Margie Agin
19 Podcast Episodes
Interview with Margie Agin - The Ins and Outs of B2B Product Marketing - Episode #72
Interview with Margie Agin - The Ins and Outs of B2B Product Marketing - Episode #72
“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.” Margie Agin i... Read more
25 Feb 2022
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32mins
When Your Product Needs a Breakthrough, with Margie Agin
When Your Product Needs a Breakthrough, with Margie Agin
Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of... Read more
19 Oct 2021
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26mins
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93: Have you done the market research with Margie Agin
93: Have you done the market research with Margie Agin
When was the last time you did market research? Or sat down and reflected whether your branding messages align to your ... Read more
27 Sep 2021
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43mins
224 Margie Agin - Brand Personality: How to Make Your Business Stand Out and Breakthrough
224 Margie Agin - Brand Personality: How to Make Your Business Stand Out and Breakthrough
60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out... Read more
2 Sep 2021
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44mins
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Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics
Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics
Margie Agin is Founder & Chief Strategist at Centerboard Marketing, and in this episode we’re talking about how to t... Read more
29 Aug 2021
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34mins
TRP 0063 How to Differentiate Your Company to Gain Attention and Drive Buyer Behavior with Margie Agin
TRP 0063 How to Differentiate Your Company to Gain Attention and Drive Buyer Behavior with Margie Agin
Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to ... Read more
19 Aug 2021
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29mins
The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode
The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns ... Read more
3 Jul 2021
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1hr 4mins
Brand Breakthrough with Margie Agin
Brand Breakthrough with Margie Agin
Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tag... Read more
15 Jun 2021
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46mins
#27 B2B Content Marketing and Attribution with Margie Agin
#27 B2B Content Marketing and Attribution with Margie Agin
It is so common and so difficult, for companies to not understand what's working and what's not - or not even have a met... Read more
21 Mar 2021
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20mins
#11: Building Brands That Breakthrough with Margie Agin
#11: Building Brands That Breakthrough with Margie Agin
Margie Agin, Founder and Chief Strategist at Centerboard Marketing wrote the book, "Brand Breakthrough: How to go beyond... Read more
3 Feb 2021
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41mins
