Rob Bullough's guest appearances

Rob Bullough

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

Mark Evans

Elizabeth Windram

Faris Yakob

Kieran Foley

Jeremy Waite

Jerry Daykin

David Byrne

Martin Sorrell

Craig Fenton

Julie Austin

Amy Kean

Narsingh Dixit

Rory Sutherland

Duarte Garrido

Adam Palmer

OwlTail

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the way brands can "enthral" their audience with consistent and effective marketing.On the podcast, he talks about using his personal passions and interests to guide his career, he gives advice on building your personal brand, and we talk about the future of marketing. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Creative Director of Electronic Arts - EA, Rob Bullough has drawn inspiration from live music and the electric atmosphere created by good DJs to describe the way brands can "enthral" their audience with consistent and effective marketing.On the podcast, he talks about using his personal passions and interests to guide his career, he gives advice on building your personal brand, and we talk about the future of marketing. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at <a href="http://www.automatedcreative.net/" rel="noopener noreferrer nofollow" target="_blank">www.automatedcreative.net</a>

Why brands need to welcome pressure, with EA's Rob Bullough

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting developers excited about creating what audiences look for, and eventually building the communication around that. Rob's Shiny New Object is pressure - an abstract look at brand consistency without ever "dropping the ball." Listen to which brands do this well and other top marketing tips from Rob in our latest episode.

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting developers excited about creating what audiences look for, and eventually building the communication around that. Rob's Shiny New Object is pressure - an abstract look at brand consistency without ever "dropping the ball." Listen to which brands do this well and other top marketing tips from Rob in our latest episode.

Episode 150 / Rob Bullough / Electronic Arts / Director, Global Brand Marketing