Katherine Calvert's guest appearances

Katherine Calvert

B2B Growth

The Marketer's Journey

Marketing Today with Alan Hart

Dan Lowden

Ryan Bonnici

Jeanne Hopkins

Meagen Eisenberg

Jay Baer

Dave Knox

Steve Pacinelli

Latane Conant

Edwin Abl

Andy Crestodina

Maria Pergolino

Melissa Sargeant

Jake Sorofman

Brian Kardon

Dan Frohnen

OwlTail

Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care.In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects.Katherine believes “there is a real opportunity for marketing leaders to be the champion within companies to elevate CX,” saying customer experience should be the “north star” by which they lead. Studies show that over 60% of consumers stop doing business with a brand after just one negative instance. On the other hand, 80% of consumers say they will pay more for the same product or service if it comes with a delightful customer experience.Listen to find out how customer experience is transformational to your company's finances.In this episode, you'll learn:The importance of staying connected The financial impact of having good CXUtilizing platforms and channelsKey Highlights:[01:22] Katherine's brush with Kevin Bacon[02:55] Katherine's path to becoming CMO[05:32] What you should know about Khoros[09:15] Stay connected with your customers[15:05] How marketers should think about channels and platforms [20:01] Katherine's advice for customer engagement[24:15] A defining experience that made Katherine who she is today [26:34] Katherine's advice to her younger self[27:29] A topic Katherine believes marketers should learn about[30:24] The brands and companies Katherine follows[32:35] What Katherine says is today's biggest opportunity for marketersResources Mentioned: KhorosKatherine CalvertQuicksilver (movie), Kevin Bacon (actor)Lithium, Spredfast MergerKhoros Smart Social ReportSephora, RothysSubscribe to the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:Katherine's LinkedIn: https://www.linkedin.com/in/katherinecalvert/Katherine's Twitter: https://twitter.com/kpcalvertKhoros's Twitter: https://twitter.com/KhorosConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/katherinecalvert/" rel="nofollow" target="_blank">Katherine Calvert </a>is the Chief Marketing Officer of <a href="https://khoros.com/" rel="nofollow" target="_blank">Khoros</a>, a digital engagement platform for social marketing, online communities, and customer care.In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects.Katherine believes “there is a real opportunity for marketing leaders to be the champion within companies to elevate CX,” saying customer experience should be the “north star” by which they lead. Studies show that over 60% of consumers stop doing business with a brand after just one negative instance. On the other hand, 80% of consumers say they will pay more for the same product or service if it comes with a delightful customer experience.Listen to find out how customer experience is transformational to your company's finances.In this episode, you'll learn:<ul><li>The importance of staying connected </li><li>The financial impact of having good CX</li><li>Utilizing platforms and channels</li></ul>Key Highlights:<ul><li>[01:22] Katherine's brush with Kevin Bacon</li><li>[02:55] Katherine's path to becoming CMO</li><li>[05:32] What you should know about Khoros</li><li>[09:15] Stay connected with your customers</li><li>[15:05] How marketers should think about channels and platforms </li><li>[20:01] Katherine's advice for customer engagement</li><li>[24:15] A defining experience that made Katherine who she is today </li><li>[26:34] Katherine's advice to her younger self</li><li>[27:29] A topic Katherine believes marketers should learn about</li><li>[30:24] The brands and companies Katherine follows</li><li>[32:35] What Katherine says is today's biggest opportunity for marketers</li></ul>Resources Mentioned: <ul><li><a href="https://khoros.com/" rel="nofollow" target="_blank">Khoros</a></li><li><a href="https://www.linkedin.com/in/katherinecalvert" rel="nofollow" target="_blank">Katherine Calvert</a></li><li><a href="https://en.wikipedia.org/wiki/Quicksilver_(film)" rel="nofollow" target="_blank">Quicksilver</a> (movie), <a href="https://en.wikipedia.org/wiki/Kevin_Bacon" rel="nofollow" target="_blank">Kevin Bacon</a> (actor)</li><li><a href="https://khoros.com/press-release/2018/lithium-technologies-and-spredfast-complete-merger" rel="nofollow" target="_blank">Lithium, Spredfast Merger</a></li><li><a href="https://khoros.com/resources/smart-social-report-volume-3-2021" rel="nofollow" target="_blank">Khoros Smart Social Report</a></li><li><a href="https://www.sephora.com/" rel="nofollow" target="_blank">Sephora</a>, <a href="https://rothys.com/" rel="nofollow" target="_blank">Rothys</a></li></ul>Subscribe to the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a></li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )</li></ul>Connect with the Guest:<ul><li>Katherine's LinkedIn: <a href="https://www.linkedin.com/in/katherinecalvert/" rel="nofollow" target="_blank">https://www.linkedin.com/in/katherinecalvert/</a></li><li>Katherine's Twitter:<a href="https://twitter.com/kpcalvert" rel="nofollow" target="_blank"> https://twitter.com/kpcalvert</a></li><li>Khoros's Twitter:<a href="https://twitter.com/Khoros" rel="nofollow" target="_blank"> https://twitter.com/Khoros</a></li></ul> Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

267: The Financial Impact of Customer Connection with Khoros’s Katherine Calvert

On this episode of The Marketer’s Journey, I interview Katherine Calvert, CMO at Khoros. Katherine began her career in communications and by her admission “didn’t even know what marketing was” but was always interested in tech and the idea of helping connect businesses to their customers. Her background has led her to take a conscious holistic approach to marketing: she understands the value of comms but also knows that data is hard to argue with when you’re trying to prove ROI. This holistic view of marketing and ability to adapt was integral to her success as CMO as her team merged and rebranded two $100M companies to form Khoros.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Data is the one thing in marketing you can truly measure and it’s important that as leaders we understand the advantage of this to earn a seat at the table.Rebranding is difficult, expensive and messy, especially when you are merging two defined identities. In Katherine’s case, it was a perfect opportunity to fuse data into the decision making process. Doing market research became critical to going about the rebrand properly.As a B2B marketer, your job is to create and accelerate revenue opportunities. When you are clear about this North star and impart this to your team the next steps become natural and it allows more collaboration with your sales team.Learn more about Khoros here: https://khoros.com/Learn more about Katherine here: https://www.linkedin.com/in/katherinecalvert/

On this episode of The Marketer’s Journey, I interview Katherine Calvert, CMO at Khoros. Katherine began her career in communications and by her admission “didn’t even know what marketing was” but was always interested in tech and the idea of helping connect businesses to their customers. Her background has led her to take a conscious holistic approach to marketing: she understands the value of comms but also knows that data is hard to argue with when you’re trying to prove ROI. This holistic view of marketing and ability to adapt was integral to her success as CMO as her team merged and rebranded two $100M companies to form Khoros.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:<ul><li>Data is the one thing in marketing you can truly measure and it’s important that as leaders we understand the advantage of this to earn a seat at the table.</li><li>Rebranding is difficult, expensive and messy, especially when you are merging two defined identities. In Katherine’s case, it was a perfect opportunity to fuse data into the decision making process. Doing market research became critical to going about the rebrand properly.</li><li>As a B2B marketer, your job is to create and accelerate revenue opportunities. When you are clear about this North star and impart this to your team the next steps become natural and it allows more collaboration with your sales team.</li></ul>Learn more about Khoros here: <a href="https://khoros.com/" rel="nofollow" target="_blank">https://khoros.com/</a>Learn more about Katherine here: <a href="https://www.linkedin.com/in/katherinecalvert/" rel="nofollow" target="_blank">https://www.linkedin.com/in/katherinecalvert/</a>

Ep #73: Rebranding Two $100m+ Brands Into One for Accelerated Growth w/ Katherine Calvert

In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros. The Forrester Report we discussed in today's episode (Getting To Know Your Customers): https://khoros.com/resources/forrester-report-getting-to-know-your-customers Other resources to go deeper on the topics of Customer Engagement &amp; Customer Experience: The Customer Experience Podcast: https://bombbomb.com/podcast or on Apple Podcasts here: https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989 Also, Never Lose a Customer Again by Joey Coleman  Are you able to easily track &amp; analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount  Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros. The Forrester Report we discussed in today's episode (Getting To Know Your Customers): <a href="https://khoros.com/resources/forrester-report-getting-to-know-your-customers" rel="noopener nofollow" target="_blank">https://khoros.com/resources/forrester-report-getting-to-know-your-customers</a> Other resources to go deeper on the topics of Customer Engagement &amp; Customer Experience: The Customer Experience Podcast: <a href="https://bombbomb.com/podcast" rel="noopener nofollow" target="_blank">https://bombbomb.com/podcast</a> or on Apple Podcasts here: <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989" rel="noopener nofollow" target="_blank">https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989</a> Also, Never Lose a Customer Again by Joey Coleman Are you able to easily track &amp; analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="noopener nofollow" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

1194: 3 Important Stats on Customer Engagement w/ Katherine Calvert