Heather K. Margolis's guest appearances

Heather K. Margolis

pod2112 Podcast

Powered Services Podcast

Changing Channels

Fred Voccola

Rob Rae

Michael George

Karl Fahrbach

Zack Schuler

Pat Grillo

Toni Clayton Hine

Bill Vander Vennet

Colin Knox

Tom Peters

Bill Lipson

Rodolpho Cardenuto

Lori Cornmesser

Renee Bergeron

Eric Hembree

OwlTail

Larry Walsh

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It’s a well-worn refrain in the channel that partners are subpar at marketing. According to Channelnomics research, between 60% and 80% of partners have no marketing plans, and the majority lack marketing capabilities. Such shortcomings necessitate that vendors pick up the load for producing materials and messaging to promote products and services. Yet partners frequently say the availability and quality of the marketing support they get from vendors is insufficient or ineffective. The evolving use of digital tools to convey messages, identify and cultivate customers, and reinforce value messages challenges vendors and partners to up their marketing game. Successful vendors produce more diverse marketing content, leveraging tools such as through-channel marketing automation (TCMA) and training partners in marketing techniques to produce more fruitful results. In this episode of Changing Channels, Margolis and Walsh revive their long-running Sibling Rivalry chats to discuss what vendors and partners need to do better channel marketing.   Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics   Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.   Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Heather K. Margolis: https://www.linkedin.com/in/heatherkmargolis/   Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan

Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It’s a well-worn refrain in the channel that partners are subpar at marketing. According to Channelnomics research, between 60% and 80% of partners have no marketing plans, and the majority lack marketing capabilities. Such shortcomings necessitate that vendors pick up the load for producing materials and messaging to promote products and services. Yet partners frequently say the availability and quality of the marketing support they get from vendors is insufficient or ineffective. The evolving use of digital tools to convey messages, identify and cultivate customers, and reinforce value messages challenges vendors and partners to up their marketing game. Successful vendors produce more diverse marketing content, leveraging tools such as through-channel marketing automation (TCMA) and training partners in marketing techniques to produce more fruitful results. In this episode of Changing Channels, Margolis and Walsh revive their long-running Sibling Rivalry chats to discuss what vendors and partners need to do better channel marketing. Follow us, Like us, and Subscribe! Channelnomics: <a href="https://channelnomics.com/" rel="nofollow" target="_blank">https://channelnomics.com/</a> LinkedIn: <a href="https://bit.ly/2NC6Vli" rel="nofollow" target="_blank">https://bit.ly/2NC6Vli</a> Twitter: <a href="https://twitter.com/Channelnomics" rel="nofollow" target="_blank">https://twitter.com/Channelnomics</a> Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: <a href="https://bit.ly/3beZfOa" rel="nofollow" target="_blank">https://bit.ly/3beZfOa</a> Guest Heather K. Margolis: <a href="https://www.linkedin.com/in/heatherkmargolis/" rel="nofollow" target="_blank">https://www.linkedin.com/in/heatherkmargolis/</a> Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out <a href="http://www.modpodstudio.com" rel="nofollow" target="_blank">http://www.modpodstudio.com</a>. Host: Larry Walsh <a href="https://bit.ly/3beZfOa" rel="nofollow" target="_blank">https://bit.ly/3beZfOa</a> Voice-Over: Denise Quan

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics' Larry Walsh Dish on Channel Marketing

Jim Lippie interviews Heather K. Margolis of Channel Maven &amp; Spark Your Channel, where the two discuss demand gen in the MSP market and more.

Jim Lippie interviews Heather K. Margolis of Channel Maven &amp; Spark Your Channel, where the two discuss demand gen in the MSP market and more.

Demand Gen, With Heather K. Margolis of Channel Maven & Spark Your Channel

In many vendor channel organizations, sales and marketing are often treated as separate and distinct functions. Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales.

In many vendor channel organizations, sales and marketing are often treated as separate and distinct functions. Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales.

Episode 16: Channel Maven’s Heather K. Margolis Talks Channel Sales & Marketing