Brienna Pinnow's guest appearances

Brienna Pinnow

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Oli Gardner

Darian Shirazi

Julie Lyle

Heather Dubrow

Victor Cho

Jeff Sanders

Rand Fishkin

Laura Petersen

Chris Moody

Frank Luntz

Mark Organ

Nick Bell

Rob Salkowitz

Brian Wong

David May

OwlTail

“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.  Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode:  How does Experian Marketing Services differ from Experian? Why is Addressable TV such a hot topic? How does coordination between TV and other channels improve purchase intent? The truth about cord cutters and the state of the industry. How TV advertising has changed with Addressable TV  How exactly does Addressable TV Work? How you can use Addressable TV to track your return on ad spend

“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow <a href="http://twitter.com/BriennaP" rel="nofollow" target="_blank">@BriennaP</a> has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services <a href="https://twitter.com/ExperianMkt" rel="nofollow" target="_blank">@ExperianMkt</a> has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: <ul> <li>How does Experian Marketing Services differ from Experian?</li> <li>Why is Addressable TV such a hot topic?</li> <li>How does coordination between TV and other channels improve purchase intent?</li> <li>The truth about cord cutters and the state of the industry.</li> <li>How TV advertising has changed with Addressable TV </li> <li>How exactly does Addressable TV Work?</li> <li>How you can use Addressable TV to track your return on ad spend</li></ul>

075: The Power of Addressable TV with Brienna Pinnow (Part 2)

We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.  Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode:  What is Addressable TV and why is it so important? What Bri does as a part of the Experian marketing division How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies.  Why it's important to meet customers where they are.  How Experian Marketing developed their focus on addressable marketing.    Resources: IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/] IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]

We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [<a href="http://twitter.com/BriennaP" rel="nofollow" target="_blank">@BriennaP</a>] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [<a href="https://twitter.com/ExperianMkt" rel="nofollow" target="_blank">@ExperianMkt</a>] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: <ul> <li>What is Addressable TV and why is it so important?</li> <li>What Bri does as a part of the Experian marketing division</li> <li>How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies. </li> <li>Why it's important to meet customers where they are. </li> <li>How Experian Marketing developed their focus on addressable marketing.</li> </ul> Resources: IMA Leader 018 Brian Wong: CEO of Kiip [<a href="http://imanetwork.org/018-brian-wong" rel="nofollow" target="_blank">http://imanetwork.org/018-brian-wong</a>/] IMA Leader Video Podcast [<a href="http://bit.ly/imavideo" rel="nofollow" target="_blank">Bit.ly/ImaLeaderVideo]</a>

074: The Power of Addressable TV with Brienna Pinnow