Chad Baldwin's guest appearances

Chad Baldwin

B2B Growth

undeclared

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

Chad Baldwin has been the Associate Vice President for Marketing and Communications at the University of Wyoming for four years. He came to the university as Director of Institutional Communications in 2011, after a 25-year career as a journalist, including serving as editor of Wyoming’s largest newspaper, the Casper Star-Tribune. What you’ll learn about in this episode:  How the University of Wyoming plays a vital role in the economic future in the nation’s least-populous state What unique challenges UW faces in encouraging its higher education attainment levels, and how Chad and his team work to address those challenges How UW developed and launched its first comprehensive branding campaign in years, “The World Needs More Cowboys” How connecting with an agency partner helped UW turn their initial campaign ideas into a true movement How the campaign has created countless opportunities for the university, including new merchandising How the university dealt with pushback against the campaign’s tagline, and how support for the campaign became a unifying movement What advice Chad offers to anyone concerned about criticism and pushback with potential campaigns How UW’s campaign earned more than $6 million in free advertising due to media coverage around its video How UW dealt with the challenge of campaign launch right after their agency partner shut down How UW’s campus diversity has improved since the campaign launched, and how Chad expects to continue this campaign for at least a few more years  Additional resources:  Website: www.uwyo.edu YouTube Video: www.youtube.com/watch?v=EbJXn_he_sg YouTube Video: www.youtube.com/watch?v=nqRuiMwLcCo UW Campaign Guidelines PDF: www.uwyo.edu/publicrelations/_files/brand-center/uw_campaignguide.pdf 

Chad Baldwin has been the Associate Vice President for Marketing and Communications at the University of Wyoming for four years. He came to the university as Director of Institutional Communications in 2011, after a 25-year career as a journalist, including serving as editor of Wyoming’s largest newspaper, the Casper Star-Tribune. What you’ll learn about in this episode: <ul> <li>How the University of Wyoming plays a vital role in the economic future in the nation’s least-populous state</li> <li>What unique challenges UW faces in encouraging its higher education attainment levels, and how Chad and his team work to address those challenges</li> <li>How UW developed and launched its first comprehensive branding campaign in years, “The World Needs More Cowboys”</li> <li>How connecting with an agency partner helped UW turn their initial campaign ideas into a true movement</li> <li>How the campaign has created countless opportunities for the university, including new merchandising</li> <li>How the university dealt with pushback against the campaign’s tagline, and how support for the campaign became a unifying movement</li> <li>What advice Chad offers to anyone concerned about criticism and pushback with potential campaigns</li> <li>How UW’s campaign earned more than $6 million in free advertising due to media coverage around its video</li> <li>How UW dealt with the challenge of campaign launch right after their agency partner shut down</li> <li>How UW’s campus diversity has improved since the campaign launched, and how Chad expects to continue this campaign for at least a few more years</li> </ul> Additional resources: <ul> <li>Website: <a href="http://www.uwyo.edu/" rel="noopener noreferrer nofollow" target="_blank">www.uwyo.edu</a></li> <li>YouTube Video: <a href="http://www.youtube.com/watch?v=EbJXn_he_sg" rel="noopener noreferrer nofollow" target="_blank">www.youtube.com/watch?v=EbJXn_he_sg</a></li> <li>YouTube Video: <a href="http://www.youtube.com/watch?v=nqRuiMwLcCo" rel="noopener noreferrer nofollow" target="_blank">www.youtube.com/watch?v=nqRuiMwLcCo</a></li> <li>UW Campaign Guidelines PDF: <a href="http://www.uwyo.edu/publicrelations/_files/brand-center/uw_campaignguide.pdf" rel="noopener noreferrer nofollow" target="_blank">www.uwyo.edu/publicrelations/_files/brand-center/uw_campaignguide.pdf</a></li> </ul>

How a Good Idea Becomes a Great Idea, with Chad Baldwin

In this episode we talk to Chad Baldwin, VP of Sales and Business Development at Koddi. Check out the article Chad mentions about hiring sales "ninjas" in the early stages of your startup's growth: https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/ Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute. :)

In this episode we talk to <a href="https://www.linkedin.com/in/cbaldwin/" rel="nofollow noopener noreferrer" target="_blank">Chad Baldwin</a>, VP of Sales and Business Development at <a href="https://koddi.com/" rel="nofollow noopener noreferrer" target="_blank">Koddi</a>. Check out the article Chad mentions about hiring sales "ninjas" in the early stages of your startup's growth: <a href="https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/" rel="nofollow noopener noreferrer" target="_blank">https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/</a> Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute. :)

1023: 3 Keys to Surviving Sales Leadership at an Early-Stage Startup w/ Chad Baldwin