Rodolpho Cardenuto's guest appearances

Rodolpho Cardenuto

pod2112 Podcast

Changing Channels

Tom Peters

Michael Parker

Tim Brown

Gregg Easterbrook

Julie Parrish

Josh Bernoff

Tiffani Bova

Gavriella Schuster

Dave Sobel

Assar Badri

Raj Goel

Ryan Walsh

Toby Richards

Michael O’Brien

Vijay Sundaram

OwlTail

Channel chiefs often talk about improving “ease of doing business” between vendors and partners. Making things easier means sales will flow faster, followed by more revenue that benefits vendors and partners alike. However, the systems, processes and policies in channel programs create a labyrinth of complexity for partners. The more time partners spend navigating vendor systems and complying with policies, the less time they spend working with customers and generating sales. Rodolpho Cardenuto, president of SAP’s Global Partner Operations, believes creating frictionless partnerships is a necessity to ensure vendors and their partners are able to keep pace in meeting market needs and expectations. Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs.

<p>Channel chiefs often talk about improving “ease of doing business” between vendors and partners. Making things easier means sales will flow faster, followed by more revenue that benefits vendors and partners alike. However, the systems, processes and policies in channel programs create a labyrinth of complexity for partners. The more time partners spend navigating vendor systems and complying with policies, the less time they spend working with customers and generating sales. Rodolpho Cardenuto, president of SAP’s Global Partner Operations, believes creating frictionless partnerships is a necessity to ensure vendors and their partners are able to keep pace in meeting market needs and expectations. Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs.</p>

Episode 40: SAP’s Rodolpho Cardenuto on Creating Frictionless Partnerships