Lisa Starita's guest appearances

Lisa Starita

Churn It Up: Customer Success Podcast

Europe's B2B SaaS Sales Podcast

Amaan Nathoo

Aaron Ross

Dan Englander

Garrett Jackson

Vijay Viswanathan

James Buckley

Jamal Reimer

Ian Koniak

James Harper

Martin Peters

Guillaume Moubeche

David Turnbull

Chris Funk

Alex Theuma

Irit Eizips

OwlTail

2' How Lisa started building up Customer Success Management (CSM) from scratch  5' Why doing CSM initially for free makes sense until figuring out what people want to pay for  9' Why reflecting if and how your product can generate Customer Lifetime Value without people  12' What to consider when assigning responsibility for renewals to sales vs CSM  18' Why sales needs to be ambitious and creative on how to sell the product in the market  22' How she channeled customer feedback from sales to product management over time  28' What a Product Marketing Manager is actually doing  32' How fast-changing companies require fast-changing adaptations and methods  35' How sales, marketing and product marketing can collaborate to figure out what to build next  38' Why the usual job interview answer "patience is my weakness - which is OK" does not work for CSM  40' What Lisa is up to next...

2' How Lisa started building up Customer Success Management (CSM) from scratch  5' Why doing CSM initially for free makes sense until figuring out what people want to pay for  9' Why reflecting if and how your product can generate Customer Lifetime Value without people  12' What to consider when assigning responsibility for renewals to sales vs CSM  18' Why sales needs to be ambitious and creative on how to sell the product in the market  22' How she channeled customer feedback from sales to product management over time  28' What a Product Marketing Manager is actually doing  32' How fast-changing companies require fast-changing adaptations and methods  35' How sales, marketing and product marketing can collaborate to figure out what to build next  38' Why the usual job interview answer "patience is my weakness - which is OK" does not work for CSM  40' What Lisa is up to next...

#4 Building Customer Success & Product Marketing From Scratch with Lisa Starita, former Head of Product Marketing Beekeeper 

This week, Aly talks with Lisa Starita, Head of Customer Success Operations at Beekeeper.Lisa talks about how she used to manage customer requests manually and the problems that caused with the product team. She then explains how she went about solving those issues and practically removing CS from the feedback process.This episode is perfect for anyone in CS who: - Often finds themselves inundated with customer feedback requests. - Feels they're trapped between the customers and the product team. - Wants to set up a scalable feedback system in their organization.Key Takeaways - The trouble with using documents and spreadsheets for feedback. - How to remove CS from the feedback process and create a direct link between customers and the product team. - The warning signs that tell you when to adopt a specialist feedback software.See full show notes: www.receptive.io/podcasts/churnitup/customer-feedback.html

This week, Aly talks with Lisa Starita, Head of Customer Success Operations at Beekeeper. Lisa talks about how she used to manage customer requests manually and the problems that caused with the product team. She then explains how she went about solving those issues and practically removing CS from the feedback process. This episode is perfect for anyone in CS who: - Often finds themselves inundated with customer feedback requests. - Feels they're trapped between the customers and the product team. - Wants to set up a scalable feedback system in their organization. Key Takeaways - The trouble with using documents and spreadsheets for feedback. - How to remove CS from the feedback process and create a direct link between customers and the product team. - The warning signs that tell you when to adopt a specialist feedback software. See full show notes: <a href="http://www.receptive.io/podcasts/churnitup/customer-feedback.html" rel="nofollow" target="_blank">www.receptive.io/podcasts/churnitup/customer-feedback.html</a>

#9: How Customer Feedback Impacts Your Entire SaaS Org with Lisa Starita, Beekeeper