Ken Jurina's guest appearances

Ken Jurina

Marketing Speak

Webcology

Dave Snyder

Rand Fishkin

Wil Reynolds

Bill Hartzer

Mike Rhodes

David Vogelpohl

Lily Ray

Joel Comm

Khalid Saleh

Joost De Valk

Nir Eyal

Perry Marshall

David Burkus

Laura Roeder

Chris Voss

OwlTail

In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list.   These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over its competitors back in the ‘90s. Ken was also Co-Founder and Co-Chair of the Canadian Search Engine Marketing Professional Organization which establishes and promotes ethical internet marketing practices and guidelines in Canada. If you are in the mood for a masterclass, keep reading because you are about to hear some tips and secrets drawn from years of blood, sweat, and tears.

167. Differentiating Yourself From The Competition with Ken Jurina

Jim and Dave speak about the European Union Lengthening their probe Into Google's acquisition of DoubleClick, plus interviews with  Ken Jurina and Damien Findlay from internet market research and search engine optimization company EpiarSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

Jim and Dave speak about the European Union Lengthening their probe Into Google's acquisition of DoubleClick, plus interviews with Ken Jurina and Damien Findlay from internet market research and search engine optimization company Epiar Support this podcast at — <a href="https://redcircle.com/webcology/donations" rel="payment nofollow" target="_blank">https://redcircle.com/webcology/donations</a> Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Ken Jurina and Damien Findlay from Epiar