11 Podcast Episodes
25. Gordon Borrell on the New ‘Prime Time’
25. Gordon Borrell on the New ‘Prime Time’
Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptor... Read more
20 Apr 2022
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34mins
513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell
Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. H... Read more
30 Mar 2022
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42mins
Is Video Advertising Still Relevant? (feat. Gordon Borrell)
Is Video Advertising Still Relevant? (feat. Gordon Borrell)
Agency Talk is back! In the first episode of the second season, Marcus Murphy and Tim Burke talk with Gordon Borrell. Go... Read more
22 Mar 2022
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37mins
76 Gordon Borrell is (Finally) Bullish on Newspapers
76 Gordon Borrell is (Finally) Bullish on Newspapers
It’s true that over the years we have seen the Borrell Associates’ Advertiser Research Studies show a downward trend in ... Read more
15 Mar 2021
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32mins
The InFOCUS Podcast: Gordon Borrell
The InFOCUS Podcast: Gordon Borrell
February 11 saw the release of the second in a series of Borrell Associates reports that examine 2021 spending plans for... Read more
23 Feb 2021
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18mins
Business Matters: Local Marketing with Gordon Borrell
Business Matters: Local Marketing with Gordon Borrell
27 Jan 2021
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1hr
57 Checking-in with Gordon Borrell on State of the Industry
57 Checking-in with Gordon Borrell on State of the Industry
One of the most anticipated media studies is the yearly release of the Borrell Associates’ Local Advertiser Survey where... Read more
13 Oct 2020
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49mins
27 Gordon Borrell Speaks One-on-One About Managing Through COVID-19
27 Gordon Borrell Speaks One-on-One About Managing Through COVID-19
Borrell Associates is the nation’s leading provider of advertising trends and data for the media industry. Each month, h... Read more
25 Mar 2020
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27mins
Talking Untapped Media Opportunities in Local Advertising, Marketing and Sales with Industry Thought Leader Gordon Borrell
Talking Untapped Media Opportunities in Local Advertising, Marketing and Sales with Industry Thought Leader Gordon Borrell
Gordon Borrell is the CEO of Borrell Associates Inc., a local media research and analysis company that creates reports t... Read more
26 Dec 2019
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37mins
236 : Started from a Survey now he's here - how Gordon Borrell Built a Business
236 : Started from a Survey now he's here - how Gordon Borrell Built a Business
Gordon Borrell built an entire business around a survey, and he's still at it!It's 10 years running and there isn't a st... Read more
10 Apr 2019
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28mins