18 Podcast Episodes
Mark Organ @ Eloqua: The Neuroscientist Who Automated Emails
Mark Organ @ Eloqua: The Neuroscientist Who Automated Emails
You may or may not be someone who understands all the specific intricacies of marketing automation, but, no matter who y... Read more
20 Sep 2021
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42mins
Why crafting a big category vision will help you sign more Megadeals - with Mark Organ
Why crafting a big category vision will help you sign more Megadeals - with Mark Organ
If you're a true listener of this podcast you have probably heard Mark Organ's voice before. Here we discuss why you sho... Read more
18 Feb 2021
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51mins
Godard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at Eloqua
Godard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at Eloqua
In this first episode, Gil has an intimate discussion with three successful CEOs who each were instrumental in creating ... Read more
13 Oct 2020
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46mins
Why to Increase Content Marketing Spend During Recessions with Mark Organ
Why to Increase Content Marketing Spend During Recessions with Mark Organ
#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, share... Read more
22 Jun 2020
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20mins
Serial Category Creator - Mark Organ
Serial Category Creator - Mark Organ
Every now and then someone comes along and creates their own category or segment. That's exactly what our podcast guest ... Read more
18 Jun 2020
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58mins
Category Discovery and Category Design (Positioning) with Mark Organ
Category Discovery and Category Design (Positioning) with Mark Organ
To Mark, the term” category creation” is often mislabeled. He would rather refer to it as category discovery, in the sam... Read more
1 May 2020
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29mins
32: How Advocate Marketing Is Building Successful Companies w/ Mark Organ
32: How Advocate Marketing Is Building Successful Companies w/ Mark Organ
The world is changing. We all know this. Think about it: What do we do before we try a product or a service? We go and f... Read more
27 Aug 2019
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27mins
42: The Customer Powered Company, with Mark Organ
42: The Customer Powered Company, with Mark Organ
This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark en... Read more
9 Apr 2019
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49mins
The changes Mark Organ made at Influitive to cut churn and burn by 70%
The changes Mark Organ made at Influitive to cut churn and burn by 70%
After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience... Read more
23 Aug 2018
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38mins
609: How to Mobilize Your Advocates w/ Mark Organ
609: How to Mobilize Your Advocates w/ Mark Organ
In this episode we talk to Mark Organ, CEO at Influitive. LinkedIn: https://www.linkedin.com/in/markorgan/
10 Jan 2018
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21mins