Jens Hilzensauer's guest appearances

Jens Hilzensauer

The Savvy Musician Show

Jeff Goins

Suzanne Paulinski

Andy Levine

Ty Richards

Michael Elsner

Brett Manning Pt

Lang Bliss

Brian Judy

Friedemann Findeisen

Lindsay Schoolcraft

Karen Barrow

Rob Hulford

Ben McGarvey

Martijn Westerholt

OwlTail

In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision! Key Points From This Episode:  You as a person is just as important as your music Thinking of your culture as a lifestyle brand How the music industry resists change What the record labels should do Confusing marketing with advertising Creating brand awareness The current approach to social media by record labels Why record labels will struggle with social media The importance of creating a relationship with your fans What Leah’s doing to secure her career and still without touring When you should consider talking to a record label The questions you should be asking yourself Current rates by Spotify What a typical record contract looks like  Tweetables: “I think the record business side of the music business was always reluctant to change.” — @jenshilzensauer [0:04:10] “Basically the music industry made Apple rich because they let Apple, invent iTunes.” — @jenshilzensauer [0:04:57] “There is no call to action. That’s advertising. Marketing is based on a call to action.” — @metalmotivation [0:09:00] “You’ve never seen a Starbucks commercial. That’s pretty powerful brand awareness without any reliance upon traditional advertising.” — @metalmotivation [0:09:22] “The algorithm is completely indifferent. It’s going to follow basic principles that are based on psychographics.” — @metalmotivation [0:13:02] “You must treat your career as though no one will do anything for you. Just treat it as though it’s depending and relying on you alone.” — @LEAHthemusic [0:17:24] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/ Schedule a Call with SMA — http://callsma.com

In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision! Key Points From This Episode: <ul> <li>You as a person is just as important as your music</li> <li>Thinking of your culture as a lifestyle brand</li> <li>How the music industry resists change</li> <li>What the record labels should do</li> <li>Confusing marketing with advertising</li> <li>Creating brand awareness</li> <li>The current approach to social media by record labels</li> <li>Why record labels will struggle with social media</li> <li>The importance of creating a relationship with your fans</li> <li>What Leah’s doing to secure her career and still without touring</li> <li>When you should consider talking to a record label</li> <li>The questions you should be asking yourself</li> <li>Current rates by Spotify</li> <li>What a typical record contract looks like</li> </ul> Tweetables: “I think the record business side of the music business was always reluctant to change.” — @jenshilzensauer [0:04:10] “Basically the music industry made Apple rich because they let Apple, invent iTunes.” — @jenshilzensauer [0:04:57] “There is no call to action. That’s advertising. Marketing is based on a call to action.” — @metalmotivation [0:09:00] “You’ve never seen a Starbucks commercial. That’s pretty powerful brand awareness without any reliance upon traditional advertising.” — @metalmotivation [0:09:22] “The algorithm is completely indifferent. It’s going to follow basic principles that are based on psychographics.” — @metalmotivation [0:13:02] “You must treat your career as though no one will do anything for you. Just treat it as though it’s depending and relying on you alone.” — @LEAHthemusic [0:17:24] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — <a href="https://www.facebook.com/planetatrompeta/" rel="nofollow" target="_blank">https://www.facebook.com/planetatrompeta/</a> Schedule a Call with SMA — <a href="https://www.facebook.com/planetatrompeta/" rel="nofollow" target="_blank">http://callsma.com</a>

Record Label or Independent Artist? An Interview With Jens Hilzensauer, Pt. 2 - SMS074

In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went so long, we’ve decided to break it up into two parts. Believe us, you won’t want to miss this interview! Key Points From This Episode:  The new era of the music industry What European records labels thought of Leah’s success The reality of what A&amp;R people see and sign to a label Why musicians need to take extreme ownership Applying marketing principles to music How effective are labels in their marketing? The power of culture in making sales  Tweetables: “What good marketing actually is, relationship building. And I think that’s where a lot of labels, and publishing companies still fail.” — @jenshilzensauer [0:19:46] “But this is what makes social media such a revolutionary element, and a huge key to Leah’s success because you can now go direct to market.” — @metalmotivation [0:28:57] “You’ll really understand social media when social media disappears, and you realize you’re just talking to people.” — @metalmotivation [0:29:56] “It’s just simple offline relationship building in an online world. And you can scale it.” — @jenshilzensauer [0:32:26] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/ Schedule a Call with SMA — http://callsma.com Rich How (Student Spotlight) — https://www.facebook.com/rich.how

In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went so long, we’ve decided to break it up into two parts. Believe us, you won’t want to miss this interview! Key Points From This Episode: <ul> <li>The new era of the music industry</li> <li>What European records labels thought of Leah’s success</li> <li>The reality of what A&amp;R people see and sign to a label</li> <li>Why musicians need to take extreme ownership</li> <li>Applying marketing principles to music</li> <li>How effective are labels in their marketing?</li> <li>The power of culture in making sales</li> </ul> Tweetables: “What good marketing actually is, relationship building. And I think that’s where a lot of labels, and publishing companies still fail.” — @jenshilzensauer [0:19:46] “But this is what makes social media such a revolutionary element, and a huge key to Leah’s success because you can now go direct to market.” — @metalmotivation [0:28:57] “You’ll really understand social media when social media disappears, and you realize you’re just talking to people.” — @metalmotivation [0:29:56] “It’s just simple offline relationship building in an online world. And you can scale it.” — @jenshilzensauer [0:32:26] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — <a href="https://www.facebook.com/planetatrompeta/" rel="nofollow" target="_blank">https://www.facebook.com/planetatrompeta/</a> Schedule a Call with SMA — <a href="http://callsma.com" rel="nofollow" target="_blank">http://callsma.com</a> Rich How (Student Spotlight) — <a href="https://www.facebook.com/rich.how" rel="nofollow" target="_blank">https://www.facebook.com/rich.how</a>

Record Label or Independent Artist? An Interview with Jens Hilzensauer, Pt. 1 - SMS073