Scott Severson's guest appearances

Scott Severson

Hanson & Hunt

Intelligent Content

System & Soul

Chris Voss

Clay Scroggins

Steven Pressfield

Gino Wickman

Chris White

Benjamin Hardy

Grant Johnson

Bryan Miles

Jeff Henderson

Sam Collier

Casey Graham

Tim Elmore

Caroline Leaf

Jay Baer

Daniel Davis

OwlTail

Many companies tend to mystify digital marketing––thinking it’s too complicated or that some sort of complex marketing software will do all the work for them. Today on System &amp; Soul, Jennifer Zick invites her friend Scott Severson, CEO of Brandpoint, to discuss how companies can experience authentic growth through content and digital demand generation. Scott talks about the most common misunderstandings about digital growth generation, how a consistent strategy will drive consistent results, how he helps clients shift to a more strategic mindset, and the importance of investing in a content strategy for the purpose of building trust with customers. This episode is brought to you by System &amp; Soul. We have to fess up––we have done all the wrong stuff when it comes to running a business. We’ve hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here’s what we’ve learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business. Over 20 years, we’ve seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business. That’s why we created System &amp; Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough. If you’re ready, learn more at SystemAndSoul.com. Resources: Scott Severson BrandPoint.com AuthenticBrand.com

Many companies tend to mystify digital marketing––thinking it’s too complicated or that some sort of complex marketing software will do all the work for them. Today on System &amp; Soul, <a href="https://authenticbrand.com/" rel="nofollow" target="_blank">Jennifer Zick</a> invites her friend <a href="https://www.linkedin.com/in/scottseverson/" rel="nofollow" target="_blank">Scott Severson</a>, CEO of <a href="https://www.brandpoint.com/" rel="nofollow" target="_blank">Brandpoint</a>, to discuss how companies can experience authentic growth through content and digital demand generation. Scott talks about the most common misunderstandings about digital growth generation, how a consistent strategy will drive consistent results, how he helps clients shift to a more strategic mindset, and the importance of investing in a content strategy for the purpose of building trust with customers. This episode is brought to you by <a href="https://www.systemandsoul.com/" rel="nofollow" target="_blank">System &amp; Soul</a>. We have to fess up––we have done all the wrong stuff when it comes to running a business. We’ve hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here’s what we’ve learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business. Over 20 years, we’ve seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business. That’s why we created System &amp; Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough. If you’re ready, learn more at <a href="https://www.systemandsoul.com/" rel="nofollow" target="_blank">SystemAndSoul.com</a>. Resources: <a href="https://www.linkedin.com/in/scottseverson/" rel="nofollow" target="_blank">Scott Severson</a> <a href="https://www.brandpoint.com/" rel="nofollow" target="_blank">BrandPoint.com</a> <a href="https://authenticbrand.com/" rel="nofollow" target="_blank">AuthenticBrand.com</a>

#003: Authentic Growth and Strategic Content with Scott Severson

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation. MORE INFORMATION <a href="http://www.TheTalkingPointsPodcast.com/" rel="nofollow" target="_blank">Show page and links</a> <a href="https://www.facebook.com/groups/366403550437102" rel="nofollow" target="_blank">Facebook Group</a> <a href="https://podcasts.apple.com/us/podcast/the-talking-points-podcast/id900363572?mt=2" rel="nofollow" target="_blank">Apple Podcasts page</a> <a href="https://open.spotify.com/show/0bFHjNF3MHaQcThCcRQ3jf" rel="nofollow" target="_blank">Spotify page</a> <a href="http://www.arikhanson.com/subscribe/" rel="nofollow" target="_blank">Subscribe to Arik's weekly email</a> SPONSOR <a href="https://www.brandpoint.com/" rel="nofollow" target="_blank">Brandpoint</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

122: Interview with Scott Severson of Brandpoint

Scott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry.   Here is what you'll learn:  2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that. 10:00 - The evolving role of content creators, and how Brandpoint's team of crack writers expand their expertise. 16:10 - Bringing intelligence into the game of winning content at scale. 25:35 - Why the buyer's journey is the right place to start with content strategy. Notes: Website: brandpoint.com LinkedIn: Brandpoint Twitter: @brandpointco Facebook: @brandpoint

Scott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry.   Here is what you'll learn:  2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that. 10:00 - The evolving role of content creators, and how Brandpoint's team of crack writers expand their expertise. 16:10 - Bringing intelligence into the game of winning content at scale. 25:35 - Why the buyer's journey is the right place to start with content strategy. Notes: Website: <a href="https://www.brandpoint.com/" rel="nofollow" target="_blank">brandpoint.com</a> LinkedIn: <a href="https://www.linkedin.com/company/brandpoint/" rel="nofollow" target="_blank">Brandpoint</a> Twitter: <a href="https://twitter.com/brandpointco" rel="nofollow" target="_blank">@brandpointco</a> Facebook: <a href="https://www.facebook.com/Brandpoint/" rel="nofollow" target="_blank">@brandpoint</a>

Ep. 8 - Intelligent Content: Scott Severson - Building Value In Branded Content