Biltong, a high protein, low sugar snack made from a centuries-old process of drying and preserving meat that originated in South Africa. The product may seem similar, but it is anything but beef jerky. One instant convert was co-host, <a href="https://marketscale.com/industries/contributors/bill-kasko/" rel="nofollow" target="_blank">Bill Kasko</a>, President and CEO of <a href="https://www.frontlinesourcegroup.com/" rel="nofollow" target="_blank">Frontline Source Group</a>. Kasko had a bag of Biltong with him in the studio, and after a few bites of Biltong, he wasn’t sharing with anyone. Oblas’ excitement about Biltong stems from the fact it is a snack that is healthy. Biltong doesn’t contain all of the processed sugar and additives similar meat-based snacks have. It’s high protein, with minimal processing, air-dried, and not cooked. “You rarely find a product that is truly good for you,” said Oblas. “Name another snack that is actually healthy for you. It’s really a challenge.” How did Oblas begin his entrepreneurial journey? Oblas and his friends, at 12 years of age, bought and sold baseball cards at card conventions. Shortly after graduating college, Oblas and friends started a successful fruit smoothie chain. As he grew his business and needed capital to expand, Oblas learned a harsh lesson in moving away from doing the things that made his company successful in the first place. A re-branding effort, with no research, testing, led to plummeting sales and the end of the venture. But Oblas took this lesson to heart and used it as a reminder to be true to the mission of the future company’s he went on to start. “A combination for success is a competent entrepreneur teamed up with very experienced complementary pieces,” said Oblas.

A Healthy Recipe for Success with Joe Oblas