Michael Keplinger
14 Podcast Episodes
Episode 28: The Role Of Packaging In Marketing with Smash Brand's Michael Keplinger
Episode 28: The Role Of Packaging In Marketing with Smash Brand's Michael Keplinger
In this episode, Maureen interviews Michael Keplinger of SmashBrand on the role that packaging plays in marketing, how t... Read more
17 Jan 2022
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30mins
How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger
How to Design Great Packaging That Creates an Emotional Bond With Your Audience with Michael Keplinger
Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’... Read more
12 Nov 2021
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51mins
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#347 - Michael Keplinger gets REAL about Creating Brands People Love to Consume
#347 - Michael Keplinger gets REAL about Creating Brands People Love to Consume
Michael & SmashBrand helps brand managers confidently put products on the shelf that sell. Combining branding and de... Read more
22 Aug 2021
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37mins
"Walk a Day in the Shoes of Your Customer" with Michael Keplinger
"Walk a Day in the Shoes of Your Customer" with Michael Keplinger
"Walk a Day in the Shoes of Your Customer" with Michael KeplingerJoin my Digital Marketing Method Group Coaching Program... Read more
28 Jun 2021
•
20mins
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Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand
Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand
“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why ... Read more
22 Jun 2021
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29mins
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
Whether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the on... Read more
27 Apr 2021
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25mins
Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand
Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Micha... Read more
16 Apr 2021
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41mins
Michael Keplinger - Testing brand design
Michael Keplinger - Testing brand design
Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specialize... Read more
23 Nov 2020
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38mins
Brand Strategy + Ideation ft. SmashBrand's Michael Keplinger
Brand Strategy + Ideation ft. SmashBrand's Michael Keplinger
On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing... Read more
13 Nov 2020
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39mins
Ep. 173 - How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger
Ep. 173 - How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger
Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packa... Read more
10 Nov 2020
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49mins
