Lizzy Abegg's guest appearances

Lizzy Abegg

The Small Business Big Marketing Podcast with Timbo Reid

Lady Startup Stories

How Two Live : The Podcast

Sliding Doors with Elle Ferguson

Mia Freedman

Abigail Forsyth

Frank Body

Kate Morris

Jane Lu

Carolyn Creswell

Sweaty Betty

Mia Klitsas

Roxy Jacenko

James Bartle

Irene Falcone

Laura Henshaw

Kristina Karlsson

Katia Santilli

Janine Allis

OwlTail

Listen if: You’re waiting for a sign to make a big life change.In this episode, Jess and Stef sit down in Byron Bay with co-founder of Spell &amp; The Gypsy Collective, Lizzy Abegg.Lizzy shares the story of packing up her life in Sydney after heartbreak and joining forces with her sister, Isabella, in Byron Bay to create Spell. Lizzy chats to Jess and Stef about the early days of Spell and the thrill of selling handmade treasures at the local markets, to blowing up internationally and seeing some of the biggest names in Hollywood wear their designs.The three talk everything from visual diaries and the place of social media in 2019, to why it’s important for brands to be thinking about sustainability, and they also make a surprising discovery about Lizzy’s digital life before Spell.You can find Lizzy on Instagram at @lizzyabegg, and Spell &amp; The Gypsy at @spell.You can find Jess and Stef on Instagram at @howtwolive.Subscribe now, new episodes coming every Monday.To get in touch, email contact@howtwolive.com.CREDITSAudio by: Giddy HeineProduced by: Simone PolanenMusic by: KausyCoordinated by: Bianca Wittner  Hosted on Acast. See acast.com/privacy for more information.

Listen if: You’re waiting for a sign to make a big life change. In this episode, Jess and Stef sit down in Byron Bay with co-founder of Spell &amp; The Gypsy Collective, Lizzy Abegg. Lizzy shares the story of packing up her life in Sydney after heartbreak and joining forces with her sister, Isabella, in Byron Bay to create Spell. Lizzy chats to Jess and Stef about the early days of Spell and the thrill of selling handmade treasures at the local markets, to blowing up internationally and seeing some of the biggest names in Hollywood wear their designs. The three talk everything from visual diaries and the place of social media in 2019, to why it’s important for brands to be thinking about sustainability, and they also make a surprising discovery about Lizzy’s digital life before Spell. You can find Lizzy on Instagram at <a href="https://www.instagram.com/lizzyabegg/?hl=en" rel="noreferrer nofollow" target="_blank">@lizzyabegg</a>, and Spell &amp; The Gypsy at <a href="https://www.instagram.com/spell/?hl=en" rel="noreferrer nofollow" target="_blank">@spell</a>. You can find Jess and Stef on Instagram at <a href="https://www.instagram.com/howtwolive/?hl=en" rel="noreferrer nofollow" target="_blank">@howtwolive</a>. Subscribe now, new episodes coming every Monday. To get in touch, email <a>contact@howtwolive.com</a>. CREDITS Audio by: <a href="https://www.instagram.com/lifeofgiddy_/?hl=en" rel="noreferrer nofollow" target="_blank">Giddy Heine</a>Produced by: Simone PolanenMusic by: <a href="https://www.instagram.com/itskausy/?hl=en" rel="noreferrer nofollow" target="_blank">Kausy</a>Coordinated by: <a href="https://www.instagram.com/bianca.mae/?hl=en" rel="noreferrer nofollow" target="_blank">Bianca Wittner</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Lizzy Abegg, Spell & The Gypsy Collective: Staying Ahead of The Trends

Welcome to Lady Startup the show that’s all about helping you understand what it takes to build a business from scratch. Rachel Corbett's guest today is one half of the fashion label, Spell &amp; The Gypsy, Lizzy Abegg.   Lizzy’s sister Isabella (Spelly) was living in Byron selling her jewellery at the local markets and working part-time to cover the rest of her living costs. Down south in Sydney, Lizzy was working in a job she wasn't passionate about so after going through a tough break up she realised she needed a change.  In a moment of inspiration, while on the Bondi to Bronte walk, Lizzy called her sister to ask if she wanted a business partner. Next thing she knew she was packing up her life and moving to Byron where Spelly gave her half the business and they started to build the Spell &amp; The Gypsy brand together. Spelly focused on design while Lizzy turned her attention to building the brand as well as their social media presence (which is now pretty significant).    So how did they go from a market stall that wasn’t even covering the cost of a couple of rolls of toilet paper to an international brand with celebrity fans like Sienna Miller and Vanessa Hudgens? Lets find out Listen to find out... CREDITS: Guest: Lizzy Abegg, Co-owner of Spell &amp; The Gypsy Host/Executive Producer: Rachel Corbett, Founder of PodSchool JOIN THE LADY STARTUP COMMUNITY: Subscribe to the LadyStartup newsletter at our website... https://www.ladystartup.com.au/ Check out amazing female entrepreneurs or get your business featured on the LadyStartup Instagram page... https://www.instagram.com/ladystartups/ Meet like-minded women in our Facebook Group... https://www.facebook.com/ladystartups/ Find more episodes of this and other Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Love the show and want to tell us about it? Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Welcome to Lady Startup the show that’s all about helping you understand what it takes to build a business from scratch. Rachel Corbett's guest today is one half of the fashion label, Spell &amp; The Gypsy, Lizzy Abegg.   Lizzy’s sister Isabella (Spelly) was living in Byron selling her jewellery at the local markets and working part-time to cover the rest of her living costs. Down south in Sydney, Lizzy was working in a job she wasn't passionate about so after going through a tough break up she realised she needed a change.  In a moment of inspiration, while on the Bondi to Bronte walk, Lizzy called her sister to ask if she wanted a business partner. Next thing she knew she was packing up her life and moving to Byron where Spelly gave her half the business and they started to build the Spell &amp; The Gypsy brand together. Spelly focused on design while Lizzy turned her attention to building the brand as well as their social media presence (which is now pretty significant).    So how did they go from a market stall that wasn’t even covering the cost of a couple of rolls of toilet paper to an international brand with celebrity fans like Sienna Miller and Vanessa Hudgens? Lets find out Listen to find out... CREDITS: Guest: Lizzy Abegg, Co-owner of <a href="https://shop.spelldesigns.com.au/" rel="nofollow" target="_blank">Spell &amp; The Gypsy</a> Host/Executive Producer: Rachel Corbett, Founder of <a href="http://podschool.com.au/" rel="nofollow" target="_blank">PodSchool</a> JOIN THE LADY STARTUP COMMUNITY: Subscribe to the LadyStartup newsletter at our website... <a href="https://www.ladystartup.com.au/" rel="nofollow" target="_blank">https://www.ladystartup.com.au/</a> Check out amazing female entrepreneurs or get your business featured on the LadyStartup Instagram page... <a href="https://www.instagram.com/ladystartups/" rel="nofollow" target="_blank">https://www.instagram.com/ladystartups/</a> Meet like-minded women in our Facebook Group... <a href="https://www.facebook.com/ladystartups/" rel="nofollow" target="_blank">https://www.facebook.com/ladystartups/</a> Find more episodes of this and other Mamamia podcasts here... <a href="https://www.mamamia.com.au/podcasts/" rel="nofollow" target="_blank">https://www.mamamia.com.au/podcasts/</a> Love the show and want to tell us about it? Call the pod phone on 02 8999 9386 or email us at <a href="mailto:outloud@mamamia.com.au">podcast@mamamia.com.au</a><a href="https://www.mamamia.com.au/subscribe" rel="payment nofollow" target="_blank">Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Lizzy Abegg: Spell & The Gypsy Collective

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell &amp; the Gypsy Collective ...  and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell &amp; the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in.    EPISODE TIMELINE 00:00  Two marketing insights00:37   Teaser01:15  Welcome &amp; overview02:45  3 ways to improve your marketing by attending these live events06:25  Today’s guest introduction - Lizzy Abegg of Spell &amp; the Gypsy Collective08:34  Interview with Lizzy Abegg of Spell &amp; the Gypsy Collective50:54 Insights into Key Person of Influence &amp; WebCentral53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell &amp; the Gypsy Collective55:24  Insights from a listener who's taken action1:00:41  Wrap-up and an insight in to both a past guest &amp; next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued &amp; highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES &amp; LINKS MENTIONED WebCentral's Online Conversion workshops -October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Listener Survey - 70-seconds of your time will lead to an even better show :) Create Freedom Through Outsourcing Tour #3 Spell &amp; the Gypsy Collective's main website Spell &amp; the Gypsy Collective's Instagram Interview with Kourtney Olsen from Grrrl   MY TOP 3 MARKETING ATTENTION GRABBERS  Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space. Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything! Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach!  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.See omnystudio.com/listener for privacy information.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called <a href="https://shop.spelldesigns.com.au/" rel="nofollow" target="_blank">Spell &amp; the Gypsy Collective</a> ...  and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell &amp; the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in. <h2> EPISODE TIMELINE</h2> 00:00  Two marketing insights 00:37   Teaser 01:15  Welcome &amp; overview 02:45  3 ways to improve your marketing by attending these live events 06:25  Today’s guest introduction - Lizzy Abegg of Spell &amp; the Gypsy Collective 08:34  Interview with Lizzy Abegg of Spell &amp; the Gypsy Collective 50:54 Insights into Key Person of Influence &amp; WebCentral 53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell &amp; the Gypsy Collective 55:24  Insights from a listener who's taken action 1:00:41  Wrap-up and an insight in to both a past guest &amp; next week’s guest <h2>EPISODE SPONSORS</h2> <a href="https://www.webcentral.com.au/timbo/" rel="nofollow" target="_blank">WebCentral - Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" rel="nofollow" target="_blank"> </a>Get your online marketing sorted with these exclusive listener offers. <a href="http://keypersonofinfluence.com/timbo" rel="nofollow" target="_blank">Key Person of Influence - Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller. <h2>RESOURCES &amp; LINKS MENTIONED</h2> <a href="http://www.eventbrite.com.au/o/melbourne-it-group-6748949245" rel="nofollow" target="_blank">WebCentral's Online Conversion workshops</a> - October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount <a href="https://www.surveymonkey.com/r/WDHGNNM" rel="nofollow" target="_blank">Listener Survey</a> - 70-seconds of your time will lead to an even better show :) <a href="http://cornerstonebusinesssolutions.com.au/outsourcing-tour-with-tim-reid/" rel="nofollow" target="_blank">Create Freedom Through Outsourcing Tour #3</a> <a href="https://shop.spelldesigns.com.au/" rel="nofollow" target="_blank">Spell &amp; the Gypsy Collective's </a>main website <a href="https://instagram.com/spell_byronbay" rel="nofollow" target="_blank">Spell &amp; the Gypsy Collective's </a>Instagram Interview with <a href="http://smallbusinessbigmarketing.com/holly-holm-sponsorship/" rel="nofollow" target="_blank">Kourtney Olsen from Grrrl</a> <h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2> <ol> <li>Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out <a href="http://smallbusinessbigmarketing.com/how-to-get-over-irrational-fears/" rel="nofollow" target="_blank">the episode I did with Julie Cross (AKA Miss Sparkle)</a> who goes deep into how to own your own space. </li> <li>Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything! </li> <li>Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach!</li> </ol> <h2>OVER TO YOU …</h2> What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

331 - Spell & the Gypsy Collective's Lizzy Abegg on how she (and her sis) built a multi-million dollar Byron Bay fashion empire.