Abigail Forsyth's guest appearances

Abigail Forsyth

The Foundr Podcast with Nathan Chan

The Small Business Big Marketing Podcast with Timbo Reid

SproutCast – Social Enterprise | Changemakers | Social Entrepreneurs | Positive Impact | For Purpose

Make Do Co.

The Hospopreneurs Podcast

The Insane Growth Podcast - Strategies & Advice For Business Owners

Tall Poppy

Get On Purpose with Karen James

Talking Business

Startup Explorer

The Design Files Talks

Lady Startup Stories

Design Your Life with Vince Frost

The Social Entrepreneurship & Innovation Podcast

How Two Live : The Podcast

Kristina Karlsson

Sasha Titchkosky

Chyka Keebaugh

Janine Allis

Frank Body

Mia Freedman

Julie Mathers

Tom Dawkins

Lucy Feagins

Nick Shelton

Lizzy Abegg

Ronni Kahn

Dan Norris

Alex Zaccaria

Paul West

OwlTail

Transforming the world is a formidable task, but altering human behavior presents an entirely different challenge. Today, we invite you to join us in a captivating episode where we engage in a thought-provoking conversation with Abigail Forsyth, the visionary behind Keep Cup. Together, we explore the fascinating journey of this iconic brand, delving into the profound influence Campos and our founder Will Young have had on its evolution. Moreover, we embark on a discussion about the path ahead in Keep Cups unwavering mission for sustainability.

All Things Coffee

Transforming the world is a formidable task, but altering human behavior presents an entirely different challenge. Today, we invite you to join us in a captivating episode where we engage in a thought-provoking conversation with Abigail Forsyth, the visionary behind Keep Cup. Together, we explore the fascinating journey of this iconic brand, delving into the profound influence Campos and our founder Will Young have had on its evolution. Moreover, we embark on a discussion about the path ahead in Keep Cups unwavering mission for sustainability.

Committed to the Uncommitted: With Keep Cup Founder Abigail Forsyth

After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world’s first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she’s built a mission-driven business and adapted to the changing nature of sustainable products. Listen to Nathan and Abigail discuss: Bringing KeepCup to life while running her cafes Getting her first B2B order using a shoebox Why behavioral change is the hardest thing to do The challenge of having B2B and B2C customers Scaling internationally and managing a growing team Becoming one of the first Australian B Corporations When a TV program doubled orders overnight The impact of Coivd-19 on the reusable industry  How to deal with copycats  And much more on mission-driven business… Enjoy 25% off KeepCup, available at www.keepcup.com with code FOUNDR25.The offer is valid until midnight 20th January 2023, and for purchases of up to 10 items, and excludes shipping. Please use ‘Foundr25’ code at checkout. Not to be used in conjunction with any other offer.Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine 

After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world’s first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she’s built a mission-driven business and adapted to the changing nature of sustainable products.  Listen to Nathan and Abigail discuss: <ul> <li>Bringing KeepCup to life while running her cafes</li> <li>Getting her first B2B order using a shoebox</li> <li>Why behavioral change is the hardest thing to do</li> <li>The challenge of having B2B and B2C customers</li> <li>Scaling internationally and managing a growing team</li> <li>Becoming one of the first Australian B Corporations</li> <li>When a TV program doubled orders overnight</li> <li>The impact of Coivd-19 on the reusable industry </li> <li>How to deal with copycats </li> <li>And much more on mission-driven business…</li> </ul> Enjoy 25% off KeepCup, available at <a href="http://www.keepcup.com" rel="nofollow" target="_blank">www.keepcup.com</a> with code FOUNDR25. The offer is valid until midnight 20th January 2023, and for purchases of up to 10 items, and excludes shipping. Please use ‘Foundr25’ code at checkout. Not to be used in conjunction with any other offer. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our <a href="https://www.foundr.com/freetraining" rel="nofollow" target="_blank">free trainings</a>. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. <a href="https://foundr.com/bookacallyt" rel="nofollow" target="_blank">Book a call now</a>...  For more Foundr content, follow us on your favorite platform: <ul> <li><a href="http://www.foundr.com" rel="nofollow" target="_blank">Foundr.com</a></li> <li><a href="https://www.instagram.com/foundr/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/2uyvzdt" rel="nofollow" target="_blank">YouTube</a></li> <li><a href="http://www.facebook.com/foundr" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://www.twitter.com/foundr" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/company/foundr/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="http://www.foundr.com/magazine" rel="nofollow" target="_blank">Magazine</a></li> </ul>

442: How to Lead a Mission-Driven Business with KeepCup Co-Founder Abigail Forsyth

In this episode, I interview Abigail Forsyth, the Co-founder and Managing Director at KeepCup based in Melbourne, Australia. KeepCup designed and manufactured the world’s first barista standard reusable cup with a mission to ensure the world no longer wants, needs, or uses single-use cups. While running cafes in the late 90s, Abigail saw a huge number of disposable cups be sent to the landfill which can cause damage to the environment. With her brother, they decided to make a solution to such a problem by designing a reusable cup. They sold their first products in 2009 and people responded very well to it making them the world’s first barista standard reusable cup with growing consumer demand in over 65 countries around the world. Abigail says one thing she'd recommend marketing a fast-growing business is making great products. She meant products that people need not a product you want to sell and also a product that won’t give extreme destruction to the environment.  This Cast Covers:    Started as a solution to a problem and is now the world’s first barista standard reusable cup. While running cafes in the late 90s, saw the rise of the disposable cup that wasn't recyclable and thought they would do something about it. Got the opportunity to design a reusable cup and a mission to encourage the use of reusable cups. People responded very well to the idea and design, selling their first products in 2009. Started with only 2 people to the current 55 FTEs in 13 years. Despite no money allotted for marketing in the beginning, they were still able to sell 10,000 of their products before they even made the tool. A B Corp for such a long time and has been a great tool for recruiting great people. The biggest mindset shift in the small business growth journey is learning to let things go. Sold in 60 countries with 27 distributors and with annual average revenue of 80%. With a mission to ensure the world no longer wants, needs, or uses single-use cups. Helping to divert billions of disposable cups from landfills each year.    Additional Resources:  KeepCup  Collapse By Jared Diamond Masters of Scale   ………………………………………… Quotes:  “Make great products.” —Abigail Forsyth “When a certain stage happens such as an impediment, learn to let things go and know what you have to keep hanging on to.” —Abigail Forsyth “Continue to harness self-discipline.” —Abigail Forsyth “Build that culture of doing something that you believe in and what you are passionate about.” —Abigail Forsyth “Lead by example for others to do the same.” —Abigail Forsyth ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0

Grow A Small Business Podcast

In this episode, I interview Abigail Forsyth, the Co-founder and Managing Director at <a href="https://au.keepcup.com/" rel="nofollow" target="_blank">KeepCup</a> based in Melbourne, Australia. KeepCup designed and manufactured the world’s first barista standard reusable cup with a mission to ensure the world no longer wants, needs, or uses single-use cups. While running cafes in the late 90s, Abigail saw a huge number of disposable cups be sent to the landfill which can cause damage to the environment. With her brother, they decided to make a solution to such a problem by designing a reusable cup. They sold their first products in 2009 and people responded very well to it making them the world’s first barista standard reusable cup with growing consumer demand in over 65 countries around the world. Abigail says one thing she'd recommend marketing a fast-growing business is making great products. She meant products that people need not a product you want to sell and also a product that won’t give extreme destruction to the environment.  This Cast Covers: <ul> <li>Started as a solution to a problem and is now the world’s first barista standard reusable cup.</li> <li>While running cafes in the late 90s, saw the rise of the disposable cup that wasn't recyclable and thought they would do something about it.</li> <li>Got the opportunity to design a reusable cup and a mission to encourage the use of reusable cups.</li> <li>People responded very well to the idea and design, selling their first products in 2009.</li> <li>Started with only 2 people to the current 55 FTEs in 13 years.</li> <li>Despite no money allotted for marketing in the beginning, they were still able to sell 10,000 of their products before they even made the tool.</li> <li>A B Corp for such a long time and has been a great tool for recruiting great people.</li> <li>The biggest mindset shift in the small business growth journey is learning to let things go.</li> <li>Sold in 60 countries with 27 distributors and with annual average revenue of 80%.</li> <li>With a mission to ensure the world no longer wants, needs, or uses single-use cups.</li> <li>Helping to divert billions of disposable cups from landfills each year.</li> </ul> Additional Resources: <ul> <li><a href="https://au.keepcup.com/" rel="nofollow" target="_blank">KeepCup</a></li> <li><a href="https://www.amazon.com/Collapse-Societies-Choose-Succeed-Revised/dp/0143117009" rel="nofollow" target="_blank"> Collapse By Jared Diamond</a></li> <li><a href="https://mastersofscale.com/" rel="nofollow" target="_blank">Masters of Scale</a> </li> </ul> ………………………………………… Quotes:  “Make great products.” —Abigail Forsyth “When a certain stage happens such as an impediment, learn to let things go and know what you have to keep hanging on to.” —Abigail Forsyth “Continue to harness self-discipline.” —Abigail Forsyth “Build that culture of doing something that you believe in and what you are passionate about.” —Abigail Forsyth “Lead by example for others to do the same.” —Abigail Forsyth ………………………………………… Music from <a href="https://filmmusic.io" rel="nofollow" target="_blank">https://filmmusic.io</a> “Cold Funk” by Kevin MacLeod <a href="https://incompetech.com" rel="nofollow" target="_blank">https://incompetech.com</a>. License: CC by <a href="http://creativecommons.org/licenses/by/4.0" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/4.0</a>

Started as a solution to a problem, now the world’s first barista standard reusable cup, a founding B Corp member with growing consumer demand in over 65 countries. From 2 to 55 FTEs with average revenue of 80% in 13 years. (Abigail Forsyth)

Bright, bold and instantly recognisable, KeepCup is servicing demand in over 76 countries with offices in LA and London but remains loyal to its roots in Melbourne, where Abigail and her brother, Jamie launched their first reusable cup, 10 years ago. A long way since the original search for a more sustainable way to serve food, Abigail joins the program with an international presence, B Corp certification and a commitment to becoming carbon neutral by 2025. 

Bright, bold and instantly recognisable, KeepCup is servicing demand in over 76 countries with offices in LA and London but remains loyal to its roots in Melbourne, where Abigail and her brother, Jamie launched their first reusable cup, 10 years ago. A long way since the original search for a more sustainable way to serve food, Abigail joins the program with an international presence, B Corp certification and a commitment to becoming carbon neutral by 2025.

132: KeepCup, B Corp and Scaling Sustainability with Abigail Forsyth

📄 Full Show Notes &amp; Episode Bonuses 🌍Better World Weekly Newsletter 🎬Subscribe on YouTube This episode originally aired in March 2020. You can find the full episode &amp; show notes here:  https://growensemble.com/keepcup-abigail-forsyth/ We welcome the Managing Director and Co-founder of KeepCup, Abigail Forsyth. KeepCup is known worldwide for its bright, bold, and instantly recognizable reusable cups that have diverted billions of disposable cups from the landfill. Abigail is extremely passionate about saving our environment having dedicated her time and effort to many ventures bringing awareness to the cause.  In our episode with Abigail, we chat about:  Her commitment to inspiring others to reduce and reuse KeepCup's 10 years in business milestone The current climate crisis, especially how it has impacted Australia with the recent bushfires Her dream of rehabilitating land affected by the fires The evolving role of KeepCup as they enter their second decade of business How success has impacted both her and the company  Links from the Episode:  Abigail on LinkedIn KeepCup on Facebook, Instagram, Twitter, LinkedIn  “Australia Bushfires: A Signal to Act” by Abigail Forsyth  “Our Hopes and Ambitions for the Next Decade” by Abigail Forsyth B-Labs (B-Corps) 1% for the Planet Abigail’s interview in Business Insider Australia  The Mandibles by Lionel Shriver   The Walking Dead by Robert Kirkman War on Waste  Full Show Notes &amp; Episode Bonuses: https://growensemble.com/keepcup-abigail-forsyth Connect with Grow Ensemble on Social:   YouTube Twitter LinkedIn Instagram 

📄 <a href="https://growensemble.com//why-are-straws-bad/" rel="nofollow" target="_blank">Full Show Notes &amp; Episode Bonuses</a> 🌍<a href="https://growensemble.com/newsletter/" rel="nofollow" target="_blank">Better World Weekly Newsletter</a> 🎬<a href="https://www.youtube.com/channel/UCnkEPD9stzO2dpg-B5gfjgw?sub_confirmation=1" rel="nofollow" target="_blank">Subscribe on YouTube</a> This episode originally aired in March 2020. You can find the full episode &amp; show notes here:  <a href="https://growensemble.com/keepcup-abigail-forsyth/" rel="nofollow" target="_blank">https://growensemble.com/keepcup-abigail-forsyth/</a> We welcome the Managing Director and Co-founder of KeepCup, Abigail Forsyth. KeepCup is known worldwide for its bright, bold, and instantly recognizable reusable cups that have diverted billions of disposable cups from the landfill. Abigail is extremely passionate about saving our environment having dedicated her time and effort to many ventures bringing awareness to the cause.  In our episode with Abigail, we chat about: <ul> <li>Her commitment to inspiring others to reduce and reuse</li> <li>KeepCup's 10 years in business milestone</li> <li>The current climate crisis, especially how it has impacted Australia with the recent bushfires</li> <li>Her dream of rehabilitating land affected by the fires</li> <li>The evolving role of KeepCup as they enter their second decade of business</li> <li>How success has impacted both her and the company</li> </ul> Links from the Episode: <ul> <li>Abigail on <a href="https://www.linkedin.com/in/abigail-forsyth-57007613/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://keepcup.com/" rel="nofollow" target="_blank">KeepCup</a> on <a href="https://www.facebook.com/keepcup/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/keepcup/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://twitter.com/KeepCup" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/keepcup/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.linkedin.com/pulse/australia-bushfires-signal-act-abigail-forsyth/" rel="nofollow" target="_blank"> “Australia Bushfires: A Signal to Act”</a> by Abigail Forsyth</li> <li><a href="https://www.linkedin.com/pulse/our-hopes-ambitions-next-decade-abigail-forsyth/" rel="nofollow" target="_blank"> “Our Hopes and Ambitions for the Next Decade”</a> by Abigail Forsyth</li> <li><a href="http://bcorporation.net/" rel="nofollow" target="_blank">B-Labs (B-Corps)</a></li> <li><a href="http://onepercentfortheplanet.org/" rel="nofollow" target="_blank">1% for the Planet</a></li> <li>Abigail’s <a href="https://www.businessinsider.com.au/keepcup-australia-ceo-abigail-forsyth-2019-12" rel="nofollow" target="_blank">interview</a> in Business Insider Australia</li> <li><a href="https://www.amazon.com/Mandibles-Family-2029-2047-Lionel-Shriver/dp/006232828X" rel="nofollow" target="_blank"> The Mandibles</a> by Lionel Shriver </li> <li><a href="https://www.amazon.com/Walking-Dead-Compendium-One/dp/1607060760/ref=sr_1_3?keywords=the+walking+dead&amp;qid=1584136860&amp;s=books&amp;sr=1-3" rel="nofollow" target="_blank"> The Walking Dead</a> by Robert Kirkman</li> <li><a href="https://www.abc.net.au/ourfocus/waronwaste/" rel="nofollow" target="_blank">War on Waste</a></li> </ul> Full Show Notes &amp; Episode Bonuses: <a href="https://growensemble.com//why-are-straws-bad/" rel="nofollow" target="_blank">https://growensemble.com/keepcup-abigail-forsyth</a> Connect with Grow Ensemble on Social: <ul> <li><a href="https://www.youtube.com/channel/UCnkEPD9stzO2dpg-B5gfjgw?sub_confirmation=1" rel="nofollow" target="_blank"> YouTube</a></li> <li><a href="https://twitter.com/growensemble" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/company/35503750" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.instagram.com/grow_ensemble/" rel="nofollow" target="_blank">Instagram</a></li> </ul>

#145 - How Reuse (And a Coffee Cup!) Can Prevent Climate Change with Abigail Forsyth, Co-Founder of KeepCup  [REPOST]

In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local. Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born. Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process.   The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse.   Enjoy!  KeepCup Design Your Life Frost*collective x KeepCup See omnystudio.com/listener for privacy information.

In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local. Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born. Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process.   The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse.   Enjoy!  <a href="https://au.keepcup.com/" rel="nofollow" target="_blank">KeepCup</a> <a href="https://designyourlife.com.au/" rel="nofollow" target="_blank">Design Your Life</a> <a href="frostcollective.com.au/projects/dont-waste-today-keepcup" rel="nofollow" target="_blank">Frost*collective x KeepCup </a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Designing KeepCup with Abigail Forsyth

In 2007 Abigail Forsyth and her brother Jamie had an idea for a reusable coffee cup that could address the burgeoning cup waste they were witnessing from their Bluebag Cafe chain and the rapidly growing coffee culture in Melbourne, Australia. The KeepCup was born, and in the 11 years since launching the product has gone on to become the ‘category name’ for reusable coffee cups in Australia and around the world. With sales into 65 countries and offices in London and Los Angeles, KeepCup is a true Australian eco-enterprise success story. In this conversation Tim and Abi discuss the journey in establishing the business, how entrepreneurship runs through their family, the impact that covid-19 has had on the ‘Reuse Revolution’ and what needs to happen next if we are to create a sustainable future on Planet Ocean. For more information on KeepCup visit: www.keepcup.com To follow KeepCup on Instagram visit: www.instagram.com/keepcup

The Ocean Impact Podcast

In 2007 Abigail Forsyth and her brother Jamie had an idea for a reusable coffee cup that could address the burgeoning cup waste they were witnessing from their Bluebag Cafe chain and the rapidly growing coffee culture in Melbourne, Australia. The KeepCup was born, and in the 11 years since launching the product has gone on to become the ‘category name’ for reusable coffee cups in Australia and around the world. With sales into 65 countries and offices in London and Los Angeles, KeepCup is a true Australian eco-enterprise success story. In this conversation Tim and Abi discuss the journey in establishing the business, how entrepreneurship runs through their family, the impact that covid-19 has had on the ‘Reuse Revolution’ and what needs to happen next if we are to create a sustainable future on Planet Ocean. For more information on KeepCup visit: <a href="http://www.keepcup.com" rel="nofollow" target="_blank">www.keepcup.com</a> To follow KeepCup on Instagram visit: <a href="http://www.instagram.com/keepcup" rel="nofollow" target="_blank">www.instagram.com/keepcup</a>

Episode 30 - Keeping coffee cup waste at bay with Abigail Forsyth

On the third episode of Seed To Cup,  James Beard Award-winning journalist and Sprudge co-founder Jordan Michelman interviews Abigail Forsyth, the co-founder, and CEO of KeepCup, based in Melbourne, Australia. Founded in 2007 by Forsyth and her brother, Jamie, KeepCup was designed to address an intrinsic issue in the specialty coffee industry: reliance on disposable cups. "Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same," says the company. Abigail Forsyth continues to direct the brand from its new headquarters in Clifton Hill. 2020 has offered an unprecedented set of challenges to the reusable movement, as cafes around the world convert to takeaway-only and struggle to keep up with an ever-changing set of information about the transmission of COVID-19. This moment feels especially desperate from where we're sitting right now—Sprudge is published out of Portland, Oregon, currently engulfed in smoke from the largest wildfire event in modern history. But it's also an opportunity, a defining moment for the human race to address the reality of environmental destruction. "COVID-19 is a frightening glimpse of what is to come," Forsyth  told Smart Company earlier this year. "Zoonotic diseases, which spread from animals to humans, climate change, loss of biodiversity, plastic oceans—they are all facets of how we co-exist with the natural system. This is a wakeup call to bring our economic and social systems back into line with earth's finite resources." All this and more is addressed in our interview with Abigal Forsyth. This season of Seed To Cup is sponsored by La Marzocco and Seattle Coffee Gear. 

Seed To Cup

On the third episode of Seed To Cup, <a href="https://www.jamesbeard.org/blog/the-2020-james-beard-media-award-winners" rel="nofollow" target="_blank"> James Beard Award-winning</a> journalist and Sprudge co-founder Jordan Michelman interviews Abigail Forsyth, the co-founder, and CEO of <a href="https://au.keepcup.com/" rel="nofollow" target="_blank">KeepCup</a>, based in Melbourne, Australia. Founded in 2007 by Forsyth and her brother, Jamie, KeepCup was designed to address an intrinsic issue in the specialty coffee industry: reliance on disposable cups. "Today, KeepCups are used in more than 65 countries around the world. KeepCup users divert millions of disposable cups from landfill every day, and through their actions inspire others to do the same," <a href="https://us.keepcup.com/the-keepcup-story" rel="nofollow" target="_blank">says the company</a>. Abigail Forsyth continues to direct the brand from its new headquarters in Clifton Hill. 2020 has offered an unprecedented set of challenges to the reusable movement, as cafes around the world convert to takeaway-only and struggle to keep up with an ever-changing set of information about the transmission of COVID-19. This moment feels especially desperate from where we're sitting right now—Sprudge is published out of Portland, Oregon, currently engulfed in smoke from the largest wildfire event in modern history. But it's also an opportunity, a defining moment for the human race to address the reality of environmental destruction. "COVID-19 is a frightening glimpse of what is to come," Forsyth <a href="https://www.smartcompany.com.au/coronavirus/keepcup-single-use-items-covid-19/" rel="nofollow" target="_blank"> told Smart Company</a> earlier this year. "Zoonotic diseases, which spread from animals to humans, climate change, loss of biodiversity, plastic oceans—they are all facets of how we co-exist with the natural system. This is a wakeup call to bring our economic and social systems back into line with earth's finite resources." All this and more is addressed in our interview with Abigal Forsyth. This season of Seed To Cup is sponsored by <a href="http://lamarzoccousa.com/" rel="noopener noreferrer nofollow" target="_blank">La Marzocco</a> and <a href="https://www.seattlecoffeegear.com/" rel="nofollow" target="_blank">Seattle Coffee Gear</a>.

Abigail Forsyth of KeepCup

A conversation about reusable cups, circular economies and leading the fight for a sustainable future. KeepCup CEO Abigail Forsyth is the guest on this episode of People Building Businesses. Host Jason Lim and Abigail talk about founding KeepCup out of a Melbourne cafe, local production versus overseas, expanding the team to three countries, changing the culture of sustainability within businesses, not taking on investment, finding your voice, the future of coffee culture post-COVID and much more. The podcast was produced, shot and edited by Joe Harrington.See omnystudio.com/listener for privacy information.

People Building Businesses

A conversation about reusable cups, circular economies and leading the fight for a sustainable future. KeepCup CEO Abigail Forsyth is the guest on this episode of People Building Businesses. Host Jason Lim and Abigail talk about founding KeepCup out of a Melbourne cafe, local production versus overseas, expanding the team to three countries, changing the culture of sustainability within businesses, not taking on investment, finding your voice, the future of coffee culture post-COVID and much more. The podcast was produced, shot and edited by Joe Harrington.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S2E12: KeepCup's Abigail Forsyth | People Building Businesses S2E12

In this episode of Plastics Revolution, host Tammy Ven Dange chats with Abigail Forsyth, the co-founder and managing director of KeepCup. Abigail and her brother were running a number of cafes in the Melbourne area when they recognised the amount of disposable coffee cups going through their business and ending up in landfill.  Even worse, they couldn’t believe that there wasn’t already a reusable alternative on the market. Ten years later, the KeepCup brand has become the generic term for a reusable coffee cup in many places. We hope you enjoy this episode of Plastics Revolution with Abigail Forsyth of KeepCup. You can read the summary and see all of the links from this episode on Tammy’s blog. Credits Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade All Rights Reserved 2020

Plastics Revolution with Tammy Ven Dange

In this episode of Plastics Revolution, host Tammy Ven Dange chats with Abigail Forsyth, the co-founder and managing director of KeepCup. Abigail and her brother were running a number of cafes in the Melbourne area when they recognised the amount of disposable coffee cups going through their business and ending up in landfill.  Even worse, they couldn’t believe that there wasn’t already a reusable alternative on the market. Ten years later, the KeepCup brand has become the generic term for a reusable coffee cup in many places. We hope you enjoy this episode of Plastics Revolution with Abigail Forsyth of KeepCup. You can read the summary and see all of the links from this episode on Tammy’s <a href="https://tvendange.com/podcast" rel="nofollow" target="_blank">blog</a>. Credits Hosted by Tammy Ven Dange Produced by Jonny Puskas Theme Music by Joseph McDade All Rights Reserved 2020