Elly Truesdell's guest appearances

Elly Truesdell

Radio Cherry Bombe

1Mby1M Entrepreneurship Podcast

HTW with Zoe and Erica

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

EnWave Corporation 

The Irresistible Factor

Seth Goldman

Hannah Bronfman

Lisa Ling

Terri Cole

Anthony Bourdain

Dave Heath

Lindsey Simcik

Jancis Robinson

Lidia Bastianich

Stephen Colbert

Mastin Kipp

Todd White

Will Cole

Alisa Vitti

Jeremy Allen

OwlTail

Bobby Flay

Our guest today is Elly Truesdell, Founder &amp; Managing Partner at New Fare Ventures. a venture capital fund centered on the modern eater and evolving American palate. Some of the investments include Made By Nacho, Mid-Day Squares, Foxtrot and Tacombi. We discuss her time at Whole Foods, how she ended up meeting Bobby Flay and founding Made by Nacho, why she wanted to start a fund and how she thinks about investing in food and retail.  Some of the questions I ask her:  Were you always into nutrition and buying food from natural channels? What was your role at Whole Foods? What is the global director of local brands and product innovation?What has to go right for a brand to get into Whole Foods?Why did you decide to leave to become the CEO of Canopy Foods?What attracted you to investing?Co-packers is the #1 issue - can’t scale because they don’t have What led you founding Made by Nacho?How did you meet Bobby Flay?What was it like working with an iron chef who is used to restaurants and creating these incredible dishes vs. starting a CPG brand?Why did you found New Fare? What’s the origin story? What attracted you to venture capital?Why is there room in consumer investing and CPG? Is there a statistic that you keep coming back to?What causes a trend to have it’s moment?Upcycled ingredientsEasy to entry - what’s it like fundraisingHow do you think about portfolio construction?What are some of the trends in consumer that you’re really excited about?How do you approach portfolio construction?How do you think about vertical integration?  ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. If you agree, sign-up for their waitlist at aventure.vc.   aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.   Mike is a paid spokesperson for aVenture and is compensated $6,000.   Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.

Our guest today is Elly Truesdell, Founder &amp; Managing Partner at New Fare Ventures. a venture capital fund centered on the modern eater and evolving American palate. Some of the investments include Made By Nacho, Mid-Day Squares, Foxtrot and Tacombi. We discuss her time at Whole Foods, how she ended up meeting Bobby Flay and founding Made by Nacho, why she wanted to start a fund and how she thinks about investing in food and retail. Some of the questions I ask her: <ol><li>Were you always into nutrition and buying food from natural channels? </li><li>What was your role at Whole Foods? What is the global director of local brands and product innovation?</li><li>What has to go right for a brand to get into Whole Foods?</li><li>Why did you decide to leave to become the CEO of Canopy Foods?</li><li>What attracted you to investing?</li><li>Co-packers is the #1 issue - can’t scale because they don’t have </li><li>What led you founding Made by Nacho?</li><li>How did you meet Bobby Flay?</li><li>What was it like working with an iron chef who is used to restaurants and creating these incredible dishes vs. starting a CPG brand?</li><li>Why did you found New Fare? What’s the origin story? What attracted you to venture capital?</li><li>Why is there room in consumer investing and CPG? Is there a statistic that you keep coming back to?</li><li>What causes a trend to have it’s moment?</li><li>Upcycled ingredients</li><li>Easy to entry - what’s it like fundraising</li><li>How do you think about portfolio construction?</li><li>What are some of the trends in consumer that you’re really excited about?</li><li>How do you approach portfolio construction?</li><li>How do you think about vertical integration?</li></ol> ***Sponsor***  Introducing <a href="http://aventure.vc/" rel="nofollow" target="_blank">aVenture</a> - venture capital for everyone With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. If you agree, sign-up for their waitlist at <a href="http://aventure.vc/" rel="nofollow" target="_blank">aventure.vc</a>. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, <a href="http://aventure.vc/" rel="nofollow" target="_blank">http://aventure.vc</a>. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter <a href="https://theconsumervc.substack.com/" rel="nofollow" target="_blank">Here</a>.

Elly Truesdell (New Fare Partners) - How she started a cat food brand with Bobby Flay,  Going from Whole Foods to launching VC fund, When brands should vertically integrate

Today’s episode features Elly Truesdell, Partner at Almanac Insights, and Former Global Director at Whole Foods. Having overseen Global Product Innovation &amp; Development at Whole Foods, Elly has cultivated a skill-set and perspective into the consumer-packaged goods industry like few others in North America. She's also served as CEO of Canopy Foods – a large-scale, US-based co-packer. Tune into her conversation with our own Mike Wilkes.  Food for Thought is a series of interviews featuring an array of professionals and thought leaders in the food industry. From food production to supply chain constraints to product development, this series looks to the future of food in a post-COVID-19 world

Today’s episode features Elly Truesdell, Partner at Almanac Insights, and Former Global Director at Whole Foods. Having overseen Global Product Innovation &amp; Development at Whole Foods, Elly has cultivated a skill-set and perspective into the consumer-packaged goods industry like few others in North America. She's also served as CEO of Canopy Foods – a large-scale, US-based co-packer. Tune into her conversation with our own Mike Wilkes.  Food for Thought is a series of interviews featuring an array of professionals and thought leaders in the food industry. From food production to supply chain constraints to product development, this series looks to the future of food in a post-COVID-19 world

Elly Truesdell (Almanac Insights) A Deep Dive into Natural + Organic Foods | Food for Thought

Elly Truesdell is Partner at Almanac Insights, a fund focused on food related investments. We have a fascinating conversation.

Elly Truesdell is Partner at Almanac Insights, a fund focused on food related investments. We have a fascinating conversation.

477th 1Mby1M Entrepreneurship Podcast with Elly Truesdell, Almanac Insights - 1Mby1M Entrepreneurship Podcast

Today we are sitting down with Elly Truesdell, the CEO of Canopy Foods. Canopy Foods is providing infrastructure, production and expertise to power the next generation of unforgettable foods and enduring brands– they are the evolved co-packing company that your food business needs to know. And even if you’re not in the food biz, but just the business of eating food--take note! Elly has built her career from over 9 years at Whole Foods Market, and offers expertise in brand development, food trends and product innovation. She now sits on the Board of Canopy Foods, as a mentor to FOOD-X and the Chobani Food Incubator, and acts as advisor to Almanac Investments. In our conversation today, we talk all things startup and food manufacturing. Elly shares the weird things she keeps in her fridge, what it was like working with brands during her career at Whole Foods, and how pumped she is about jackfruit.   If you’re a food business looking for the low-down on co-packing, listen up as Elly Truesdell talks about...  Where to develop products when you’re a company Growing and scaling your brand through retailers What Canopy is doing to set themselves apart + change the co-packing game Where the plant-based movement is going New food categories that she’s excited about    Resources:  Learn more: canopyfoods.com Instagram: @ellytruesdell    We now have a partners page full of all the brands we know and love, and they’re offering great discounts just for you! Head over to the website to check out all the great brands and companies we know and love.   htwpodcast.com/partners  Highway To Well is a production of Crate Media

Today we are sitting down with Elly Truesdell, the CEO of Canopy Foods. Canopy Foods is providing infrastructure, production and expertise to power the next generation of unforgettable foods and enduring brands– they are the evolved co-packing company that your food business needs to know. And even if you’re not in the food biz, but just the business of eating food--take note! Elly has built her career from over 9 years at Whole Foods Market, and offers expertise in brand development, food trends and product innovation. She now sits on the Board of Canopy Foods, as a mentor to FOOD-X and the Chobani Food Incubator, and acts as advisor to Almanac Investments. In our conversation today, we talk all things startup and food manufacturing. Elly shares the weird things she keeps in her fridge, what it was like working with brands during her career at Whole Foods, and how pumped she is about jackfruit. If you’re a food business looking for the low-down on co-packing, listen up as Elly Truesdell talks about... <ul> <li>Where to develop products when you’re a company</li> <li>Growing and scaling your brand through retailers</li> <li>What Canopy is doing to set themselves apart + change the co-packing game</li> <li>Where the plant-based movement is going</li> <li>New food categories that she’s excited about</li> </ul> Resources: <ul> <li>Learn more: <a href="https://canopyfoods.com/" rel="nofollow" target="_blank">canopyfoods.com</a></li> <li>Instagram: <a href="https://www.instagram.com/ellytruesdell/?hl=en" rel="nofollow" target="_blank">@ellytruesdell</a></li> </ul> We now have a partners page full of all the brands we know and love, and they’re offering great discounts just for you! Head over to the website to check out all the great brands and companies we know and love. <a href="http://www.htwpodcast.com/partners" rel="nofollow" target="_blank">htwpodcast.com/partners</a> Highway To Well is a production of <a href="http://crate.media/" rel="nofollow" target="_blank">Crate Media</a>

47. Elly Truesdell of Canopy Foods Talks All Things Startup and Food Manufacturing

Erica Blumenthal

Nikki Huganir

Elly Truesdell has one of the coolest jobs in food. As Northeast Regional Local Forager for Whole Foods Market, she “forages” for new brands and talent to spotlight. Truesdell spends her time visiting production facilities and farms, offering guidance to small wholesalers, and helping to launch their brands. She curated the Snack Break networking session at this year’s Cherry Bombe Jubilee conference. Yes Way Rosé is the dream project of Erica Blumenthal, a fashion editor, and Nikki Huganir, an art director, best friends who fell in love with rosé over many summer nights together. Founded in 2013 on Instagram, they created a voice and lifestyle to capture the beauty of their favorite light pink wine that quickly became a popular meme. Since, they have developed a collection of tees and tote bags, a nail polish with the Tenoverten nail salon, and their own collaborative rosé, Summer Water, with Club W.

Elly Truesdell has one of the coolest jobs in food. As Northeast Regional Local Forager for Whole Foods Market, she “forages” for new brands and talent to spotlight. Truesdell spends her time visiting production facilities and farms, offering guidance to small wholesalers, and helping to launch their brands. She curated the Snack Break networking session at this year’s Cherry Bombe Jubilee conference. Yes Way Rosé is the dream project of Erica Blumenthal, a fashion editor, and Nikki Huganir, an art director, best friends who fell in love with rosé over many summer nights together. Founded in 2013 on Instagram, they created a voice and lifestyle to capture the beauty of their favorite light pink wine that quickly became a popular meme. Since, they have developed a collection of tees and tote bags, a nail polish with the Tenoverten nail salon, and their own collaborative rosé, Summer Water, with Club W.