Erik Matlick's guest appearances

Erik Matlick

DemandGen Radio

Sunny Side Up Podcast

Outsell for Startups

TalkingSense

SHARI JOHNSTON

Tracy Eiler

Steve Lucas

Mark Sanborn

Henry Schuck

Drew Neisser

Masha Finkelstein

Randy Frisch

Ed Breault

David Lewis

Josh Allen

Mark Godley

Jon Miller

Matt Abrahams

Don Peppers

OwlTail

Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder and CEO of Bombora to talk about intent data, the mission-critical piece that is taking Sales and Marketing efforts to the next level.

Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder and CEO of Bombora to talk about intent data, the mission-critical piece that is taking Sales and Marketing efforts to the next level.

Why Intent is Mission Critical with Erik Matlick, Founder and CEO of Bombora

In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services. Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here: https://bombora.com/covid-19-b2b-intent-data/

In this episode with Bombora Founder and CEO Erik Matlick, we discuss what intent data is revealing about buyer behavior in the era of COVID-19. We unpack how intent data works, and how sales and marketing teams are using intent data to discover which companies are in research mode for your products or services. Check out Bombora’s recent study on how COVID-19 is impacting B2B research trends here: <a href="https://bombora.com/covid-19-b2b-intent-data/" rel="nofollow" target="_blank">https://bombora.com/covid-19-b2b-intent-data/</a>

#161 How Intent Data is Revealing Buyer Behavior During Covid-19 ft. Erik Matlick

I interviewed Erik Matlick, the founder and CEO of Bombora. Erik already has had a number of successful startup companies, and believes Bombora is going to be his largest yet.Bombora is a leading provider of B2B demographic, firmographic, and intent data. So how does this all work? Let’s say I’m a company, and I am researching heavily around A.I. and machine learning because my company is interest is in adopting that technology. Now, anybody that is selling to my company would find that information very, very useful. That’s what Bombora provides. It enables sales and marketing teams to have a holistic view of what a company is interested in, so they can provide a more valuable, more direct solution.I was actually really curious about the name Bombora, so I looked it up and Bombora is an Australian aboriginal word that means a wave that forms over a submerged offshore reef or rock. The name is fitting given that Bombora uses surge data. If you go to Bombora’s website, it’s covered with surfing, and they actually also support the Surfrider Foundation.I had a fantastic conversation with Erik. We dive into his background, the companies that he’s founded, what he’s trying to accomplish with Bombora, and even diving in to what makes a successful founder and a successful company. I hope you enjoy this conversation as much as I did.

I interviewed Erik Matlick, the founder and CEO of Bombora. Erik already has had a number of successful startup companies, and believes Bombora is going to be his largest yet. Bombora is a leading provider of B2B demographic, firmographic, and intent data. So how does this all work? Let’s say I’m a company, and I am researching heavily around A.I. and machine learning because my company is interest is in adopting that technology. Now, anybody that is selling to my company would find that information very, very useful. That’s what Bombora provides. It enables sales and marketing teams to have a holistic view of what a company is interested in, so they can provide a more valuable, more direct solution. I was actually really curious about the name Bombora, so I looked it up and Bombora is an Australian aboriginal word that means a wave that forms over a submerged offshore reef or rock. The name is fitting given that Bombora uses surge data. If you go to Bombora’s website, it’s covered with surfing, and they actually also support the Surfrider Foundation. I had a fantastic conversation with Erik. We dive into his background, the companies that he’s founded, what he’s trying to accomplish with Bombora, and even diving in to what makes a successful founder and a successful company. I hope you enjoy this conversation as much as I did.

Market Bubbles, Intent Data, Keys To Success, and Surfing - Erik Matlick of Bombora