Kylan Lundeen's guest appearances

Kylan Lundeen

B2B Growth

Marketing Today with Alan Hart

Happy Market Research Podcast

Dave Gerhardt

Ryan Bonnici

Emmanuel Probst

Katherine Calvert

Dave Knox

Drew Neisser

Tim Matthews

Navid Jafari

Joseph Jaffe

Jake Sorofman

Tom Fishburne

Peter Horst

Dara Treseder

David Cancel

Anudit Vikram

OwlTail

Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth.In their conversation, Alan and Kylan discuss skateboards, valuable content creation in a world of distraction, and the power of educating your internal team on what marketing actually does. You'll also hear Kylan's perspective on creating a new category, as well as how he and his team have combatted the marketing competition that is the entertainment industry. Listen in to find out how Kylan thinks marketers should be adapting to the future and what you can do to cut through the noise.  In this episode, you'll learn:The benefit of accepting random projectsWhy you should focus on growth vs. marketingOvercoming the entertainment competition  Key Highlights:[01:26] Kylan's favorite hobby[03:30] How Kylan became an accidental marketer[06:15] “Meandering” through marketing[09:32] Getting banned from Dreamforce[11:15] Becoming CMO[15:06] Focusing on growth vs. marketing[19:05] Appreciating the foundations[21:12] Creating a new category[29:00] Marketing, clear and simple[34:13] Competing with entertainment[40:00] Where Kylan gets inspiration[45:37] A defining experience that made Kylan who he is today [49:35] What Kylan says is today's biggest threat and opportunity for marketersResources Mentioned: QualtricsKylan LundeenFunctional ArtSkateboardsRyan SmithJared SmithDreamforceQualtrics 5 for the FightAndy Rachleff  – Benchmark Capital Subscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:Kylan LinkedIn: https://www.linkedin.com/in/kylanlundeen/Qualtrics Twitter: https://twitter.com/Qualtrics/Connect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/kylanlundeen/#" rel="nofollow" target="_blank">Kylan Lundeen</a> is the Chief Marketing Officer at <a href="https://www.qualtrics.com/" rel="nofollow" target="_blank">Qualtrics</a> where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth.In their conversation, Alan and Kylan discuss skateboards, valuable content creation in a world of distraction, and the power of educating your internal team on what marketing actually does. You'll also hear Kylan's perspective on creating a new category, as well as how he and his team have combatted the marketing competition that is the entertainment industry. Listen in to find out how Kylan thinks marketers should be adapting to the future and what you can do to cut through the noise.  In this episode, you'll learn:<ul><li>The benefit of accepting random projects</li><li>Why you should focus on growth vs. marketing</li><li>Overcoming the entertainment competition  </li></ul> Key Highlights:<ul><li>[01:26] Kylan's favorite hobby</li><li>[03:30] How Kylan became an accidental marketer</li><li>[06:15] “Meandering” through marketing</li><li>[09:32] Getting banned from Dreamforce</li><li>[11:15] Becoming CMO</li><li>[15:06] Focusing on growth vs. marketing</li><li>[19:05] Appreciating the foundations</li><li>[21:12] Creating a new category</li><li>[29:00] Marketing, clear and simple</li><li>[34:13] Competing with entertainment</li><li>[40:00] Where Kylan gets inspiration</li><li>[45:37] A defining experience that made Kylan who he is today </li><li>[49:35] What Kylan says is today's biggest threat and opportunity for marketers</li></ul>Resources Mentioned: <ul><li><a href="https://www.qualtrics.com/" rel="nofollow" target="_blank">Qualtrics</a></li><li><a href="https://www.linkedin.com/in/kylanlundeen/" rel="nofollow" target="_blank">Kylan Lundeen</a></li><li><a href="https://www.artspace.com/magazine/art_101/art_market/functional_art-51024" rel="nofollow" target="_blank">Functional Art</a></li><li><a href="https://en.wikipedia.org/wiki/Skateboard" rel="nofollow" target="_blank">Skateboards</a></li><li><a href="https://www.linkedin.com/in/ryan-smith-3417901/" rel="nofollow" target="_blank">Ryan Smith</a></li><li><a href="https://www.forbes.com/profile/jared-smith-1/" rel="nofollow" target="_blank">Jared Smith</a></li><li><a href="https://www.salesforce.com/dreamforce/" rel="nofollow" target="_blank">Dreamforce</a></li><li><a href="https://www.prnewswire.com/news-releases/qualtrics-5-for-the-fight-campaign-named-a-world-changing-idea-awards-finalist-by-fast-company-300627553.html" rel="nofollow" target="_blank">Qualtrics 5 for the Fight</a></li><li><a href="https://www.linkedin.com/in/rachleff/" rel="nofollow" target="_blank">Andy Rachleff </a> – Benchmark Capital </li></ul>Subscribe to the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a></li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )</li></ul>Connect with the Guest:<ul><li>Kylan LinkedIn: <a href="https://www.linkedin.com/in/kylanlundeen/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kylanlundeen/</a></li><li>Qualtrics Twitter:<a href="https://twitter.com/Qualtrics/" rel="nofollow" target="_blank"> https://twitter.com/Qualtrics/</a></li></ul> Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

262: Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen

In this episode we talk to Kylan Lundeen, Head of Marketing at Qualtrics. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode we talk to <a href="https://www.linkedin.com/in/kylanlundeen/" rel="nofollow noopener noreferrer" target="_blank">Kylan Lundeen</a>, Head of Marketing at <a href="https://www.qualtrics.com/" rel="nofollow noopener noreferrer" target="_blank">Qualtrics</a>. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

1096: How to Win at the Experience Economy w/ Kylan Lundeen

My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.On November 11, 2018 it was announced that Qualtrics would be acquired by SAP. The acquisition is expected to close in the first half of 2019.Prior to joining Qualtrics in 2013, Kylan worked in Turnaround &amp; Restructuring Services at DVC while getting his MBA at Stanford.This Episode's Sponsor: G3 Translate Find Kylan Online: LinkedInwww.qualtrics.comFind Us Online:www.happymr.comSocial Media: @happymrxpLinkedIn[00:00]This is episode 201 of the Happy Market Research Podcast.  I have the pleasure of chatting with Kylan Lundeen, Head of Marketing for Qualtrics.  But first a word from our sponsor.[00:13]This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research.  For more information, please visit them at G3Translate.com.[00:40]  Hi. I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Kylan Lundeen, CMO at Qualtrics.  Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing consumer data.  On November 11, 2018, it was announced that Qualtrics would be acquired by SAP; the acquisition is expected to close in the first half of 2019.  Prior to joining Qualtrics in 2013, Kylan worked in turnaround and restructuring services at DVC while getting his MBA at Stanford University.  Kylan, thanks very much for joining me on the Happy Market Research Podcast.  I’ve been watching you guys very closely, of course, given my background at Decipher.  I remember actually in 2002 when I saw you guys pop, I was in a meeting at Intuit.  Intuit brought up that they had heard about you guys, and you had reached out.  And I’m like, “Oh, that really interesting.”  So I started to do some digging.  Based out of Utah, kind of an unusual location for a technology company in those days.  Subsequently, the company just ramped.  I felt like every single year, it was almost like a new phoenix.[01:51]  Yeah, it was interesting because it’s funny as people look back now it’s seems real intuitive.  You look at the path and it seems [Jamie laughs]...  And they’re like, “Of course.”  When I joined the company out of business school, it was still very much an academic research tool.  And I say “tool” very sort of specifically.  And the very soon thereafter, we kind of committed to an academic research platform.  Then we went into a corporate research platform.  Then we went into sort of like, generally speaking, insight platform because it was sort of beyond this kind of market research that people were doing.  And then we moved into experience management.  And again, looking back, all those steps see really logical, but they were terrifying at the time.  Each of one those felt like we were really taking a risk.  Where we had core audience that was really important to us and that we wanted to continue to sort of prioritize and put at the center of everything.  But we needed to expand sort of the messaging and our product offering to include different people, which means the messaging gets a little bit diluted to that specific audience at first.  So every time it felt really risky, and, I’ll be honest, when I first met Ryan...  He and I had a chance encounter in Palo Alto.  He was out there closing the first round of financing from Sequoia and Accel and we had breakfast together.  And there were two things... [03:10]  And what year is that?[03:12]  This is 2012.  So, in 2012, I had breakfast with Ryan Smith.  Again,

My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP. The acquisition is expected to close in the first half of 2019. Prior to joining Qualtrics in 2013, Kylan worked in Turnaround &amp; Restructuring Services at DVC while getting his MBA at Stanford. This Episode's Sponsor:  G3 Translate  Find Kylan Online:  LinkedIn <a href="http://www.qualtrics.com" rel="nofollow" target="_blank">www.qualtrics.com</a> Find Us Online: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a> Social Media: @happymrxp LinkedIn [00:00] This is episode 201 of the Happy Market Research Podcast.  I have the pleasure of chatting with Kylan Lundeen, Head of Marketing for Qualtrics.  But first a word from our sponsor. [00:13] This episode is brought to you by G3 Translate.  The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe.  Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at <a href="http://G3Translate.com" rel="nofollow" target="_blank">G3Translate.com</a>. [00:40]   Hi. I’m Jamin Brazil, and you’re listening to the Happy Market Research Podcast.  My guest today is Kylan Lundeen, CMO at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing consumer data.  On November 11, 2018, it was announced that Qualtrics would be acquired by SAP; the acquisition is expected to close in the first half of 2019. Prior to joining Qualtrics in 2013, Kylan worked in turnaround and restructuring services at DVC while getting his MBA at Stanford University.  Kylan, thanks very much for joining me on the Happy Market Research Podcast. I’ve been watching you guys very closely, of course, given my background at Decipher. I remember actually in 2002 when I saw you guys pop, I was in a meeting at Intuit. Intuit brought up that they had heard about you guys, and you had reached out.  And I’m like, “Oh, that really interesting.” So I started to do some digging. Based out of Utah, kind of an unusual location for a technology company in those days. Subsequently, the company just ramped. I felt like every single year, it was almost like a new phoenix. [01:51]   Yeah, it was interesting because it’s funny as people look back now it’s seems real intuitive.  You look at the path and it seems [Jamie laughs]... And they’re like, “Of course.” When I joined the company out of business school, it was still very much an academic research tool.  And I say “tool” very sort of specifically. And the very soon thereafter, we kind of committed to an academic research platform. Then we went into a corporate research platform. Then we went into sort of like, generally speaking, insight platform because it was sort of beyond this kind of market research that people were doing.  And then we moved into experience management. And again, looking back, all those steps see really logical, but they were terrifying at the time. Each of one those felt like we were really taking a risk. Where we had core audience that was really important to us and that we wanted to continue to sort of prioritize and put at the center of everything.  But we needed to expand sort of the messaging and our product offering to include different people, which means the messaging gets a little bit diluted to that specific audience at first. So every time it felt really risky, and, I’ll be honest, when I first met Ryan... He and I had a chance encounter in Palo Alto. He was out there closing the first round of financing from Sequoia and Accel and we had breakfast together.  And there were two things... [03:10]   And what year is that? [03:12]   This is 2012.  So, in 2012, I had breakfast with Ryan Smith.  Again,

Ep. 210 – Kylan Lundeen – How Qualtrics Used Culture to Create an $8 Billion Outcome